EX-99.1 2 inuv_ex991.htm PRESENTATION
EXHIBIT 99.1
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Richard Howe - Chairman / CEO
Investor Relations
Alliance Advisors, LLC
Alan Sheinwald, President
(914) 669-0222
asheinwald@allianceadvisors.net
Delivering Ads to Desktop & Mobile (NYSE MKT: INUV)

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Forward Looking Statements
Certain statements in this presentation relating to Inuvo®, Inc. ("Inuvo") contain forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of
the Securities Exchange Act of 1934. All forward-looking statements included in this presentation
are based on information available to Inuvo as of the date hereof and Inuvo assume no obligation
to update any forward-looking statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements, including, without limitation, statements
made with respect to expectations with respect to the strategy, markets, synergies, costs, efficiencies,
and other anticipated financial impacts of the Vertro transaction; and the company's plans, objectives,
expectations, and intentions with respect to future operations. All forward-looking statements involve
significant risks and uncertainties that could cause actual results to differ materially from those
in the forward-looking statements, many of which are generally outside the control of Inuvo and are
difficult to predict. Additional key risks are described in the filings made by Inuvo filed with the U.S.
Securities and Exchange Commission, including its Form 10-K for the year ended December 31, 2012
and most recent Form 10-Q.

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Year-over-Year Performance YTD
financials continue to improve
Net Loss = ($4.8 million)
Net Income = $91 thousand

DESKTOP & MOBILE
DELIVERING ADS TO
DESKTOP
DEVICES
MOBILE
DEVICES
• 3 million users
in 26 countries
• 50 million
unique visitors
monthly
• 2 billion ads
served every
month
• 20 million
clicks every
month
CONTENT &
ADVERTISING

Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
REACHING CONSUMERS
With Ads deliver to the Desktop

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Through Website Partners
earns income from clicks on delivered Ad’s

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Through Distributed Ad Units
Footer bar
implementation
provides incremental
revenue to large
publishers with
organic traffic.
Search based
advertising
opportunity based on
page content
earns income from clicks on Ad units

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Through Distributed Ad Units

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Through Company Owned Applications
earns income from Ad’s, product commissions & CPM’s

earns income from ad clicks on O/O websites
Through Company Owned Websites

Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
REACHING CONSUMERS
With Ads deliver to Mobile Devices

earns income from ad clicks on O/O websites
Through Owned Websites, Mobile Ready

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Through Mobile Ad Units
earns income from clicks on mobile Ad units

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Through Mobile Application Ad Units
earns income from Ad’s delivered to mobile App’s

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Through Owned Mobile Applications
Coming to an App store near you in 2013

Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
SUMMARY
Delivering Ads to Mobile and Desktop (NYSE MKT: INUV)

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Peer Group Valuations

Company Name | Symbol | Revenue (TTM) 6/30/2013 | Market Cap Current | Market Cap/ Revenue
Inuvo, Inc. | INUV | $61 | $28 | 0.46
ValueClick, Inc. | VCLK | $686 | $1,650 | 2.41
Perion Network, LTD | PERI | $76 | $153 | 2.01
Local.com Corp. | LOCM | $91 | $46 | 0.51
Marchex, Inc. | MCHX | $144 | $265 | 1.84
Demand Media, Inc. | DMD | $403 | $576 | 1.43
IAC/InterActive Corp | IACI | $3,021 | $4,450 | 1.47
Blucora, Inc. | BCOR | $473 | $912 | 1.93
Average |  |  |  | 1.65

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Summary
uses technology to reach the consumer across channels
ü 34% growth in revenue and 413% in AEBITDA over 1st half 2013
ü 33% reduction in Comp & SG&A since January. Net Income positive 2013.
ü Significant opportunities with mobile and O/O properties.
ü >3M active application users & access to 50M internet users monthly
ü Business relationships with Google, Yahoo and Others