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CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (USD $) | Total | Common Stock | Additional Paid in Capital | Accumulated Deficit | Accumulated Other Comprehensive Income | Treasury Stock
--- | --- | --- | --- | --- | --- | ---
Beginning Balance, Amount at Dec. 31, 2011 | $ (1,010,266) | $ 10,422 | $ 115,096,953 | $ (114,648,037) | $ 0 | $ (1,469,604)
Beginning Balance, Shares at Dec. 31, 2011 |  | 10,035,790 |  |  |  |
Increase (Decrease) in Stockholders' Equity [Roll Forward] |  |  |  |  |  |
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc. (in shares) |  | 12,393,308 |  |  |  |
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc. | 11,130,983 | 12,394 | 11,118,589 |  |  |
Stock issuance costs | (687,678) |  | (687,678) |  |  |
Issuance of warrants to purchase common stock | 45,000 |  | 45,000 |  |  |
Retirement of treasury shares | 0 | (21) | (80,786) |  |  | 80,807
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements (in shares) |  | 732,780 |  |  |  |
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements | 915,750 | 732 | 915,018 |  |  |
Stock issued for vested restricted stock awards (in shares) |  | 58,751 |  |  |  |
Stock issued for vested restricted stock awards | 0 | 59 | (59) |  |  |
Shares withheld for taxes on restricted stock awards (in shares) |  | (10,970) |  |  |  |
Shares withheld for taxes on restricted stock awards | (7,762) |  |  |  |  | (7,762)
Stock based compensation | 842,752 |  | 842,752 |  |  |
Net income (loss) | (7,022,845) |  |  | (7,022,845) |  |
Foreign currency translation | 418 |  |  |  | 418 |
Ending Balance, Amount at Dec. 31, 2012 | 4,206,352 | 23,586 | 127,249,789 | (121,670,882) | 418 | (1,396,559)
Ending Balance, Shares at Dec. 31, 2012 |  | 23,209,659 |  |  |  |
Increase (Decrease) in Stockholders' Equity [Roll Forward] |  |  |  |  |  |
Stock issuance costs | (35,500) |  | (35,500) |  |  |
Stock issued for vested restricted stock awards (in shares) |  | 173,371 |  |  |  |
Stock issued for vested restricted stock awards | 0 | 173 | (173) |  |  |
Stock based compensation | 686,745 |  | 686,745 |  |  |
Stock options exercised (in shares) | 3,750 | 3,750 |  |  |  |
Stock options exercised | 2,100 | 4 | 2,096 |  |  |
Net income (loss) | 477,216 |  |  | 477,216 |  |
Foreign currency translation | (418) |  |  |  | (418) |
Taxes withheld on vested restricted stock | (65,629) |  | (65,629) |  |  |
Ending Balance, Amount at Dec. 31, 2013 | $ 5,341,866 | $ 23,763 | $ 127,908,328 | $ (121,193,666) | $ 0 | $ (1,396,559)
Ending Balance, Shares at Dec. 31, 2013 |  | 23,386,780 |  |  |  |

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