XML 51 R65.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Segments - Schedule of Net Revenue (Details) (USD $) | 12 Months Ended
--- | ---
Dec. 31, 2013 segment | Dec. 31, 2012
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 54,990,340 | $ 53,362,945
Percent of Revenue | 100.00% | 100.00%
Number of Reportable Segments | 2 |
Partner Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | 35,859,352 | 25,888,154
Percent of Revenue | 65.20% | 48.50%
Owned and Operated Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 19,130,988 | $ 27,474,791
Percent of Revenue | 34.80% | 51.50%

X
- Definition Custom Element. + References No definition available. + Details
Name: | inuv_PercentOfRevenue
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. + References No definition available. + Details
Name: | us-gaap_NumberOfReportableSegments
Namespace Prefix: | us-gaap_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 + Details
Name: | us-gaap_SalesRevenueNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | us-gaap_SegmentReportingInformationLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration