XML 72 R66.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Segments - Schedule of Gross Profit (Details) (USD $) | 12 Months Ended
--- | ---
Dec. 31, 2013 | Dec. 31, 2012
Gross Profit | $ 26,205,453 | $ 27,727,435
Percent of Gross Profit | 47.70% | 52.00%
Partner Network |  |
Gross Profit | 8,042,677 | 4,270,728
Percent of Gross Profit | 22.40% | 16.50%
Owned and Operated Network |  |
Gross Profit | $ 18,162,776 | $ 23,456,707
Percent of Gross Profit | 94.90% | 85.40%

X
- Definition Custom Element. + References No definition available. + Details
Name: | inuv_PercentOfGrossProfit
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_GrossProfit
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration