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Segments
 12 Months Ended
Dec. 31, 2013
Segment Reporting [Abstract]  
Segment Analysis
Segments
 
We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2013 and 2012. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
 
Revenue by Segment
 
2013
 
2012
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
35,859,352

 
65.2
%
 
25,888,154

 
48.5
%
Owned and Operated Network
19,130,988

 
34.8
%
 
27,474,791

 
51.5
%
Total net revenue
54,990,340

 
100.0
%
 
53,362,945

 
100.0
%
 
Gross Profit by Segment
 
2013
 
2012
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
8,042,677

 
22.4
%
 
4,270,728

 
16.5
%
Owned and Operated Network
18,162,776

 
94.9
%
 
23,456,707

 
85.4
%
Total gross profit
26,205,453

 
47.7
%
 
27,727,435

 
52.0
%