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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) (USD $) | 3 Months Ended |
--- | --- | ---
Mar. 31, 2014 | Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Net Carrying Value | $ 9,735,825 |  |
Intangible assets classified as long-term |  |  |
Carrying Value | 11,780,000 |  |
Accumulated Amortization and Impairment | (1,654,175) |  |
Net Carrying Value | 10,125,825 |  |
Year-to-date Amortization | 198,501 |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |
Carrying Value | 5,760,808 |  |
Accumulated Amortization and Impairment | 0 |  |
Net Carrying Value | 5,760,808 |  | 5,760,808
Tradenames, web properties |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Carrying Value | 390,000 | [1] |
Accumulated Amortization and Impairment | 0 | [1] |
Net Carrying Value | 390,000 | [1] |
Year-to-date Amortization | 0 | [1] |
Customer list, Google |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 20 years |  |
Carrying Value | 8,820,000 |  |
Accumulated Amortization and Impairment | (918,750) |  |
Net Carrying Value | 7,901,250 |  |
Year-to-date Amortization | 110,250 |  |
Customer list, all other |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 10 years |  |
Carrying Value | 1,610,000 |  |
Accumulated Amortization and Impairment | (335,425) |  |
Net Carrying Value | 1,274,575 |  |
Year-to-date Amortization | 40,251 |  |
Trade names, ALOT |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |
Term | 5 years | [1] |
Carrying Value | 960,000 | [1] |
Accumulated Amortization and Impairment | (400,000) | [1] |
Net Carrying Value | 560,000 | [1] |
Year-to-date Amortization | 48,000 | [1] |
Partner Network |  |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |
Carrying Value | 1,776,544 |  |
Accumulated Amortization and Impairment | 0 |  |
Net Carrying Value | 1,776,544 |  |
Owned and Operated Network |  |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |
Carrying Value | 3,984,264 |  |
Accumulated Amortization and Impairment | 0 |  |
Net Carrying Value | $ 3,984,264 |  |
[1] | We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=31042434&loc=d3e3602-108585 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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