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Segments
3 Months Ended
Mar. 31, 2014
Segment Reporting [Abstract]  
Segments
Segments
 
We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the months ended March 31, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
 
Revenue by Segment
 
For the Three Months Ended
 
March 31, 2014
 
March 31, 2013
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
5,451,617

 
53.9
%
 
8,916,997

 
56.0
%
Owned and Operated Network
4,670,100

 
46.1
%
 
7,002,782

 
44.0
%
Total net revenue
10,121,717

 
100.0
%
 
15,919,779

 
100.0
%
 
Gross Profit by Segment
 
For the Three Months Ended
 
March 31, 2014
 
March 31, 2013
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
1,858,403

 
34.1
%
 
1,802,358

 
20.2
%
Owned and Operated Network
4,586,559

 
98.2
%
 
6,636,553

 
94.8
%
Total gross profit
6,444,962

 
63.7
%
 
8,438,911

 
53.0
%