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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) (USD $)
 3 Months Ended
Mar. 31, 2014
Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Net Carrying Value $ 9,735,825  
Intangible assets classified as long-term    
Carrying Value 11,780,000  
Accumulated Amortization and Impairment (1,654,175)  
Net Carrying Value 10,125,825  
Year-to-date Amortization 198,501  
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 5,760,808  
Accumulated Amortization and Impairment 0  
Net Carrying Value 5,760,808 5,760,808
Tradenames, web properties
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying Value 390,000 [1]  
Accumulated Amortization and Impairment 0 [1]  
Net Carrying Value 390,000 [1]  
Year-to-date Amortization 0 [1]  
Customer list, Google
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value 8,820,000  
Accumulated Amortization and Impairment (918,750)  
Net Carrying Value 7,901,250  
Year-to-date Amortization 110,250  
Customer list, all other
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value 1,610,000  
Accumulated Amortization and Impairment (335,425)  
Net Carrying Value 1,274,575  
Year-to-date Amortization 40,251  
Trade names, ALOT
    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years [1]  
Carrying Value 960,000 [1]  
Accumulated Amortization and Impairment (400,000) [1]  
Net Carrying Value 560,000 [1]  
Year-to-date Amortization 48,000 [1]  
Partner Network
    
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 1,776,544  
Accumulated Amortization and Impairment 0  
Net Carrying Value 1,776,544  
Owned and Operated Network
    
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 3,984,264  
Accumulated Amortization and Impairment 0  
Net Carrying Value $ 3,984,264  
[1] We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.