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Other Intangible Assets and Goodwill (Tables) | 6 Months Ended
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Jun. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets from continuing operations as of June 30, 2014:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (1,029,000 | ) |  | $ | 7,791,000 |  |  | $ | 220,500 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (375,676 | ) |  | 1,234,324 |  |  | 80,502 |
Trade names, ALOT (1) | 5 years |  | 960,000 |  |  | (448,000 | ) |  | 512,000 |  |  | 96,000 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 11,780,000 |  |  | $ | (1,852,676 | ) |  | $ | 9,927,324 |  |  | $ | 397,002 |
Goodwill, Partner Network |  |  | $ | 1,776,544 |  |  | $ | — |  |  | $ | 1,776,544 |  |  | $ | — |
Goodwill, Owned and Operated Network |  |  | 3,984,264 |  |  | — |  |  | 3,984,264 |  |  | — |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
(1) | We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter is as follows:
2014 | $ | 397,002 |
2015 | 794,004 |
2016 | 794,004 |
2017 | 634,004 |
2018 | 602,004 |
Thereafter | 6,316,306 |
Total | $ | 9,537,324 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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