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Segments - Schedule of Gross Profit (Details) (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2014 | Sep. 30, 2013 | Sep. 30, 2014 | Sep. 30, 2013
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | $ 7,115,292 | $ 6,325,986 | $ 19,836,112 | $ 20,931,014
Gross Profit % | 54.60% | 43.60% | 58.20% | 48.10%
Partner Network |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | 1,207,382 | 2,793,999 | 4,024,984 | 6,456,050
Gross Profit % | 17.00% | 25.90% | 22.20% | 22.90%
Owned and Operated Network |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | $ 5,907,910 | $ 3,531,987 | $ 15,811,128 | $ 14,474,964
Gross Profit % | 99.50% | 95.40% | 98.90% | 94.40%

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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
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