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Segments (Tables) | 9 Months Ended
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Sep. 30, 2014
Segment Reporting [Abstract] |
Schedule of all reportable segments | Revenue by Segment
| For the Three Months Ended |  | For the Nine Months Ended
| September 30, 2014 |  | September 30, 2013 |  | September 30, 2014 |  | September 30, 2013
| $ |  | % of Revenue |  | $ |  | % of Revenue |  | $ |  | % of Revenue |  | $ |  | % of Revenue
Partner Network | 7,089,584 |  |  | 54.4 | % |  | 10,807,377 |  |  | 74.5 | % |  | $ | 18,110,706 |  |  | 53.1 | % |  | $ | 28,232,281 |  |  | 64.8 | %
Owned and Operated Network | 5,936,427 |  |  | 45.6 | % |  | 3,701,673 |  |  | 25.5 | % |  | $ | 15,979,055 |  |  | 46.9 | % |  | $ | 15,326,976 |  |  | 35.2 | %
Total net revenue | 13,026,011 |  |  | 100.0 | % |  | 14,509,050 |  |  | 100.0 | % |  | $ | 34,089,761 |  |  | 100.0 | % |  | $ | 43,559,257 |  |  | 100.0 | %
Gross Profit by Segment
| $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit % |  | $ |  | Gross Profit %
Partner Network | 1,207,382 |  |  | 17.0 | % |  | 2,793,999 |  |  | 25.9 | % |  | 4,024,984 |  |  | 22.2 | % |  | 6,456,050 |  |  | 22.9 | %
Owned and Operated Network | 5,907,910 |  |  | 99.5 | % |  | 3,531,987 |  |  | 95.4 | % |  | 15,811,128 |  |  | 98.9 | % |  | 14,474,964 |  |  | 94.4 | %
Total gross profit | 7,115,292 |  |  | 54.6 | % |  | 6,325,986 |  |  | 43.6 | % |  | 19,836,112 |  |  | 58.2 | % |  | 20,931,014 |  |  | 48.1 | %

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