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Other Intangible Assets and Goodwill Schedule of Goodwill and Intangible Assets (Details) (USD $) | 12 Months Ended
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Dec. 31, 2014 | Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Carrying Value |  |  | $ 11,900,000 us-gaap_FiniteLivedIntangibleAssetsGross |
Accumulated Amortization and Impairment |  |  | (1,575,674)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization |
Net Carrying Value | 9,140,322 us-gaap_FiniteLivedIntangibleAssetsNet |  | 10,324,326 us-gaap_FiniteLivedIntangibleAssetsNet |
2014 Amortization |  |  | 814,004 us-gaap_AmortizationOfIntangibleAssets |
Intangible assets classified as current |  |  |  |
Carrying Value | 19,864,472 inuv_FiniteLivedIntangibleAssetsCurrentPortionGross |  | 19,864,472 inuv_FiniteLivedIntangibleAssetsCurrentPortionGross |
Accumulated Amortization and Impairment | (19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization |  | (19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization |
Net Carrying Value | 0 inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization |  | 0 inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization |
2014 Amortization | 0 inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets |  | 328,665 inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets |
Intangible assets classified as long-term |  |  |  |
Carrying Value | 11,900,000 inuv_FiniteLivedandIndefiniteLivedIntangibleAssetsLongTermPortionGross |  |  |
Accumulated Amortization and Impairment | (2,369,678)inuv_FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization |  |  |
Net Carrying Value | 9,530,322 inuv_IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization |  |  |
2014 Amortization | 794,004 inuv_AmortizationOfIntangibleAssetsRelatingToLongTermAssets |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |
Carrying Value | 5,760,808 us-gaap_GoodwillGross |  | 5,760,808 us-gaap_GoodwillGross |
Accumulated Amortization and Impairment | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss |  | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss |
Net Carrying Value | 5,760,808 us-gaap_Goodwill |  | 5,760,808 us-gaap_Goodwill |
Goodwill, Partner Network |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |
Carrying Value | 1,776,544 us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |  | 1,776,544 us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
Accumulated Amortization and Impairment | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |  | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
Net Carrying Value | 1,776,544 us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |  | 1,776,544 us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
Goodwill, Owned and Operated Network |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |
Carrying Value | 3,984,264 us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |  | 3,984,264 us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
Accumulated Amortization and Impairment | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |  | 0 us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
Net Carrying Value | 3,984,264 us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |  | 3,984,264 us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
Tradenames, web properties |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Carrying Value | 390,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1] | 390,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1]
Accumulated Amortization and Impairment | 0 us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1] | 0 us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1]
Net Carrying Value | 390,000 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1] | 390,000 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1]
2014 Amortization | 0 us-gaap_AmortizationOfIntangibleAssets / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1] | 0 us-gaap_AmortizationOfIntangibleAssets / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member | [1]
Names database |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 9 months |  | 9 months | [2]
Carrying Value | 17,417,397 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |  | 17,417,397 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember | [2]
Accumulated Amortization and Impairment | (17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |  | (17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember | [2]
Net Carrying Value | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |  | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember | [2]
2014 Amortization | 0 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |  | 322,771 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember | [2]
Bundled downloads |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 4 months 15 days | [2] | 4 months 15 days | [2]
Carrying Value | 2,447,075 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |  | 2,447,075 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember | [2]
Accumulated Amortization and Impairment | (2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |  | (2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember | [2]
Net Carrying Value | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |  | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember | [2]
2014 Amortization | 0 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |  | 5,894 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember | [2]
Customer list, Google |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 20 years |  | 20 years |
Carrying Value | 8,820,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |  | 8,820,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
Accumulated Amortization and Impairment | (1,249,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |  | (808,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
Net Carrying Value | 7,570,500 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |  | 8,011,500 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
2014 Amortization | 441,000 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |  | 441,000 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
Customer list, all other |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 10 years |  | 10 years |
Carrying Value | 1,610,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |  | 1,610,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
Accumulated Amortization and Impairment | (456,178)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |  | (295,174)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
Net Carrying Value | 1,153,822 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |  | 1,314,826 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
2014 Amortization | 161,004 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |  | 161,004 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
Exclusivity agreement |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 1 year |  | 1 year |
Carrying Value | 120,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |  | 120,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
Accumulated Amortization and Impairment | (120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |  | (120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
Net Carrying Value | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |  | 0 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
2014 Amortization | 0 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |  | 20,000 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
Trade names, ALOT |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | 5 years | [1] | 5 years | [1]
Carrying Value | 960,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1] | 960,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1]
Accumulated Amortization and Impairment | (544,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1] | (352,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1]
Net Carrying Value | 416,000 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1] | 608,000 us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1]
2014 Amortization | $ 192,000 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1] | $ 192,000 us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember | [1]
[1] | We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
[2] | The amortization of the names database and bundled downloads assets are included in cost of revenue.

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