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Segments Schedule of Gross Profit by Segment (Details) (USD $) | 12 Months Ended
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Dec. 31, 2014 | Dec. 31, 2013
Gross Profit | $ 29,174,925 us-gaap_GrossProfit | $ 26,205,453 us-gaap_GrossProfit
Percent of Gross Profit | 58.80%inuv_PercentOfGrossProfit | 47.70%inuv_PercentOfGrossProfit
Partner Network |  |
Gross Profit | 5,454,901 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember | 8,042,677 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Percent of Gross Profit | 21.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember | 22.40%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Owned and Operated Network |  |
Gross Profit | $ 23,720,024 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember | $ 18,162,776 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember
Percent of Gross Profit | 99.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember | 94.90%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember

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