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Summary of Significant Accounting Policies (Details) (USD $) | 12 Months Ended
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Dec. 31, 2014 product operating_segment position | Dec. 31, 2013 product
Schedule of Significant Accounting Policies [Line Items] |  |
Depreciation and amortization | $ 955,534 inuv_DepreciationAndAmortizationPropertyPlantAndEquipment | $ 1,912,513 inuv_DepreciationAndAmortizationPropertyPlantAndEquipment
Goodwill, impairment loss | 0 us-gaap_GoodwillImpairmentLoss | 0 us-gaap_GoodwillImpairmentLoss
Carrying Value |  | 11,900,000 us-gaap_FiniteLivedIntangibleAssetsGross
Number of ALOT-branded products | 20 inuv_NumberofALOTbrandedProducts | 20 inuv_NumberofALOTbrandedProducts
Impairment of intangible assets, finite-lived | 0 us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill | 0 us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill
Number of permanent full time positions for state grant | 38 inuv_NumberOfPermanentFullTimePositionsForStateGrant |
Arkansas AR grant reserve | 120,000 inuv_ArkansasGrantReserve |
Number of operating segments | 2 us-gaap_NumberOfOperatingSegments |
Accounts Receivable | Customer Concentration Risk |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Concentration risk, number of customers | 2 inuv_ConcentrationRiskNumberOfCustomers / us-gaap_ConcentrationRiskByBenchmarkAxis = us-gaap_AccountsReceivableMember / us-gaap_ConcentrationRiskByTypeAxis = us-gaap_CustomerConcentrationRiskMember |
Accounts Receivable | Customer Concentration Risk | Yahoo and Google |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Concentration risk, percentage | 94.80%us-gaap_ConcentrationRiskPercentage1 / us-gaap_ConcentrationRiskByBenchmarkAxis = us-gaap_AccountsReceivableMember / us-gaap_ConcentrationRiskByTypeAxis = us-gaap_CustomerConcentrationRiskMember / us-gaap_MajorCustomersAxis = inuv_YahooandGoogleMember | 88.00%us-gaap_ConcentrationRiskPercentage1 / us-gaap_ConcentrationRiskByBenchmarkAxis = us-gaap_AccountsReceivableMember / us-gaap_ConcentrationRiskByTypeAxis = us-gaap_CustomerConcentrationRiskMember / us-gaap_MajorCustomersAxis = inuv_YahooandGoogleMember
Net Revenue | Customer Concentration Risk | Yahoo and Google |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Concentration risk, percentage | 97.30%us-gaap_ConcentrationRiskPercentage1 / us-gaap_ConcentrationRiskByBenchmarkAxis = us-gaap_SalesRevenueNetMember / us-gaap_ConcentrationRiskByTypeAxis = us-gaap_CustomerConcentrationRiskMember / us-gaap_MajorCustomersAxis = inuv_YahooandGoogleMember | 93.70%us-gaap_ConcentrationRiskPercentage1 / us-gaap_ConcentrationRiskByBenchmarkAxis = us-gaap_SalesRevenueNetMember / us-gaap_ConcentrationRiskByTypeAxis = us-gaap_CustomerConcentrationRiskMember / us-gaap_MajorCustomersAxis = inuv_YahooandGoogleMember
Customer list |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Carrying Value | 8,820,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember | 8,820,000 us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember
Finite-lived intangible asset, useful life | 20 years | 20 years
Equipment |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 3 years |
Furniture and fixtures | Minimum |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 5 years |
Furniture and fixtures | Maximum |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 7 years |
Software | Minimum |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 2 years |
Software | Maximum |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 3 years |
Software Development |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Property, plant and equipment, useful life | 2 years |
Selling, General and Administrative Expenses |  |
Schedule of Significant Accounting Policies [Line Items] |  |
Advertising expense | $ 0 us-gaap_AdvertisingExpense / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember | $ 25,000 us-gaap_AdvertisingExpense / us-gaap_IncomeStatementLocationAxis = us-gaap_SellingGeneralAndAdministrativeExpensesMember

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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