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Summary of Significant Accounting Policies (Details) (USD $)
12 Months Ended
Dec. 31, 2014
product
operating_segment
position
Dec. 31, 2013
product
Schedule of Significant Accounting Policies [Line Items]    
Depreciation and amortization $ 955,534inuv_DepreciationAndAmortizationPropertyPlantAndEquipment $ 1,912,513inuv_DepreciationAndAmortizationPropertyPlantAndEquipment
Goodwill, impairment loss 0us-gaap_GoodwillImpairmentLoss 0us-gaap_GoodwillImpairmentLoss
Carrying Value   11,900,000us-gaap_FiniteLivedIntangibleAssetsGross
Number of ALOT-branded products 20inuv_NumberofALOTbrandedProducts 20inuv_NumberofALOTbrandedProducts
Impairment of intangible assets, finite-lived 0us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill 0us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill
Number of permanent full time positions for state grant 38inuv_NumberOfPermanentFullTimePositionsForStateGrant  
Arkansas AR grant reserve 120,000inuv_ArkansasGrantReserve  
Number of operating segments 2us-gaap_NumberOfOperatingSegments  
Accounts Receivable | Customer Concentration Risk    
Schedule of Significant Accounting Policies [Line Items]    
Concentration risk, number of customers 2inuv_ConcentrationRiskNumberOfCustomers
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AccountsReceivableMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
 
Accounts Receivable | Customer Concentration Risk | Yahoo and Google    
Schedule of Significant Accounting Policies [Line Items]    
Concentration risk, percentage 94.80%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AccountsReceivableMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
88.00%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AccountsReceivableMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
Net Revenue | Customer Concentration Risk | Yahoo and Google    
Schedule of Significant Accounting Policies [Line Items]    
Concentration risk, percentage 97.30%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
93.70%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
Customer list    
Schedule of Significant Accounting Policies [Line Items]    
Carrying Value 8,820,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
8,820,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
Finite-lived intangible asset, useful life 20 years 20 years
Equipment    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 3 years  
Furniture and fixtures | Minimum    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 5 years  
Furniture and fixtures | Maximum    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 7 years  
Software | Minimum    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 2 years  
Software | Maximum    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 3 years  
Software Development    
Schedule of Significant Accounting Policies [Line Items]    
Property, plant and equipment, useful life 2 years  
Selling, General and Administrative Expenses    
Schedule of Significant Accounting Policies [Line Items]    
Advertising expense $ 0us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember
$ 25,000us-gaap_AdvertisingExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingGeneralAndAdministrativeExpensesMember