CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (USD $)	12 Months Ended
Dec. 31, 2014	Dec. 31, 2013
Net revenue	$ 49,599,486us-gaap_SalesRevenueNet	$ 54,990,340us-gaap_SalesRevenueNet
Cost of revenue	20,424,561us-gaap_CostOfRevenue	28,784,887us-gaap_CostOfRevenue
Gross profit	29,174,925us-gaap_GrossProfit	26,205,453us-gaap_GrossProfit
Operating expenses
Marketing costs	17,450,199inuv_SearchCosts	14,389,493inuv_SearchCosts
Compensation	4,830,505us-gaap_SalariesAndWages	6,022,526us-gaap_SalariesAndWages
Selling, general and administrative	4,397,212	5,776,529
Total operating expenses	26,677,916us-gaap_OperatingExpenses	26,188,548us-gaap_OperatingExpenses
Operating income	2,497,009us-gaap_OperatingIncomeLoss	16,905us-gaap_OperatingIncomeLoss
Interest expense, net	(351,225)us-gaap_NonoperatingIncomeExpense	(356,956)us-gaap_NonoperatingIncomeExpense
Income (loss) from continuing operations before taxes	2,145,784	(340,051)
Income tax benefit	0us-gaap_IncomeTaxExpenseBenefit	313,645us-gaap_IncomeTaxExpenseBenefit
Net income (loss) from continuing operations	2,145,784	(26,406)
Net income (loss) from discontinued operations	(40,670)	503,622
Net income	2,105,114us-gaap_ProfitLoss	477,216us-gaap_ProfitLoss
Other comprehensive income
Foreign currency revaluation	0inuv_ForeignCurrencyRevaluation	(418)inuv_ForeignCurrencyRevaluation
Total comprehensive income	$ 2,105,114us-gaap_ComprehensiveIncomeNetOfTax	$ 476,798us-gaap_ComprehensiveIncomeNetOfTax
Per common share data: Basic and Diluted
Net loss from continuing operations (in usd per share)	$ 0.09	$ 0.00
Net loss (income) from discontinued operations (in usd per share)	$ 0.00	$ 0.02
Net loss (in usd per share)	$ 0.09us-gaap_EarningsPerShareBasic	$ 0.02us-gaap_EarningsPerShareBasic
Weighted average shares
Basic (in shares)	23,527,872	23,281,439
Diluted (in shares)	24,145,823	23,281,439

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