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Stock-Based Compensation (Details) (USD $)
12 Months Ended 3 Months Ended 0 Months Ended 3 Months Ended 0 Months Ended 3 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Mar. 31, 2013
Apr. 01, 2014
Dec. 31, 2013
Jun. 30, 2013
Sep. 30, 2014
Dec. 31, 2014
Sep. 30, 2013
Compensation Expense                  
Stock based compensation $ 991,948us-gaap_ShareBasedCompensation $ 686,745us-gaap_ShareBasedCompensation              
Compensation cost related to non vested awards not yet recognized 456,733us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized             456,733us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized  
Average remaining expense recognition period 1 year                
Significant Grants and Cancellations                  
Weighted average grant date price                 0.87us-gaap_SharePrice
Award Information and Activity                  
Number of options exercisable (in shares) 284,246us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber             284,246us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber  
Intrinsic value of options exercisable 0us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1             0us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1  
Weighted average exercise price $ 2.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice             $ 2.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice  
Weighted average remaining contractual term 5 years 10 months 1 day                
Fair value of options vested 66,000inuv_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodTotalFairValue 240,000inuv_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodTotalFairValue              
Options forfeited and expired in period 8,500us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod                
Forfeited or expired, weighted average exercise price $ 0.56us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice                
Options Outstanding 284,246us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber 292,746us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber     292,746us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber     284,246us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber  
Options, weighted average exercise price $ 2.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice $ 2.72us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice     $ 2.72us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice     $ 2.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice  
Range of exercise price, lower limit (usd per share) $ 16.01us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLowerRangeLimit                
Range of exercise price, upper limit (usd per share) $ 35.68us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeUpperRangeLimit                
Granted in period 0us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross 0us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross              
Vertro                  
Award Information and Activity                  
Options forfeited and expired in period 82,502us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
               
Forfeited or expired, weighted average exercise price $ 73.67us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
               
Options Outstanding 82,131us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
            82,131us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
 
Options, weighted average exercise price $ 16.76us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
            $ 16.76us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
 
Weighted average fair value of options 0inuv_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageFairValue
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
               
Aggregate intrinsic value of outstanding options 0us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
            0us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue
/ us-gaap_BusinessAcquisitionAxis
= inuv_VertroMember
 
Weighted average remaining contractual term 1 year                
2005 LTIP and 2010 ECP Plan                  
Compensation Expense                  
Stock based compensation     $ 49,577us-gaap_ShareBasedCompensation
/ us-gaap_PlanNameAxis
= inuv_A2005LtipAnd2010EcpPlanMember
           
Significant Grants and Cancellations                  
Options cancelled     805,134inuv_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsCancelledInPeriod
/ us-gaap_PlanNameAxis
= inuv_A2005LtipAnd2010EcpPlanMember
           
Options                  
Award Information and Activity                  
Expected forfeiture rate 0.00%inuv_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedForfeitureRate
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
               
Options, weighted average exercise price $ 6.06us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
$ 18.14us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
    $ 18.14us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
    $ 6.06us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
/ us-gaap_AwardTypeAxis
= us-gaap_EmployeeStockOptionMember
 
Restricted stock units                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Option and restricted stock unit vesting period     3 years   3 years        
Significant Grants and Cancellations                  
Equity instruments other than options, grants in period (in shares)     100,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
82,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
428,500us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
80,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
     
Grants in period, weighted average grant date fair value     $ 0.72us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
$ 0.80us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
$ 1.44us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
$ 0.77us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
     
Weighted average grant date price $ 2.71us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
$ 1.31us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
    $ 1.31us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
    $ 2.71us-gaap_SharePrice
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
 
Restricted stock units | Director                  
Significant Grants and Cancellations                  
Equity instruments other than options, grants in period (in shares)       102,560us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
    20,073us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
   
Grants in period, weighted average grant date fair value       $ 0.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
    $ 1.53us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
   
Performance Shares                  
Significant Grants and Cancellations                  
Equity instruments other than options, grants in period (in shares)               735,972us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_PerformanceSharesMember
 
Grants in period, weighted average grant date fair value               $ 0.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_PerformanceSharesMember
 
Restricted Stock Units- Service Based                  
Significant Grants and Cancellations                  
Equity instruments other than options, grants in period (in shares)                 172,500us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= inuv_RestrictedStockUnitsServiceBasedMember
Restricted Stock Units- Performance Based                  
Significant Grants and Cancellations                  
Equity instruments other than options, grants in period (in shares)                 335,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= inuv_RestrictedStockUnitsPerformanceBasedMember
Maximum | Options                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Option and restricted stock unit vesting period 3 years