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Stock-Based Compensation Schedule of Grants (Details)	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	284,246us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	292,746us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
RSUs Outstanding	1,177,298us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
Options and RSUs Exercised	1,847,914inuv_OptionsAndRsasExercised
Available Shares	1,526,487us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant
Total (in shares)	4,835,945us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	250,498us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber / us-gaap_IncomeStatementLocationAxis = inuv_A2010EcpMember
RSUs Outstanding	890,948us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber / us-gaap_IncomeStatementLocationAxis = inuv_A2010EcpMember
Options and RSUs Exercised	1,184,179inuv_OptionsAndRsasExercised / us-gaap_IncomeStatementLocationAxis = inuv_A2010EcpMember
Available Shares	1,510,320us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant / us-gaap_IncomeStatementLocationAxis = inuv_A2010EcpMember
Total (in shares)	3,835,945us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized / us-gaap_IncomeStatementLocationAxis = inuv_A2010EcpMember
2005 LTIP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	33,748us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber / us-gaap_IncomeStatementLocationAxis = inuv_A2005LtipMember
RSUs Outstanding	286,350us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber / us-gaap_IncomeStatementLocationAxis = inuv_A2005LtipMember
Options and RSUs Exercised	663,735inuv_OptionsAndRsasExercised / us-gaap_IncomeStatementLocationAxis = inuv_A2005LtipMember
Available Shares	16,167us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant / us-gaap_IncomeStatementLocationAxis = inuv_A2005LtipMember
Total (in shares)	1,000,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized / us-gaap_IncomeStatementLocationAxis = inuv_A2005LtipMember

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The number of non-vested equity-based payment instruments, excluding stock (or unit) options, that validly exist and are outstanding as of the balance sheet date.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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-SubTopic 10

-Section 50

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The maximum number of shares (or other type of equity) originally approved (usually by shareholders and board of directors), net of any subsequent amendments and adjustments, for awards under the equity-based compensation plan. As stock or unit options and equity instruments other than options are awarded to participants, the shares or units remain authorized and become reserved for issuance under outstanding awards (not necessarily vested).

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The difference between the maximum number of shares (or other type of equity) authorized for issuance under the plan (including the effects of amendments and adjustments), and the sum of: 1) the number of shares (or other type of equity) already issued upon exercise of options or other equity-based awards under the plan; and 2) shares (or other type of equity) reserved for issuance on granting of outstanding awards, net of cancellations and forfeitures, if applicable.

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Number of options outstanding, including both vested and non-vested options.

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