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Stockholders Equity (Details) (USD $) In Thousands, except Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Mar. 01, 2012
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	725,000us-gaap_ClassOfWarrantOrRightOutstanding			816,724us-gaap_ClassOfWarrantOrRightOutstanding
Class of warrant or right, exercise price of warrants or rights (usd per unit)	2.15us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights			2.37us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights
Warrant, weighted average contractual term	1 year 7 months 6 days
Warrant, weighted average exercise price (usd per share)	$ 2.07inuv_ClassOfWarrantOrRightWeightedAverageExercisePrice
Common stock shares Outstanding (in shares)	23,711,100us-gaap_CommonStockSharesOutstanding			23,386,780us-gaap_CommonStockSharesOutstanding	20,000,000us-gaap_CommonStockSharesOutstanding
Common stock shares authorized (in shares)	40,000,000us-gaap_CommonStockSharesAuthorized			40,000,000us-gaap_CommonStockSharesAuthorized	40,000,000us-gaap_CommonStockSharesAuthorized
Shares retired		21,270us-gaap_TreasuryStockSharesRetired	164,869us-gaap_TreasuryStockSharesRetired
Treasury stock value		$ 81us-gaap_TreasuryStockValueAcquiredCostMethod	$ 627us-gaap_TreasuryStockValueAcquiredCostMethod
Minimum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (usd per unit)	0.87us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights / us-gaap_RangeAxis = us-gaap_MinimumMember
Maximum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (usd per unit)	2.20us-gaap_ClassOfWarrantOrRightExercisePriceOfWarrantsOrRights / us-gaap_RangeAxis = us-gaap_MaximumMember
Common Stock
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	776,724us-gaap_ClassOfWarrantOrRightOutstanding / us-gaap_StatementClassOfStockAxis = us-gaap_CommonStockMember

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