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Segments Schedule of Revenue by Segment (Details) (USD $)	12 Months Ended
	Dec. 31, 2014 segment	Dec. 31, 2013
Segment Reporting Information [Line Items]
Net Revenue	$ 49,599,486us-gaap_SalesRevenueNet	$ 54,990,340us-gaap_SalesRevenueNet
Percent of Revenue	100.00%inuv_PercentOfRevenue	100.00%inuv_PercentOfRevenue
Number of Reportable Segments	2us-gaap_NumberOfReportableSegments
Partner Network
Segment Reporting Information [Line Items]
Net Revenue	25,686,241us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember	35,859,352us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember
Percent of Revenue	51.80%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember	65.20%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember
Owned and Operated Network
Segment Reporting Information [Line Items]
Net Revenue	$ 23,913,245us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember	$ 19,130,988us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember
Percent of Revenue	48.20%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember	34.80%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember

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Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

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Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

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