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Segments Schedule of Gross Profit by Segment (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Gross Profit	$ 29,174,925us-gaap_GrossProfit	$ 26,205,453us-gaap_GrossProfit
Percent of Gross Profit	58.80%inuv_PercentOfGrossProfit	47.70%inuv_PercentOfGrossProfit
Partner Network
Gross Profit	5,454,901us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember	8,042,677us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Percent of Gross Profit	21.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember	22.40%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Owned and Operated Network
Gross Profit	$ 23,720,024us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember	$ 18,162,776us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember
Percent of Gross Profit	99.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember	94.90%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember

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Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1,2)

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