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Other Intangible Assets and Goodwill (Tables) | 3 Months Ended
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Mar. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets from continuing operations as of March 31, 2015:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (1,359,750 | ) |  | $ | 7,460,250 |  |  | $ | 110,250 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (496,429 | ) |  | 1,113,571 |  |  | 40,251 |
Trade names, ALOT (1) | 5 years |  | 960,000 |  |  | (592,000 | ) |  | 368,000 |  |  | 48,000 |
Trade names, web properties (2) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 11,780,000 |  |  | $ | (2,448,179 | ) |  | $ | 9,331,821 |  |  | $ | 198,501 |
Goodwill, Partner Network |  |  | $ | 1,776,544 |  |  | $ | — |  |  | $ | 1,776,544 |  |  | $ | — |
Goodwill, Owned and Operated Network |  |  | 3,984,264 |  |  | — |  |  | 3,984,264 |  |  | — |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
(1) | We determined the ALOT trade name should be amortized over five years.
(2) | We have determined that the trade names related to our web properties have an indefinite life, and as such it is not amortized.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter is as follows:
2015 | $ | 595,503 |
2016 | 794,004 |
2017 | 634,004 |
2018 | 602,004 |
2019 | 602,004 |
Thereafter | 5,714,302 |
Total | $ | 8,941,821 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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