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Stock-Based Compensation - Narrative (Details) (USD $) | 3 Months Ended | 0 Months Ended | 1 Months Ended | 0 Months Ended
--- | --- | --- | --- | ---
Mar. 31, 2015 | Mar. 31, 2014 | Apr. 01, 2014 | Apr. 29, 2014 | Sep. 30, 2014 | Jan. 21, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Stock based compensation | $ 51,924 us-gaap_ShareBasedCompensation | $ 130,448 us-gaap_ShareBasedCompensation |  |  |  |
Compensation cost related to non vested awards not yet recognized | $ 366,643 us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized |  |  |  |  |
Average remaining expense recognition period | 4 months 8 days |  |  |  |  |
Options outstanding | 280,496 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber |  |  |  |  |
Separate Plan |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Options outstanding | 81,165 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber / us-gaap_PlanNameAxis = inuv_SharebasedCompensationOtherPlanMember |  |  |  |  |
Lower exercise price for options outstanding under the separate plan (in dollars per share) | $ 16.01 us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLowerRangeLimit / us-gaap_PlanNameAxis = inuv_SharebasedCompensationOtherPlanMember |  |  |  |  |
Upper exercise price for options outstanding under the separate plan (in dollars per share) | $ 17.08 us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeUpperRangeLimit / us-gaap_PlanNameAxis = inuv_SharebasedCompensationOtherPlanMember |  |  |  |  |
Restricted stock units | Employee |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  |  | 82,000 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = inuv_EmployeeMember |  |  |
Grants in period, weighted average grant date fair value (in dollars per share) |  |  | $ 0.80 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = inuv_EmployeeMember |  |  |
Restricted stock units | Board of Directors |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  |  |  | 102,560 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = inuv_BoardofDirectorsMember |  |
Grants in period, weighted average grant date fair value (in dollars per share) |  |  |  | $ 0.78 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = inuv_BoardofDirectorsMember |  |
Restricted stock units | Director |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  |  |  |  | 20,073 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = us-gaap_DirectorMember |
Grants in period, weighted average grant date fair value (in dollars per share) |  |  |  |  | $ 1.53 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue / us-gaap_AwardTypeAxis = us-gaap_RestrictedStockUnitsRSUMember / us-gaap_TitleOfIndividualAxis = us-gaap_DirectorMember |
Performance Shares | Employee |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  |  |  |  |  | 697,853 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod / us-gaap_AwardTypeAxis = us-gaap_PerformanceSharesMember / us-gaap_TitleOfIndividualAxis = inuv_EmployeeMember
Grants in period, weighted average grant date fair value (in dollars per share) |  |  |  |  |  | $ 1.13 us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue / us-gaap_AwardTypeAxis = us-gaap_PerformanceSharesMember / us-gaap_TitleOfIndividualAxis = inuv_EmployeeMember
Maximum |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Option and restricted stock unit vesting period | 3 years |  |  |  |  |

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- Definition Unrecognized cost of unvested share-based compensation awards. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The aggregate amount of noncash, equity-based employee remuneration. This may include the value of stock or unit options, amortization of restricted stock or units, and adjustment for officers' compensation. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=56944662&loc=d3e3602-108585 + Details
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- Definition Period which an employee's right to exercise an award is no longer contingent on satisfaction of either a service condition, market condition or a performance condition, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The weighted average fair value at grant date for nonvested equity-based awards issued during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Number of options outstanding, including both vested and non-vested options. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1)(i)-(ii) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The floor of a customized range of exercise prices for purposes of disclosing shares potentially issuable under outstanding stock option awards on all stock option plans and other required information pertaining to awards in the customized range. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (g) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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