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v2.4.1.9

Segments - Schedule of Net Revenue (Details) (USD $) | 3 Months Ended
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Mar. 31, 2015 segment | Mar. 31, 2014
Segment Reporting Information [Line Items] |  |
Number of reportable segments | 2 us-gaap_NumberOfReportableSegments |
Net Revenue | $ 13,420,947 us-gaap_SalesRevenueNet | $ 10,121,717 us-gaap_SalesRevenueNet
Percent of Revenue | 100.00%inuv_PercentOfRevenue | 100.00%inuv_PercentOfRevenue
Partner Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | 7,573,380 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember | 5,451,617 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember
Percent of Revenue | 56.40%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember | 53.90%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember
Owned and Operated Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 5,847,567 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember | $ 4,670,100 us-gaap_SalesRevenueNet / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember
Percent of Revenue | 43.60%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember | 46.10%inuv_PercentOfRevenue / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember

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- Definition Custom Element. + References No definition available. + Details
Name: | inuv_PercentOfRevenue
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

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- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. + References No definition available. + Details
Name: | us-gaap_NumberOfReportableSegments
Namespace Prefix: | us-gaap_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

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- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_SalesRevenueNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

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- Details
Name: | us-gaap_SegmentReportingInformationLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

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- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_PublisherNetworkMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_SoftwareSearchMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |