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Segments - Schedule of Gross Profit (Details) (USD $) | 3 Months Ended
--- | ---
Mar. 31, 2015 | Mar. 31, 2014
Segment Reporting Information [Line Items] |  |
Gross Profit | $ 7,351,728 us-gaap_GrossProfit | $ 6,444,962 us-gaap_GrossProfit
Gross Profit % | 54.80%inuv_PercentOfGrossProfit | 63.70%inuv_PercentOfGrossProfit
Partner Network |  |
Segment Reporting Information [Line Items] |  |
Gross Profit | 1,520,895 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember | 1,858,403 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Gross Profit % | 20.10%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember | 34.10%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Owned and Operated Network |  |
Segment Reporting Information [Line Items] |  |
Gross Profit | $ 5,830,833 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember | $ 4,586,559 us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember
Gross Profit % | 99.70%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember | 98.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember

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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
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