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Stock-Based Compensation - Narrative (Details) (USD $)
3 Months Ended 0 Months Ended 1 Months Ended 0 Months Ended
Mar. 31, 2015
Mar. 31, 2014
Apr. 01, 2014
Apr. 29, 2014
Sep. 30, 2014
Jan. 21, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Stock based compensation $ 51,924us-gaap_ShareBasedCompensation $ 130,448us-gaap_ShareBasedCompensation        
Compensation cost related to non vested awards not yet recognized $ 366,643us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized          
Average remaining expense recognition period 4 months 8 days          
Options outstanding 280,496us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber          
Separate Plan            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Options outstanding 81,165us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber
/ us-gaap_PlanNameAxis
= inuv_SharebasedCompensationOtherPlanMember
         
Lower exercise price for options outstanding under the separate plan (in dollars per share) $ 16.01us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLowerRangeLimit
/ us-gaap_PlanNameAxis
= inuv_SharebasedCompensationOtherPlanMember
         
Upper exercise price for options outstanding under the separate plan (in dollars per share) $ 17.08us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeUpperRangeLimit
/ us-gaap_PlanNameAxis
= inuv_SharebasedCompensationOtherPlanMember
         
Restricted stock units | Employee            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Equity instruments other than options, grants in period (in shares)     82,000us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= inuv_EmployeeMember
     
Grants in period, weighted average grant date fair value (in dollars per share)     $ 0.80us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= inuv_EmployeeMember
     
Restricted stock units | Board of Directors            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Equity instruments other than options, grants in period (in shares)       102,560us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= inuv_BoardofDirectorsMember
   
Grants in period, weighted average grant date fair value (in dollars per share)       $ 0.78us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= inuv_BoardofDirectorsMember
   
Restricted stock units | Director            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Equity instruments other than options, grants in period (in shares)         20,073us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
 
Grants in period, weighted average grant date fair value (in dollars per share)         $ 1.53us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_RestrictedStockUnitsRSUMember
/ us-gaap_TitleOfIndividualAxis
= us-gaap_DirectorMember
 
Performance Shares | Employee            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Equity instruments other than options, grants in period (in shares)           697,853us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
/ us-gaap_AwardTypeAxis
= us-gaap_PerformanceSharesMember
/ us-gaap_TitleOfIndividualAxis
= inuv_EmployeeMember
Grants in period, weighted average grant date fair value (in dollars per share)           $ 1.13us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
/ us-gaap_AwardTypeAxis
= us-gaap_PerformanceSharesMember
/ us-gaap_TitleOfIndividualAxis
= inuv_EmployeeMember
Maximum            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]            
Option and restricted stock unit vesting period 3 years