XML 66 R49.htm IDEA: XBRL DOCUMENT v2.4.1.9

Segments - Schedule of Gross Profit (Details) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Segment Reporting Information [Line Items]
Gross Profit	$ 7,351,728us-gaap_GrossProfit	$ 6,444,962us-gaap_GrossProfit
Gross Profit %	54.80%inuv_PercentOfGrossProfit	63.70%inuv_PercentOfGrossProfit
Partner Network
Segment Reporting Information [Line Items]
Gross Profit	1,520,895us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember	1,858,403us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Gross Profit %	20.10%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember	34.10%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_PublisherNetworkMember
Owned and Operated Network
Segment Reporting Information [Line Items]
Gross Profit	$ 5,830,833us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember	$ 4,586,559us-gaap_GrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember
Gross Profit %	99.70%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember	98.20%inuv_PercentOfGrossProfit / us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis = inuv_SoftwareSearchMember

X

- Definition

Custom Element.

+ References

No definition available.

+ Details

Name:	inuv_PercentOfGrossProfit
Namespace Prefix:	inuv_
Data Type:	num:percentItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1,2)

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_GrossProfit
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

X

- Details

Name:	us-gaap_SegmentReportingInformationLineItems
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration

X

- Details

Name:	us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis=inuv_PublisherNetworkMember
Namespace Prefix:
Data Type:	na
Balance Type:
Period Type:

X

- Details

Name:	us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis=inuv_SoftwareSearchMember
Namespace Prefix:
Data Type:	na
Balance Type:
Period Type: