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Other Intangible Assets and Goodwill (Tables) | 6 Months Ended
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Jun. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets from continuing operations as of June 30, 2015:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (1,470,000 | ) |  | $ | 7,350,000 |  |  | $ | 220,500 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (536,680 | ) |  | 1,073,320 |  |  | 80,502 |
Trade names, ALOT (1) | 5 years |  | 960,000 |  |  | (640,000 | ) |  | 320,000 |  |  | 96,000 |
Domain websites (2) | 5 years |  | 715,874 |  |  | (59,655 | ) |  | 656,219 |  |  | 59,655 |
Trade names, web properties (3) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 12,495,874 |  |  | $ | (2,706,335 | ) |  | $ | 9,789,539 |  |  | $ | 456,657 |
Goodwill, Partner Network |  |  | $ | 1,776,544 |  |  | $ | — |  |  | $ | 1,776,544 |  |  | $ | — |
Goodwill, Owned and Operated Network |  |  | 3,984,264 |  |  | — |  |  | 3,984,264 |  |  | — |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
(1) | We determined the ALOT trade name should be amortized over five years.
(2) | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7).
(3) | We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter is as follows:
2015 | $ | 468,589 |
2016 | 937,179 |
2017 | 777,179 |
2018 | 745,179 |
2019 | 745,179 |
Thereafter | 5,726,234 |
Total | $ | 9,399,539 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16265-109275 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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