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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) | 9 Months Ended |  |
--- | --- | --- | ---
Sep. 30, 2015 USD ($) | May. 08, 2015 USD ($) website | Dec. 31, 2014 USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Net Carrying Value |  | $ 9,165,245 |  |
Year-to-date Amortization |  | 690,951 |  |
Intangible assets classified as long-term |  |  |  |
Carrying Value |  | 12,495,874 |  |
Accumulated Amortization and Impairment |  | (2,940,629) |  |
Net Carrying Value |  | 9,555,245 |  | $ 9,530,322
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |
Carrying Value |  | 5,760,808 |  |
Net Carrying Value |  | 5,760,808 |  | $ 5,760,808
Partner Network |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |
Carrying Value |  | 1,776,544 |  |
Net Carrying Value |  | 1,776,544 |  |
Owned and Operated Network |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |
Carrying Value |  | 3,984,264 |  |
Net Carrying Value |  | 3,984,264 |  |
Trade names, web properties |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Carrying value, indefinite-lived | [1] | 390,000 |  |
Net carrying value, indefinite-lived | [1] | $ 390,000 |  |
Customer list, Google |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term |  | 20 years |  |
Carrying Value |  | $ 8,820,000 |  |
Accumulated Amortization and Impairment |  | (1,580,250) |  |
Net Carrying Value |  | 7,239,750 |  |
Year-to-date Amortization |  | $ 330,750 |  |
Customer list, all other |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term |  | 10 years |  |
Carrying Value |  | $ 1,610,000 |  |
Accumulated Amortization and Impairment |  | (576,931) |  |
Net Carrying Value |  | 1,033,069 |  |
Year-to-date Amortization |  | $ 120,753 |  |
Trade names, ALOT |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | [2] | 5 years |  |
Carrying Value | [2] | $ 960,000 |  |
Accumulated Amortization and Impairment | [2] | (688,000) |  |
Net Carrying Value | [2] | 272,000 |  |
Year-to-date Amortization | [2] | $ 144,000 |  |
Internet Domain Names |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |
Term | [3] | 5 years |  |
Carrying Value | [3] | $ 715,874 | $ 715,874 |
Accumulated Amortization and Impairment | [3] | (95,448) |  |
Net Carrying Value | [3] | 620,426 |  |
Year-to-date Amortization | [3] | $ 95,448 |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |
Number of finite-lived intangible assets purchased | website |  |  | 2 |
[1] | We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] | We determined the ALOT trade names should be amortized over five years.
[3] | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7)

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=56944662&loc=d3e3602-108585 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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