XML 14 R48.htm IDEA: XBRL DOCUMENT
v3.3.0.814

Segments - Schedule of Gross Profit (Details) - USD ($) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2015 | Sep. 30, 2014 | Sep. 30, 2015 | Sep. 30, 2014
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | $ 13,377,623 | $ 7,115,292 | $ 30,364,417 | $ 19,836,112
Gross Profit % | 69.50% | 54.60% | 61.50% | 58.20%
Partner Network |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | $ 1,381,134 | $ 1,207,382 | $ 5,111,050 | $ 4,024,984
Gross Profit % | 19.10% | 17.00% | 21.20% | 22.20%
Owned and Operated Network |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |
Gross Profit | $ 11,996,489 | $ 5,907,910 | $ 25,253,367 | $ 15,811,128
Gross Profit % | 99.90% | 99.50% | 99.80% | 98.90%

X
- Definition Custom Element. + References No definition available. + Details
Name: | inuv_PercentOfGrossProfit
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 + Details
Name: | us-gaap_GrossProfit
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_SegmentReportingInformationLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_PublisherNetworkMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_SoftwareSearchMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |