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Organization and Business (Details) | 3 Months Ended | 9 Months Ended | 12 Months Ended |
--- | --- | --- | --- | ---
Sep. 30, 2015 USD ($) | Sep. 30, 2014 USD ($) | Sep. 30, 2015 USD ($) customer operating_segment | Sep. 30, 2014 USD ($) | Dec. 31, 2014 USD ($) | Sep. 29, 2014 USD ($)
Debt Instrument [Line Items] |  |  |  |  |  |
Number of operating segments | operating_segment |  |  | 2 |  |  |
Term Loan | $ 0 |  | $ 0 |  | $ 3,626,609 |
Period of sufficient liquidity |  |  | 12 months |  |  |
Yahoo and Google |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Number of customers that contribute to majority revenue | customer |  |  | 2 |  |  |
Yahoo and Google | Accounts Receivable | Customer Concentration Risk |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Concentration risk, percentage |  |  | 99.10% |  | 94.80% |
Yahoo and Google | Net Revenue | Customer Concentration Risk |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Concentration risk, percentage | 97.80% | 97.80% | 98.10% | 96.90% |  |
Bridge Bank – Revolving Credit Line - September 29, 2016 | Revolving Credit Facility | Line of Credit |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Term Loan | $ 0 |  | $ 0 |  | $ 1,793,275 |
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Line of credit facility, fair value of amount outstanding | 0 |  | 0 |  |  |
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Line of credit facility, maximum borrowing capacity |  |  |  |  |  | $ 10,000,000
Remaining borrowing capacity | 5,700,000 |  | 5,700,000 |  |  |
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Term Loan | $ 0 | $ 2,000,000 | $ 0 | $ 2,000,000 | $ 1,833,334 | $ 2,000,000

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