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Summary of Significant Accounting Policies - Narrative (Details) |  | 1 Months Ended | 12 Months Ended
--- | --- | --- | ---
May. 08, 2015 USD ($) website | May. 31, 2015 USD ($) website | Mar. 31, 2012 USD ($) | Dec. 31, 2015 USD ($) customer operating_segment product | Dec. 31, 2014 USD ($) product | Dec. 31, 2013 product
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Depreciation and amortization |  |  |  | $ 882,105 |  | $ 955,534 |
Impairment of goodwill |  |  |  | $ 0 |  | 0 |
Carrying Value |  |  |  |  |  | $ 11,900,000 |
Number of ALOT-branded products | product |  |  |  | 20 |  | 20 | 20
Impairment of finite-lived intangible assets |  |  |  | $ 0 |  | $ 0 |
Number of operating segments | operating_segment |  |  |  | 2 |  |  |
Customer Concentration Risk | Accounts Receivable |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Concentration risk, number of customers | customer |  |  |  | 2 |  |  |
Customer Concentration Risk | Accounts Receivable | Yahoo and Google |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Concentration risk, percentage |  |  |  | 98.60% |  | 94.80% |
Customer Concentration Risk | Net Revenue | Yahoo and Google |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Concentration risk, percentage |  |  |  | 98.00% |  | 97.30% |
Customer list |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Carrying Value |  |  | $ 8,820,000 | $ 8,820,000 |  | $ 8,820,000 |
Useful life of finite-live intangible asset |  |  | 20 years | 20 years |  | 20 years |
Internet Domain Names |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Carrying Value | $ 715,874 |  |  | $ 715,874 | [1] |  |
Useful life of finite-live intangible asset | 5 years |  |  | 5 years | [1] |  |
Number of finite-lived intangible assets purchased | website | 2 | 2 |  |  |  |  |
Recorded purchase amount of finite-lived intangible assets | $ 715,874 | $ 715,874 |  |  |  |  |
Equipment |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 3 years |  |  |
Furniture and fixtures | Minimum |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 5 years |  |  |
Furniture and fixtures | Maximum |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 7 years |  |  |
Software | Minimum |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 2 years |  |  |
Software | Maximum |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 3 years |  |  |
Software Development |  |  |  |  |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Property, plant and equipment, useful life |  |  |  | 2 years |  |  |
[1] | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8).

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