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Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) |  | 1 Months Ended | 12 Months Ended
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May 08, 2015 USD ($) website | May 31, 2015 USD ($) website | Mar. 31, 2012 USD ($) | Dec. 31, 2016 USD ($) | Dec. 31, 2015 USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Net Carrying Value |  |  |  |  | $ 7,953,876 |  |  |
Intangible assets classified as current |  |  |  |  |  |  |  |
Carrying Value |  |  |  |  |  |  | $ 19,864,472 |
Accumulated Amortization |  |  |  |  |  |  | (19,864,472) |
Net Carrying Value |  |  |  |  |  |  | 0 |
Amortization |  |  |  |  |  |  | 0 |
Intangible assets classified as long-term |  |  |  |  |  |  |  |
Carrying Value |  |  |  |  | 12,569,507 |  | 12,615,874 |
Accumulated Amortization |  |  |  |  | (4,225,631) |  | (3,294,923) |
Net Carrying Value |  |  |  |  | 8,343,876 |  | 9,320,951 |
Amortization |  |  |  |  | 930,708 |  | 925,245 |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |  |  |  |  |
Carrying Value |  |  |  |  | 5,760,808 |  | 5,760,808 |
Accumulated Amortization |  |  |  |  | 0 |  | 0 |
Net Carrying Value |  |  |  |  | 5,760,808 |  | 5,760,808 |
Goodwill, Partner Network |  |  |  |  |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |  |  |  |  |
Carrying Value |  |  |  |  | 1,776,544 |  | 1,776,544 |
Accumulated Amortization |  |  |  |  | 0 |  | 0 |
Net Carrying Value |  |  |  |  | 1,776,544 |  | 1,776,544 |
Goodwill, Owned and Operated Network |  |  |  |  |  |  |  |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |  |  |  |  |
Carrying Value |  |  |  |  | 3,984,264 |  | 3,984,264 |
Accumulated Amortization |  |  |  |  | 0 |  | 0 |
Net Carrying Value |  |  |  |  | 3,984,264 |  | 3,984,264 |
Tradenames, web properties |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Carrying Value | [1] |  |  |  | 390,000 |  | 390,000 |
Accumulated Amortization | [1] |  |  |  | 0 |  | 0 |
Net Carrying Value | [1] |  |  |  | 390,000 |  | 390,000 |
Amortization | [1] |  |  |  | $ 0 |  | $ 0 |
Names database |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  |  |  |  |  |  | 9 months |
Carrying Value |  |  |  |  |  |  | $ 17,417,397 |
Accumulated Amortization |  |  |  |  |  |  | (17,417,397) |
Net Carrying Value |  |  |  |  |  |  | 0 |
Amortization |  |  |  |  |  |  | $ 0 |
Bundled downloads |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  |  |  |  |  |  | 4 months 15 days |
Carrying Value |  |  |  |  |  |  | $ 2,447,075 |
Accumulated Amortization |  |  |  |  |  |  | (2,447,075) |
Net Carrying Value |  |  |  |  |  |  | 0 |
Amortization |  |  |  |  |  |  | $ 0 |
Customer list, Google |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  |  |  | 20 years | 20 years |  | 20 years |
Carrying Value |  |  |  | $ 8,820,000 | $ 8,820,000 |  | $ 8,820,000 |
Accumulated Amortization |  |  |  |  | (2,131,500) |  | (1,690,500) |
Net Carrying Value |  |  |  |  | 6,688,500 |  | 7,129,500 |
Amortization |  |  |  |  | $ 441,000 |  | $ 441,000 |
Customer list, all other |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  |  |  |  | 10 years |  | 10 years |
Carrying Value |  |  |  |  | $ 1,610,000 |  | $ 1,610,000 |
Accumulated Amortization |  |  |  |  | (778,186) |  | (617,182) |
Net Carrying Value |  |  |  |  | 831,814 |  | 992,818 |
Amortization |  |  |  |  | $ 161,004 |  | $ 161,004 |
Exclusivity agreement |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  |  |  |  | 1 year |  | 1 year |
Carrying Value |  |  |  |  | $ 120,000 |  | $ 120,000 |
Accumulated Amortization |  |  |  |  | (120,000) |  | (120,000) |
Net Carrying Value |  |  |  |  | 0 |  | 0 |
Amortization |  |  |  |  | $ 0 |  | $ 0 |
Trade names, ALOT |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term | [1] |  |  |  | 5 years |  | 5 years |
Carrying Value | [1] |  |  |  | $ 960,000 |  | $ 960,000 |
Accumulated Amortization | [1] |  |  |  | (928,000) |  | (736,000) |
Net Carrying Value | [1] |  |  |  | 32,000 |  | 224,000 |
Amortization | [1] |  |  |  | $ 192,000 |  | $ 192,000 |
Internet Domain Names |  |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |  |
Term |  | 5 years |  |  | 5 years | [2] | 5 years | [2]
Carrying Value |  | $ 715,874 |  |  | $ 669,507 | [2] | $ 715,874 | [2]
Accumulated Amortization | [2] |  |  |  | (267,945) |  | (131,241) |
Net Carrying Value | [2] |  |  |  | 401,562 |  | 584,633 |
Amortization | [2] |  |  |  | $ 136,704 |  | $ 131,241 |
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |  |  |  |  |  |  |
Number of finite-lived intangible assets purchased | website |  | 2 | 2 |  |  |  |  |
Recorded purchase amount of finite-lived intangible assets |  | $ 715,874 | $ 715,874 |  |  |  |  |
Carrying value adjustment |  | $ 46,000 |  |  |  |  |  |
[1] | We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
[2] | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). On May 8, 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66902209&loc=d3e3602-108585 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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