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Segments - Schedule of Revenue by Segment (Details) | 12 Months Ended
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Dec. 31, 2016 USD ($) segment | Dec. 31, 2015 USD ($)
Segment Reporting [Abstract] |  |
Number of reportable segments | segment | 2 |
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 71,530,102 | $ 70,438,116
Percent of Revenue | 100.00% | 100.00%
Partner Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 26,011,543 | $ 30,298,532
Percent of Revenue | 36.40% | 43.00%
Owned and Operated Network |  |
Segment Reporting Information [Line Items] |  |
Net Revenue | $ 45,518,559 | $ 40,139,584
Percent of Revenue | 63.60% | 57.00%

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- Definition Custom Element. + References No definition available. + Details
Name: | inuv_PercentOfRevenue
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

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- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. + References No definition available. + Details
Name: | us-gaap_NumberOfReportableSegments
Namespace Prefix: | us-gaap_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

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- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688 + Details
Name: | us-gaap_SalesRevenueNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

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- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_SegmentReportingInformationLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

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- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_PublisherNetworkMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

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- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=inuv_SoftwareSearchMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |