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Intangible Assets and Goodwill (Tables) | 12 Months Ended
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Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2016:
| Term |  | Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | 2016 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (2,131,500 | ) |  | $ | 6,688,500 |  |  | $ | 441,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (778,186 | ) |  | 831,814 |  |  | 161,004 |
Exclusivity agreement | 1 year |  | 120,000 |  |  | (120,000 | ) |  | — |  |  | — |
Trade names, ALOT (1) | 5 years |  | 960,000 |  |  | (928,000 | ) |  | 32,000 |  |  | 192,000 |
Domain websites (2) | 5 years |  | 669,507 |  |  | (267,945 | ) |  | 401,562 |  |  | 136,704 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 12,569,507 |  |  | $ | (4,225,631 | ) |  | $ | 8,343,876 |  |  | $ | 930,708 |
Goodwill, Partner Network |  |  | $ | 1,776,544 |  |  | $ | — |  |  | $ | 1,776,544 |  |  | $ | — |
Goodwill, Owned and Operated Network |  |  | 3,984,264 |  |  | — |  |  | 3,984,264 |  |  | — |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2015:
| Term |  | Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | 2015 Amortization
Names database | 9 months |  | $ | 17,417,397 |  |  | $ | (17,417,397 | ) |  | $ | — |  |  | $ | — |
Bundled downloads | 4.5 months |  | 2,447,075 |  |  | (2,447,075 | ) |  | — |  |  | — |
Intangible assets classified as current |  |  | 19,864,472 |  |  | (19,864,472 | ) |  | — |  |  | — |
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (1,690,500 | ) |  | $ | 7,129,500 |  |  | $ | 441,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (617,182 | ) |  | 992,818 |  |  | 161,004 |
Exclusivity agreement | 1 year |  | 120,000 |  |  | (120,000 | ) |  | — |  |  | — |
Trade names, ALOT (1) | 5 years |  | 960,000 |  |  | (736,000 | ) |  | 224,000 |  |  | 192,000 |
Domain websites (2) | 5 years |  | 715,874 |  |  | (131,241 | ) |  | 584,633 |  |  | 131,241 |
Tradenames, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 12,615,874 |  |  | $ | (3,294,923 | ) |  | $ | 9,320,951 |  |  | $ | 925,245 |
Goodwill, Partner Network |  |  | $ | 1,776,544 |  |  | $ | — |  |  | $ | 1,776,544 |  |  | $ | — |
Goodwill, Owned and Operated Network |  |  | 3,984,264 |  |  | — |  |  | 3,984,264 |  |  | — |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
___________
(1) | We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
(2) | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). On May 8, 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter is as follows:
2017 | $ | 764,240 |
2018 | 732,240 |
2019 | 732,240 |
2020 | 612,858 |
2021 | 602,004 |
Thereafter | $ | 4,510,294 |
Total | $ | 7,953,876 |

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