10-Q 1 a10-qjune302017.htm 10-Q
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2017
OR
o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________________ to ______________________
Commission file number: 001-32442

Inuvo, Inc.
(Exact name of registrant as specified in its charter)

Nevada | 87-0450450
(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.)
500 President Clinton Ave., Suite 300 Little Rock, AR | 72201
(Address of principal executive offices) | (Zip Code)

(501) 205-8508
Registrant's telephone number, including area code
not applicable
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days. Yes x No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” "accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer | o | Accelerated filer | o
Non-accelerated filer | o | Smaller reporting company | x
|  | Emerging growth company | o

If an emerging growth company, indicate by checkmark if the registrant has not elected to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 7(a)(2)(B) of the Securities Act: o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x
Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

Title of Class |  | August 4, 2017
Common Stock |  | 28,480,659

TABLE OF CONTENTS

|  |  | Page No.
Part I
Item 1. | Financial Statements. |  | 4
| Consolidated Balance Sheets |  | 4
| Consolidated Statements of Operations |  | 5
| Consolidated Statements of Cash Flows |  | 6
| Notes to Consolidated Financial Statements |  | 7
Item 2. | Management's Discussion and Analysis of Financial Condition and Results of Operations. |  | 14
Item 3. | Quantitative and Qualitative Disclosures About Market Risk. |  | 18
Item 4. | Controls and Procedures. |  | 18
Part II
Item 1. | Legal Proceedings. |  | 18
Item 1A. | Risk Factors. |  | 19
Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds. |  | 20
Item 3. | Defaults upon Senior Securities. |  | 20
Item 4. | Mine Safety and Disclosures. |  | 20
Item 5. | Other Information. |  | 20
Item 6. | Exhibits. |  | 21
Signatures |  | 22

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our:

• | material dependence on our relationships with Yahoo! and Google;

• | dependence on relationships with distribution partners, and on the introduction of new products and services, which require significant investment;

• | dependence on our financing arrangements with Western Alliance Bank, which is collateralized by our assets;

• | dependence on our ability to effectively market and attract traffic;

• | need to keep pace with technology changes;

• | fluctuations of quarterly financial results and the trading price of our common stock;

• | vulnerability to interruptions of services;

• | dependence on key personnel;

• | vulnerability to regulatory and legal uncertainties and our ability to comply with applicable laws and regulations;

• | need to protect our intellectual property;

• | vulnerability to publishers who could fabricate clicks;

• | vulnerability to a downturn and to uncertainty in global economic conditions;

• | integration of our recent NetSeer asset acquisition;

• | requirement to adhere to the covenants and restrictions in our grant agreement with the state of Arkansas;

• | the dilutive impact to our stockholders from outstanding restricted stock grants, warrants and options; and

• | the seasonality of our business.

These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the Securities and Exchange Commission.
Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.
OTHER PERTINENT INFORMATION
Unless specifically set forth to the contrary, when used in this report the terms "Inuvo," the “Company,” "we," "us," "our" and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, "second quarter 2017" means for the three months ended June 30, 2017, "second quarter 2016" means for the three months ended June 30, 2016, “2016” means the fiscal year ended December 31, 2016 and "2017" means the fiscal year ending December 31, 2017. The information which appears on our corporate web site at www.inuvo.com is not part of this report.
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PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
INUVO, INC.
CONSOLIDATED BALANCE SHEETS
June 30, 2017 (Unaudited) and December 31, 2016

| 2017 |  | 2016
Assets |  |  |
Current assets |  |  |
Cash | $ | 3,680,711 |  |  | $ | 3,946,804 |
Accounts receivable, net of allowance for doubtful accounts of $164,000 and $23,000, respectively. | 7,677,784 |  |  | 7,586,129 |
Prepaid expenses and other current assets | 439,519 |  |  | 293,113 |
Total current assets | 11,798,014 |  |  | 11,826,046 |
Property and equipment, net | 1,676,931 |  |  | 1,615,223 |
Other assets |  |  |
Goodwill | 9,773,842 |  |  | 5,760,808 |
Intangible assets, net of accumulated amortization | 11,717,661 |  |  | 8,343,876 |
Other assets | 107,392 |  |  | 15,186 |
Total other assets | 21,598,895 |  |  | 14,119,870 |
Total assets | $ | 35,073,840 |  |  | $ | 27,561,139 |
Liabilities and Stockholders’ Equity |  |  |
Current liabilities |  |  |
Accounts payable | $ | 9,433,277 |  |  | $ | 9,280,779 |
Accrued expenses and other current liabilities | 3,212,415 |  |  | 2,689,640 |
Revolving credit line - current portion | 2,500,000 |  |  | — |
Total current liabilities | 15,145,692 |  |  | 11,970,419 |
Long-term liabilities |  |  |
Deferred tax liability | 3,738,500 |  |  | 3,738,500 |
Revolving credit line - long term | 2,500,000 |  |  | — |
Other long-term liabilities | 193,839 |  |  | 326,428 |
Total long-term liabilities | 6,432,339 |  |  | 4,064,928 |
Stockholders’ equity |  |  |
Preferred stock, $.001 par value: |  |  |
Authorized shares 500,000, none issued and outstanding | — |  |  | — |
Common stock, $.001 par value: |  |  |  |  |
Authorized shares 40,000,000; issued shares 28,726,069 and 25,300,189, respectively; outstanding shares 28,446,907 and 24,923,662, respectively | 28,823 |  |  | 25,300 |
Additional paid-in capital | 135,334,693 |  |  | 130,418,413 |
Accumulated deficit | (120,596,787 | ) |  | (117,521,362 | )
Treasury stock, at cost - 279,162 and 376,527 shares, respectively | (1,270,920 | ) |  | (1,396,559 | )
Total stockholders' equity | 13,495,809 |  |  | 11,525,792 |
Total liabilities and stockholders' equity | $ | 35,073,840 |  |  | $ | 27,561,139 |

See accompanying notes to the consolidated financial statements.
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INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Three and Six Months Ended June 30, 2017 and 2016
(Unaudited)

| For the Three Months Ended June 30, |  | For the Six Months Ended June 30,
| 2017 |  | 2016 |  | 2017 |  | 2016
Net revenue | $ | 18,271,181 |  |  | $ | 15,648,912 |  |  | $ | 35,487,043 |  |  | $ | 34,379,361 |
Cost of revenue | 7,620,743 |  |  | 3,971,086 |  |  | 15,512,466 |  |  | 8,256,356 |
Gross profit | 10,650,438 |  |  | 11,677,826 |  |  | 19,974,577 |  |  | 26,123,005 |
Operating expenses |  |  |  |  |  |  |
Marketing costs | 7,493,273 |  |  | 9,408,411 |  |  | 13,960,584 |  |  | 20,474,077 |
Compensation | 2,301,696 |  |  | 1,577,950 |  |  | 4,689,407 |  |  | 3,322,718 |
Selling, general and administrative | 2,165,180 |  |  | 1,298,310 |  |  | 4,283,298 |  |  | 2,530,048 |
Total operating expenses | 11,960,149 |  |  | 12,284,671 |  |  | 22,933,289 |  |  | 26,326,843 |
Operating loss | (1,309,711 | ) |  | (606,845 | ) |  | (2,958,712 | ) |  | (203,838 | )
Interest expense, net | (72,660 | ) |  | (22,447 | ) |  | (115,604 | ) |  | (46,055 | )
Loss from continuing operations before taxes | (1,382,371 | ) |  | (629,292 | ) |  | (3,074,316 | ) |  | (249,893 | )
Income tax expense | — |  |  | 56,221 |  |  | — |  |  | 48,986 |
Net loss from continuing operations | (1,382,371 | ) |  | (573,071 | ) |  | (3,074,316 | ) |  | (200,907 | )
Net (loss) income from discontinued operations | — |  |  | (1,757 | ) |  | (1,109 | ) |  | 353 |
Net loss | (1,382,371 | ) |  | (574,828 | ) |  | (3,075,425 | ) |  | (200,554 | )
Per common share data |  |  |  |  |  |  |
Basic and diluted: |  |  |  |  |  |  |
Net loss from continuing operations | $ | (0.05 | ) |  | $ | (0.02 | ) |  | $ | (0.11 | ) |  | $ | (0.01 | )
Net (loss) income from discontinued operations | — |  |  | — |  |  | — |  |  | — |
Net loss | $ | (0.05 | ) |  | $ | (0.02 | ) |  | $ | (0.11 | ) |  | $ | (0.01 | )
Weighted average shares |  |  |  |  |  |  |
Basic | 28,486,809 |  |  | 24,567,752 |  |  | 27,764,613 |  |  | 24,474,474 |
Diluted | 28,486,809 |  |  | 24,567,752 |  |  | 27,764,613 |  |  | 24,474,474 |

See accompanying notes to the consolidated financial statements.
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INUVO, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

| For the Six Months Ended June 30,
| 2017 |  | 2016
Operating activities: |  |  |
Net loss | $ | (3,075,425 | ) |  | $ | (200,554 | )
Adjustments to reconcile net loss to net cash (used in) provided by operating activities: |  |  |
Depreciation and amortization | 1,434,867 |  |  | 1,102,056 |
Stock based compensation | 586,159 |  |  | 686,448 |
Provision (recovery) of doubtful accounts | 141,000 |  |  | (757 | )
Amortization of financing fees | 12,800 |  |  | 12,800 |
Adjustment of European liabilities related to discontinued operations | 1,109 |  |  | (5,144 | )
Change in operating assets and liabilities: |  |  |
Accounts receivable | 2,059,830 |  |  | 1,693,820 |
Accounts payable | (3,428,398 | ) |  | (2,658,571 | )
Accrued expenses and other liabilities | (555,679 | ) |  | (294,928 | )
Prepaid expenses and other assets | (15,249 | ) |  | 115,733 |
Net cash (used in) provided by operating activities | (2,838,986 | ) |  | 450,903 |
Investing activities: |  |  |
Net cash received from NetSeer asset acquisition | 235,763 |  |  | — |
Purchases of equipment and capitalized development costs | (620,698 | ) |  | (695,484 | )
Net cash used in investing activities | (384,935 | ) |  | (695,484 | )
Financing activities: |  |  |
Net proceeds on revolving line of credit | 5,000,000 |  |  | — |
Payoff of NetSeer debt acquired | (2,015,577 | ) |  | — |
Payments on capital leases | (26,595 | ) |  | (25,878 | )
Net taxes paid on RSU grants exercised | — |  |  | (11,952 | )
Net cash provided by (used in) financing activities | 2,957,828 |  |  | (37,830 | )
Net change – cash | (266,093 | ) |  | (282,411 | )
Cash, beginning of year | 3,946,804 |  |  | 4,257,204 |
Cash, end of period | $ | 3,680,711 |  |  | $ | 3,974,793 |
Supplemental information: |  |  |
Interest paid | $ | 105,062 |  |  | $ | 34,529 |
Income taxes paid | $ | — |  |  | $ | 10,000 |
Non cash investing and financing activities: |  |  |
NetSeer stock issuance (See Note 13) | $ | 4,459,244 |  |  | $ | — |
Stock issuance for partial settlement of contingent liability | $ | — |  |  | $ | 300,001 |
Write-down of domain names and corresponding contingent liability | $ | 222,477 |  |  | $ | 46,367 |

See accompanying notes to the consolidated financial statements.
6

Inuvo, Inc.
Notes to Consolidated Financial Statements
Note 1 – Organization and Business
Company Overview
We develop technology that connects advertisers with consumers through interactions with Inuvo ad-units on websites and apps across devices. The Inuvo MarketPlace provides the means to interact with tens of thousands of advertisers (Demand) and tens of thousands of online publishers (Supply). We interact with Demand/Supply constituents directly and indirectly. We serve ads within content, video and images. We target ads to consumers using our proprietary ConceptGraph machine learning technology that includes a database of 800 million machine profiles. We earn revenue when consumers view and click on our ads. We touch 90% of all US households weekly. Our business scales as we add Demand and Supply relationships with many barriers to entry including the ability to process hundreds of thousands of transactions per second.
Our intellectual property is protected by eleven issued and eight pending patents. We count among our many contractual relationships, three clients who collectively manage over 50% of all US digital advertising budgets. Included within our Supply portfolio is a collection of owned websites such as alot.com and earnspendlive.com, where we create content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test ad-tech, while also delivering high quality consumers to advertisers through interaction with proprietary content in the form of images, videos, slideshows and the written word.
In February 2017, we entered into an Asset Purchase Agreement with NetSeer, Inc. ("NetSeer") which allowed us to advance our technology strategy while increasing both the number of advertisers and publishers within the Inuvo MarketPlace. We exchanged 3,529,000 shares of Inuvo common stock and assumed approximately $6.8 million of specified liabilities in this business combination (See Note 13).
We are focused on growth and expect to generate a positive cash flow for the long term. We expect to continue to make strategic investments principally in these areas: marketing technology that helps drive traffic to our owned websites; ad-units that perform better for publishers; demand technology that optimizes advertiser choices; supply technology that optimizes publisher yield; and audience targeting technology that improves the alignment of advertising with consumer and yield.
Through December 31, 2016, we reported our business as two segments. Both business segments recognize revenue identically. Virtually all the revenue generated within digital publishing comes from our advertising technology. Operationally, these websites are no different from any other website we serve ads to and in this regard, have always been managed internally as an additional source of supply for our ad serving technology. As a result, starting in the first quarter of 2017, we began reporting as a single segment. We believe this will in fact bring more clarity to shareholders.
Liquidity
On March 27, 2017, we amended our Business Financing Agreement with Western Alliance Bank ("Western Alliance Bank"), the parent company of Bridge Bank, N.A., our original lender (see Note 5). The amendment, while providing continued access to the revolving line of credit up to $10 million through September 2018, included the collateral acquired in the NetSeer asset acquisition and modified certain financial covenants. On July 31, 2017, we entered into the Ninth Business Financing Modification Agreement with Western Alliance Bank. The amendment changed certain financial ratios, definitions, the advance rate, the finance charge and the non-formula availability. As of June 30, 2017, the balance of the revolving line of credit was $5.0 million and had approximately $1.7 million of available credit. Though the revolving line of credit and cash generated by operations is expected to provide sufficient cash for operations over the next twelve months, we may still elect to sell stock to the public or to selected investors, or borrow under the current or any replacement line of credit or other debt instruments in order to fund the development of our technologies, make acquisitions, pursue new business opportunities or grow existing businesses.
Customer concentration
We generate the majority of our revenue from two Demand side customers, Yahoo! and Google. At June 30, 2017 and December 31, 2016, these two customers combined accounted for 62.0% and 98.6%, respectively, of our gross accounts receivable balance. For the three and six months ended June 30, 2017, these two customers combined accounted for 80.0% and 84.0% of net revenue, respectively. For the three and six months ended June 30, 2016, these two customers combined
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accounted for 98.6% and 98.0% of net revenue, respectively. The reduction in the Yahoo! and Google concentration is the result of additional sources of Demand, primarily due to the NetSeer acquisition.
Though declining as a percentage of overall revenue, we still source the majority of our Demand through relationships with Yahoo! and Google where we have access to advertiser budgets indirectly. While this strategy creates a concentration risk, we believe that it also provides upside opportunities including; access to hundreds of thousands of advertisers across geographies; the ability to scale our business across verticals; an avoidance of the sales costs associated with a large direct to advertisers’ sales force; access to innovation; overall media budget market insights; attractive payment terms; and low risk on receivables.
Note 2 – Summary of Significant Accounting Policies
Basis of presentation
The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2016, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2016, which was filed with the SEC on February 16, 2017.
Use of estimates
The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, accrued sales reserve, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue Recognition
We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements we serve are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Recent accounting pronouncements
I n May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) 2014-09, “Revenue from Contracts with Customers,” which supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition” and requires entities to recognize revenue in a way that depicts the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14, which defers by one year the effective date of ASU 2014-09. Accordingly, this guidance is effective for interim and annual periods beginning after December 15, 2017 with early adoption permitted for interim and annual periods beginning after December 15, 2016. The Company plans to adopt this guidance on January 1, 2018. The Company has identified its population of contracts and has begun its assessment of performance
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obligations and calculation of transaction price for each contract. The Company is in the process of evaluating the quantitative and qualitative impact the adoption will have on its accounting policies and related disclosures.
In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). This standard will require all leases with durations greater than twelve months to be recognized on the balance sheet and is effective for interim and annual reporting periods beginning after December 15, 2018, although early adoption is permitted. Although we have not completed our assessment, we do not expect the adoption to change the recognition, measurement or presentation of lease expenses within the consolidated balance sheets, consolidated financial position or results of operations.
In January 2017, ASU No. 2017-04, Intangibles-Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment was issued by the FASB. The new guidance simplifies the accounting for goodwill impairments by eliminating Step 2 from the goodwill impairment test. The guidance requires, among other things, recognition of an impairment loss when the carrying value of a reporting unit exceeds its fair value. The loss recognized is limited to the total amount of goodwill allocated to that reporting unit. The guidance is effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. The Company does not expect the adoption of this guidance to have a material effect on its financial statements.
Note 3– Property and Equipment
The net carrying value of property and equipment was as follows as of:

| June 30, 2017 |  | December 31, 2016
Furniture and fixtures | $ | 284,780 |  |  | $ | 241,876 |
Equipment | 938,420 |  |  | 811,948 |
Software | 6,703,047 |  |  | 6,132,626 |
Leasehold improvements | 441,382 |  |  | 441,382 |
Subtotal | 8,367,629 |  |  | 7,627,832 |
Less: accumulated depreciation and amortization | (6,690,698 | ) |  | (6,012,609 | )
Total | $ | 1,676,931 |  |  | $ | 1,615,223 |

During the three and six months ended June 30, 2017 and depreciation expense was $343,075 and $671,129. During the three and six months ended June 30, 2016, depreciation expense was $327,200 and $633,468, respectively.
Note 4 – Other Intangible Assets and Goodwill
The following is a schedule of intangible assets as of June 30, 2017:
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| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (2,352,000 | ) |  | $ | 6,468,000 |  |  | $ | 220,500 |
Technology, NetSeer | 5 years |  | 3,600,000 |  |  | (300,000 | ) |  | 3,300,000 |  |  | 300,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (858,688 | ) |  | 751,312 |  |  | 80,502 |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (960,000 | ) |  | — |  |  | 32,000 |
Customer relationships, NetSeer | 20 years |  | 570,000 |  |  | (11,875 | ) |  | 558,125 |  |  | 11,875 |
Domain websites (2) | 5 years |  | 447,030 |  |  | (307,639 | ) |  | 139,391 |  |  | 39,694 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Brand, NetSeer | 1 year |  | 121,000 |  |  | (50,417 | ) |  | 70,583 |  |  | 50,417 |
Non-competition agreements, NetSeer | 1 year |  | 69,000 |  |  | (28,750 | ) |  | 40,250 |  |  | 28,750 |
Intangible assets classified as long-term |  |  | $ | 16,587,030 |  |  | $ | (4,869,369 | ) |  | $ | 11,717,661 |  |  | $ | 763,738 |
Goodwill, total | - |  | $ | 9,773,842 |  |  | $ | — |  |  | $ | 9,773,842 |  |  | $ | — |

(1) | The trade names related to our web properties have an indefinite life, and as such are not amortized.

(2) | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by $222,477.

Amortization expense over the next five years and thereafter is as follows:

2017 | $ | 797,234 |
2018 | 1,420,301 |
2019 | 1,404,468 |
2020 | 1,354,985 |
2021 | 1,350,504 |
Thereafter | 5,000,169 |
Total | $ | 11,327,661 |

Note 5 - Revolving credit line
The following table summarizes our revolving credit line balances as of:

|  | June 30, 2017 |  | June 30, 2016
Revolving credit line - 4.75 percent at June 30, 2017 (prime plus 0.5 percent), due September 29, 2018 - current portion |  | $ | 2,500,000 |  |  | $ | — |
Revolving credit line - long-term portion |  | 2,500,000 |  |  | — |
Total |  | $ | 5,000,000 |  |  | $ | — |

On March 1, 2012, we entered into a Business Financing Agreement with Bridge Bank, which is now owned by Western Alliance Bank. The agreement provided us with a revolving credit line of up to $10 million which we use to help satisfy our working capital needs. We have provided Western Alliance Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility. Available funds under the revolving credit line are 80% of eligible accounts receivable balances plus $1 million, up to a limit of $10 million. Eligible accounts receivable is generally defined as those from United States based customers that are not more than 90 days from the date of invoice. We had approximately $1.7 million available under the revolving credit line as of June 30, 2017.
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On March 27, 2017, the Company entered into the Eighth Business Financing Modification Agreement with Western Alliance Bank, the parent company of Bridge Bank, our original lender, that modified the existing Agreement. The modified terms require a monthly quick ratio of not less than .65 to 1.00 from February 1, 2017 through December 31, 2017; and a monthly quick ratio of not less than .75 to 1.00 on and after January 1, 2018; and quarterly consolidated Adjusted EBITDA shall not negatively deviate more than $300,000 from projections for the quarter ending March 31, 2017, by more than $400,000 for the quarters ending June 30, 2017, September 30, 2017, and December 31, 2017, or with respect to any quarter in 2018 and beyond, by more than 25% from projections. On July 31, 2017, the Company entered into the Ninth Business Financing Modification Agreement with Western Alliance Bank. The modified terms require a monthly quick ratio of not less than .60 to 1.00 from June 1, 2017 through December 31, 2017; and a monthly quick ratio of not less than.70 to 1.00 on and after January 1, 2018; and quarterly consolidated Adjusted EBITDA of not less than 25% of the projections provided to the bank for the quarter ending June 30, 2017 and each quarter thereafter; the advance rate increases to 85%; and the non-formula availability decreases to $500,000 immediately, to $250,000 after October 15, 2017 and to zero at December 31, 2017. In addition, the finance charge for outstanding advances increases by 25 basis points and by 75 basis points for outstanding advances on the non-formula availability until the Company reports two consecutive months of positive Adjusted EBITDA. The revolving line of credit is effective to September 2018. While we periodically utilize our line of credit for operating needs, as of June 30, 2017, the balance of the revolving line of credit was $5.0 million. We were in compliance with all bank covenants as of June 30, 2017.
Note 6 – Accrued Expenses and Other Current Liabilities
The accrued expenses and other current liabilities consist of the following as of:

| June 30, 2017 |  | December 31, 2016
Accrued marketing costs | $ | 1,718,829 |  |  | $ | 1,622,737 |
Accrued expenses and other | 543,662 |  |  | 289,435 |
Accrued payroll and commission liabilities | 482,035 |  |  | 250,000 |
Accrued sales allowance | 250,000 |  |  | 250,000 |
Contingent stock due for acquired domains, current portion | 147,029 |  |  | 222,477 |
Capital leases, current portion | 57,359 |  |  | 31,210 |
Deferred Arkansas grant, current portion | 8,979 |  |  | 13,468 |
Accrued taxes | 4,522 |  |  | 10,313 |
Total | $ | 3,212,415 |  |  | $ | 2,689,640 |

Note 7 – Other Long-Term Liabilities
Other long-term liabilities consist of the following as of:

| June 30, 2017 |  | December 31, 2016
Deferred rent | $ | 144,285 |  |  | $ | 163,165 |
Capital leases, less current portion | 35,791 |  |  | — |
Accrued taxes, less current portion | 13,763 |  |  | $ | 13,763 |
Contingent stock due for acquired domains, less current portion | — |  |  | 147,029 |
Deferred Arkansas grant, less current portion | — |  |  | 2,471 |
Total | $ | 193,839 |  |  | $ | 326,428 |

On May 8, 2015, we purchased two domain websites with a fair value of $715,874 (see Note 4). The purchase consideration was our common stock and is contingent upon the seller attaining specific performance targets over three years. On May 8, 2016, the seller achieved the specific performance target for the first year and as a result, we issued 166,667 shares of common stock. The accrued contingent liability and the related intangible asset, domain websites, were adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller
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would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the related intangible asset and contingent liability by $222,477.
Note 8 – Income Taxes
We have a deferred tax liability of $3,738,500 as of June 30, 2017, related to intangible assets acquired in March 2012.
We also have a net deferred tax asset of approximately $31,331,248. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of June 30, 2017.
Note 9 - Stock-Based Compensation
We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”) and 2017 Equity Compensation Plan ("2017 ECP"). Option and RSUs vesting periods are generally up to three years.
Compensation Expense
For the three and six months ended June 30, 2017, we recorded stock-based compensation expense for all equity incentive plans of $293,825 and $586,159, respectively. For the three and six months ended June 30, 2016, we recorded stock-based compensation expense for all equity incentive plans of $327,110 and $686,448. Total compensation cost not yet recognized at June 30, 2017 was $2,042,117 to be recognized over a weighted-average recognition period of 1.2 years.
Significant Grants and Cancellations
On July 27, 2015 and August 4, 2015, we granted certain employees service and performance RSUs totaling 965,500 shares with a weighted average fair value of $3.03 per share. The service RSUs vest annually over a three year period, commencing in July 2016, at the rate of 25% of the grant in year one and year two and the remaining 50% of the grant vesting on the third anniversary of the grant date. The awarding of the performance RSUs is contingent upon achieving certain revenue and profit targets and vest annually, one-third upon each anniversary of the grant date. On July 27, 2016, August 4, 2016, and August 5, 2016, the first measurement period targets were achieved and the number of shares issued totaled 297,690 with a weighted average fair value of $1.32.
On February 7, 2017, we granted certain former NetSeer employees service RSUs totaling 186,828 shares with a weighted average fair value of $1.65 per share which vest annually over a three year period.
On February 15, 2017, we granted an employee 20,520 RSUs with a weighted average fair value of $1.62 which fully vest on August 6, 2017.
On April 1, 2017, we granted members of our board of directors a total of 116,280 RSUs with a weighted average fair value of $1.29 a share which fully vest on March 31, 2018.
On June 19, 2017, we granted an employee service and performance RSUs totaling 125,000 RSUs with a weighted average fair value of $1.04 per share. The service RSUs vest annually over a three year period. The awarding of the performance RSUs is contingent upon achieving certain revenue and profit targets and vest annually over a three year period.
On June 19, 2017, we granted certain former NetSeer employees service and performance RSUs totaling 400,000 shares with a weighted average fair value of $1.04 per share. The service RSUs vest annually over a three year period. The awarding of the performance RSUs is contingent upon achieving certain revenue and profit targets and vest annually, one-third upon each anniversary of the grant date.
The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP"), the 2010 ECP and the 2017 ECP as of June 30, 2017:
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| Options Outstanding |  | RSUs Outstanding |  | Options and RSUs Exercised |  | Available Shares |  | Total
2017 ECP | — |  |  | 125,000 |  |  | — |  |  | 1,875,000 |  |  | 2,000,000 |
2010 ECP | 250,498 |  |  | 1,377,685 |  |  | 2,466,068 |  |  | 41,694 |  |  | 4,135,945 |
2005 LTIP (*) | 13,748 |  |  | — |  |  | 950,085 |  |  | — |  |  | 963,833 |
Total | 264,246 |  |  | 1,502,685 |  |  | 3,416,153 |  |  | 1,916,694 |  |  | 7,099,778 |

(*) Expired June 2015
Note 10 – Discontinued Operations
Certain of our subsidiaries previously operated in the European Union ("EU"). Though our operations ceased in 2009, statutory requirements required a continued presence in the EU for varying terms until November 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations.
In the third quarter of 2016, our petition with the UK (United Kingdom) Companies House to strike off and dissolve our remaining subsidiary in the EU was approved. As a result, for the six months ended June 30, 2017, we recorded a net loss of $1,109 due to a charge from a service provider. For the three and six months end June 30, 2016, respectively, we recorded a net loss of $1,757 and net income of $353, which were due to adjustments of certain accrued liabilities.
Note 11 - Earnings per Share
During the three and six month periods ended June 30, 2017 and June 30, 2016, we generated a net loss from continuing operations and as a result, all of our shares are anti-dilutive.
Note 12 - Leases
We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent expense from continuing operations was $129,717 and $237,016 for the three and six months ended June 30, 2017 and $44,357 and $93,387 for the three and six months ended June 30, 2016, respectively.
Minimum future lease payments under non-cancelable operating leases as of June 30, 2017 are:

2017 | $ | 198,568 |
2018 | 402,593 |
2019 | 410,115 |
2020 | 372,926 |
2021 | 239,090 |
2022 | 162,706 |
Total | $ | 1,785,998 |

As part of the NetSeer asset acquisition, Inuvo assumed the office space lease that served as NetSeer's headquarters in Sunnyvale, CA. The lease is for 15,717 square feet and will cost approximately $95,000 for the remaining term of the lease which will expire in July 2017. In June 2017, we entered into an agreement to lease 4,801 square feet of office space commencing on July 17, 2017. The lease has a term of five years and will cost approximately $216,000 during its first year. After the first year the lease payment will increase by 3% per annum.
Note 13 - NetSeer Acquisition
On February 6, 2017, we entered into an Asset Purchase Agreement to acquire the assets of NetSeer, Inc. Under the terms of the agreement, we acquired substantially all of the assets of NetSeer, and assumed certain liabilities and personnel obligations, in exchange for 3,529,000 shares of our common stock. Of this amount, 529,350 shares were deposited into escrow with our counsel under the terms of an escrow agreement pending possible post-closing adjustments in the purchase price related to
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working capital and audited financial statement adjustments, as well as in connection with possible indemnification claims post-closing. The operating results of this acquisition have been included in the consolidated statements of operations since the acquisition date. As a result of the business acquisition, the Company recognized goodwill in the amount of $4,013,034. The factors contributing to the recognition of the amount of goodwill are based on strategic benefits that are expected to be realized from acquiring NetSeer's assembled workforce in addition to other synergies gained from integrating NetSeer's operations into the Company’s consolidated structure. The Company incurred approximately $350,000 in acquisition related costs, which are recorded in selling, general and administrative expenses in the accompanying consolidated statements of operations.

Total consideration paid in common stock (with marketability discount applied) | $ | 4,459,244 |
Fair value of assets acquired: |  |
Accounts receivable, net | (2,292,485 | )
Prepaid expenses and other current assets | (236,163 | )
Property and equipment, net | (119,101 | )
Goodwill | (4,013,034 | )
Intangible assets | (4,360,000 | )
Fair value of liabilities assumed: |  |
Accounts payable | $ | 3,579,787 |
Accrued expenses and other current liabilities | 1,152,789 |
Other long-term liabilities | 49,149 |
Debt | 2,015,577 |
Cash received in acquisition | $ | 235,763 |

In accordance with ASC guidance related to business combinations, net consideration was first allocated to the fair value of assets acquired, including specifically identifiable intangible assets and liabilities assumed, with the excess being recorded as goodwill. Goodwill related to this acquisition is not deductible for tax purposes and is not amortized, but instead is subject to periodic impairment tests.
The purchase includes the assumption of gross customer accounts receivable totaling $2,292,485. The Company estimates that most of these receivables will be collected. Therefore, the receivables are recorded at the estimated fair value, which equals the gross contractual amount. Specifically identifiable intangible assets consist of $4,360,000 and are amortized on a straight-line basis over the estimated useful life. Additionally, NetSeer revenue totaling approximately $5.2 million since the acquisition date is included in the consolidated statements of operations.
Note 14 - Segments
In accordance with ASC 280 - Segment reporting, segment information reported is built on the basis of internal management data used for performance analysis of businesses and for the allocation of resources. Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance. The Company’s chief operating decision maker, its chief executive officer, reviews financial information presented on a consolidated basis and no expense or operating income is evaluated at a segment level. Given the consolidated level of review by the Company’s chief executive officer, the Company operates as one reportable segment. Most net revenue is earned in the United States and all long-lived assets are located in the United States.
Note 15 - Related Party Transactions
For the three and six months ended June 30, 2017, the Company received a total of $29,156 and $64,142, respectively, and for the three and six months ended June 30, 2016, $25,156 and $50,312, respectively, from First Orion Corp., which is partially owned by two directors and shareholders of Inuvo, for providing IT services.
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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Company Overview
We develop technology that connects advertisers with consumers through interactions with Inuvo ad-units on websites and apps across devices. The Inuvo MarketPlace provides the means to interact with tens of thousands of advertisers (Demand) and tens of thousands of online publishers (Supply). We interact with Demand/Supply constituents directly and indirectly. We serve ads within content, video and images. We target ads to consumers using our proprietary ConceptGraph machine learning technology that includes a database of 800 million machine profiles. We earn revenue when consumers view and click on our ads. We touch 90% of all US households weekly. Our business scales as we add Demand and Supply relationships with many barriers to entry including the ability to process hundreds of thousands of transactions per second.
Intellectual property is protected by eleven issued and eight pending patents. We count among our many contractual relationships, three clients who collectively manage over 50% of all US digital advertising budgets. Included within our Supply portfolio is a collection of owned websites such as alot.com and earnspendlive.com where we create content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test ad-tech, while also delivering high quality consumers to advertisers through interaction with proprietary content in the form of images, videos, slideshows and the written word.
In February 2017, we acquired the assets of NetSeer which allowed us to advance our technology strategy while increasing both the number of advertisers and publishers within the Inuvo MarketPlace. We exchanged 3,529,000 shares of Inuvo common stock and assumed approximately $6.8 million of specified liabilities to acquire the assets. Of this amount, 529,350 shares were deposited into escrow with our counsel under the terms of an escrow agreement pending possible post-closing adjustments in the purchase price related to working capital and audited financial statement adjustments, as well as in connection with possible indemnification claims post-closing (See Note 13 to the unaudited consolidated financial statements appearing elsewhere in this report).
We are focused on growth and expect to generate a positive cash flow for the long term. We expect to continue to make strategic investments principally in these areas; marketing technology that helps drive traffic to our owned websites; ad-units that perform better for publishers; demand technology that optimizes advertiser choices; supply technology that optimizes publisher yield; and audience targeting technology that improves the alignment of advertising with consumer and yield.
Through December 31, 2016, we reported our business as two segments. Both business segments recognize revenue identically. Virtually all the revenue generated within digital publishing comes from our advertising technology. Operationally, these websites are no different from any other website we serve ads to and in this regard, have always been managed internally as an additional source of supply for our ad serving technology. As a result, starting in the first quarter of 2017, we began reporting as a single segment. We believe this will bring more clarity to shareholders.
Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our unaudited consolidated financial statements appearing earlier in this report.
Results of Operations

| For the Three Months Ended June 30, |  | For the Six Months Ended June 30,
| 2017 |  | 2016 |  | Change |  | % Change |  | 2017 |  | 2016 |  | Change |  | % Change
Net Revenue | $ | 18,271,181 |  |  | $ | 15,648,912 |  |  | $ | 2,622,269 |  |  | 16.8 | % |  | $ | 35,487,043 |  |  | $ | 34,379,361 |  |  | $ | 1,107,682 |  |  | 3.2 | %
Cost of Revenue | 7,620,743 |  |  | 3,971,086 |  |  | 3,649,657 |  |  | 91.9 | % |  | 15,512,466 |  |  | 8,256,356 |  |  | 7,256,110 |  |  | 87.9 | %
Gross Profit | $ | 10,650,438 |  |  | $ | 11,677,826 |  |  | (1,027,388 | ) |  | (8.8 | %) |  | $ | 19,974,577 |  |  | $ | 26,123,005 |  |  | $ | (6,148,428 | ) |  | (23.5 | )%

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Net Revenue
Net revenue for the second quarter 2017 was $2.6 million higher than the same quarter last year and $1.1 million higher for the first half of the year compared to 2016. The revenue increases are attributable to $3.3 million and $5.2 million of additional revenue from direct media sales and image based advertising from a business we acquired in February 2017, for the second quarter and first half of 2017, respectively, partially offset by lower revenue in both periods from owned and operated supply side properties like alot.com,
Cost of Revenue
Cost of revenue is primarily generated by payments to website publishers, application owners and ad-exchanges that host advertisements we serve. The increase in the cost of revenue in the second quarter 2017 and the first half of 2017 compared to the same periods in 2016 is due in large part to both higher revenue in the 2017 periods and a change in revenue mix with lower revenue in the 2017 periods generated from owned and operated websites which has virtually no cost of revenue. This trend is expected to continue for the remainder of the fiscal year.
Operating Expenses

| For the Three Months Ended June 30, |  | For the Six Months Ended June 30,
| 2017 |  | 2016 |  | Change |  | % Change |  | 2017 |  | 2016 |  | Change |  | % Change
Marketing costs | $ | 7,493,273 |  |  | $ | 9,408,411 |  |  | $ | (1,915,138 | ) |  | (20.4 | %) |  | $ | 13,960,584 |  |  | $ | 20,474,077 |  |  | $ | (6,513,493 | ) |  | (31.8 | )%
Compensation | 2,301,696 |  |  | 1,577,950 |  |  | 723,746 |  |  | 45.9 | % |  | 4,689,407 |  |  | 3,322,718 |  |  | $ | 1,366,689 |  |  | 41.1 | %
Selling, general and administrative | 2,165,180 |  |  | 1,298,310 |  |  | 866,870 |  |  | 66.8 | % |  | 4,283,298 |  |  | 2,530,048 |  |  | $ | 1,753,250 |  |  | 69.3 | %
Operating expenses | $ | 11,960,149 |  |  | $ | 12,284,671 |  |  | $ | (324,522 | ) |  | (2.6 | %) |  | $ | 22,933,289 |  |  | $ | 26,326,843 |  |  | $ | (3,393,554 | ) |  | (12.9 | )%

Overall, our operating expenses for the three and six months ended June 30, 2017, decreased compared to the same periods in 2016.
Marketing costs include those expenses required to attract traffic to our websites. The decrease in marketing costs in the three and six months ended June 30, 2017 compared to the same periods in the prior year was due to a reduction in costs associated with driving traffic to owned and operated properties in favor of an increased focus on either direct or indirect supply side traffic relationships with publishers.
Compensation expense increased $723,746 and $1,366,689 for the three and six month periods ended June 30, 2017, respectively, as compared to the same periods in 2016, due primarily to an increase in the number of employees. Our total employment, both full-time and part-time, was 92 at June 30, 2017 compared to 72 at the same time last year. The increase is primarily due to the addition of 21 employees who joined from the NetSeer acquisition in February. We expect compensation expense to increase, though moderately, in the coming quarters as we hire additional developers and sales personnel to support the anticipated growth.
Selling, general and administrative expenses increased approximately $867,000 and $1.8 million for the three and six month periods ended June 30, 2017, respectively, as compared to the same periods in 2016. The first half year increase was primarily due to $264,000 of transaction costs related to the NetSeer asset acquisition as well as to increases primarily associated with the acquisition including $599,000 higher IT costs, $333,000 higher depreciation and amortization expense, $159,000 higher travel and entertainment expense, $164,000 doubtful account reserve, and $156,000 higher facilities expense. These expenses are expected to decrease in future quarters as we continue to integrate the NetSeer operations.
Interest expense, net
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Interest expense, net, which represents interest expense on the bank credit facility, increased in the periods of 2017 compared to the same periods in 2016 because of a higher average outstanding loan balance and higher interest rates this year compared to last year.
Income from discontinued operations
In the third quarter of 2016, our petition with the UK (United Kingdom) Companies House to strike off and dissolve our remaining subsidiary in the EU was approved. As a result, for the six months ended June 30, 2017, we recorded a net loss of $1,109 due to a charge from a service provider. For the three and six months end June 30, 2016, respectively, we recorded a net loss of $1,757 and net income of $353, which were due to adjustments of certain accrued liabilities.
Liquidity and Capital Resources
On March 27, 2017, we amended our Business Financing Agreement with Western Alliance Bank, the parent company of Bridge Bank, our original lender (see Note 5). The amendment provided for the collateral of the assets acquired from NetSeer and modified a number of financial covenants. On July 31, 2017, we entered into the Ninth Business Financing Modification Agreement with Western Alliance Bank. The amendment changed certain financial ratios, definitions, the advance rate, the finance charge and the non-formula availability. As of June 30, 2017, the outstanding balance of the revolving line of credit was $5.0 million and had approximately $1.7 million in additional availability. The $5 million draw-down of the revolving line of credit was necessary to pay off the acquired NetSeer debt of approximately $2 million and to fund working capital needs of the acquired business.
In May 2015, we acquired websites from a publisher that had previously been a client on our ValidClick network. The purchase was structured as an earn-out payable in up to 500,000 shares of our common stock over a three year period dependent upon achieving certain minimum levels of volume. The fair value of the transaction was determined to be $715,874. The transaction was recorded as an intangible asset on our balance sheet offset by a contingent liability of the same amount. On May 8, 2016, the seller achieved the specific performance target for the first year and as a result, we issued 166,667 shares of our common stock. The accrued contingent liability and the related intangible asset, domain websites were adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the related intangible asset and contingent liability by $222,477.
Cash Flows - Operating
Net cash used in operating activities was $2,838,986 during the six months ended June 30, 2017. We reported a net loss of $3,075,425, which included non-cash expenses; depreciation and amortization expense of $1,434,867 and stock-based compensation expense of $586,159. The change in operating assets and liabilities during the six months ended June 30, 2017 was a net use of cash of $1,939,496 primarily due to a change in the accounts payable balance of $3,428,398 partially offset by a change in the accounts receivable balance of $2,059,830 largely due to the working capital needs of the NetSeer business. Our terms are such that we generally collect receivables prior to paying trade payables, however with the NetSeer acquisition, we have a higher percentage of media sales that typically have terms equal to or greater than the related payables. We expect to grow the media sales business and therefore, expect to have a greater need for working capital funding. We believe the current revolving line of credit facility is adequate to fund working capital needs for the next twelve months.
During the comparable period in 2016, cash provided by operating activities was $450,903 from a net loss of $200,554, which included several non-cash expenses; depreciation and amortization of $1,102,056, stock-based compensation of $686,448.
Cash Flows - Investing
Net cash used in investing activities was $384,935 and $695,484 for the six months ended June 30, 2017 and 2016, respectively. Cash used in investing activities during both periods primarily consisted of capitalized internal development costs.
Cash Flows - Financing
Net cash provided by financing activities was $2,957,828 during 2017 which largely consisted of proceeds from the revolving credit facility used to pay off the debt acquired in the NetSeer acquisition.
In 2016, net cash used in financing activities was $37,830.
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Off Balance Sheet Arrangements
As of June 30, 2017, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Not applicable to a smaller reporting company.
ITEM 4. CONTROLS AND PROCEDURES.
Evaluation of Disclosure Controls and Procedures
We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of June 30, 2017, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting during the period ended June 30, 2017 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
PART II
ITEM 1. LEGAL PROCEEDINGS.
None.
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ITEM 1A. RISK FACTORS.
We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission on February 16, 2017 subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K.
We rely on two customers for a significant portion of our revenues. We are reliant upon Yahoo! and Google for most of our revenue. During the second quarter of 2017, Yahoo! accounted for 69.1% and Google accounted for 10.8% of our revenues and during the same period 2016 they accounted for 65.3% and 33.3%, respectively. For the six month period ended June 30, 2017, Yahoo! accounted for 72.2% and Google accounted for 11.8% and during the same period 2016 they account for 62.3% and 35.6%, respectively. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including the amount they charge for advertisements, the depth of advertisements available from them, and their ability to display relevant ads in response to end-user queries.
We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not approve our new websites and applications, or if we violate their guidelines or they change their guidelines. In addition, if any of these preceding circumstances were to occur, we may not be able to find a suitable alternate paid search results provider or otherwise replace the lost revenues. The loss of either of these customers or a material change in the revenue or gross profit they generate would have a material adverse impact on our business, results of operations and financial condition in future periods.
Failure to comply with the covenants and restrictions in our credit facility could impact our ability to access capital as needed. We have a credit facility with Western Alliance Bank, the parent company of Bridge Bank, N.A. our original lender, under which we had $5.0 million in debt outstanding and $1.7 million of available credit as of June 30, 2017. The credit facility contains a number of covenants that requires us and certain of our subsidiaries to, among other things:

• | pay fees to the lender associated with the credit facility;

• | meet prescribed financial covenants;

• | maintain our corporate existence in good standing;

• | grant the lender a security interest in our assets;

• | provide financial information to the lender; and

• | refrain from any transfer of any of our business or property, subject to customary exceptions.

We have historically had difficulties meeting the financial covenants set forth in our credit agreement. Our lender has given us waivers in the past and reset our financial covenants several times. In the event of a breach of our covenants we cannot provide any assurance that our lender would provide a waiver or reset our covenants. A breach in our covenants could result in a default under the credit facility, and in such event Bridge Bank could elect to declare all borrowings outstanding, if any, to be due and payable. If this occurs and we have outstanding obligations and are not able to repay, Bridge Bank could require us to apply all of our available cash to repay the debt amounts and could then proceed against the underlying collateral. Should this occur, we cannot assure you that our assets would be sufficient to repay our debt in full, we would be able to borrow sufficient funds to refinance the debt, or that we would be able to obtain a waiver to cure any such default. In such an event, our ability to conduct our business as it is currently conducted would be in jeopardy.
The failure to integrate successfully the businesses of NetSeer in the expected timeframe could adversely affect our future results following the completion of the acquisition. The success of the acquisition of NetSeer will depend, in large part, on the ability of the combined company following the completion of the acquisition to realize the anticipated benefits from combining the businesses. The failure to integrate successfully and to manage successfully the challenges presented by the integration process may result in our failure to achieve some or all of the anticipated benefits of the acquisition. Additionally, if the acquired business is unable to achieve its expected results, there is risk of an impairment of the assets acquired, which in turn could have an adverse effect on our results of operations. Potential difficulties that may be encountered in the integration process include the following:

• | using the combined company’s cash and other assets efficiently to develop the business of the combined company;

• | appropriately managing the liabilities of the combined company;

• | potential unknown or currently unquantifiable liabilities associated with the merger and the operations of the combined company; and

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• | performance shortfalls at one or both of the companies as a result of the diversion of management’s attention caused by completing the acquisition and integrating the companies’ operations.

There are no assurances that all of the expected benefits of the acquisition of NetSeer will be realized.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
None
ITEM 3. DEFAULTS UPON SENIOR SECURITIES.
None.
ITEM 4. MINE SAFETY AND DISCLOSURES.
Not applicable.
ITEM 5. OTHER INFORMATION.
In June 2017, we entered into an agreement to lease 4,801 square feet of office space in The Almaden in San Jose, California from KBSIII Almaden Financial Plaza, LLC. The lease commended July 17, 2017, has a term of five years and will cost approximately $216,000 during its first year. After the first year the lease payment will increase by 3% per annum.
On July 31, 2017, we entered into the Ninth Business Financing Modification Agreement with Western Alliance Bank. The amendment changed certain financial ratios, definitions, the advance rate, the finance charge and the non-formula availability.
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ITEM 6. EXHIBITS.

Exhibit No. |  | Description of Exhibit
10.27 |  | Google Services Agreement effective March 1, 2017 by and between Vertro, Inc. and Google Inc. (incorporated by reference to Exhibit 10.27 to the Current Report on Form 8-K/A filed June 7, 2017)***
10.28 |  | Lease Agreement, dated June 5, 2017, with KBSIII ALMADEN FINANCIAL PLAZA, LLC.*
10.29 |  | Ninth Business Financing Modification Agreement, dated August 7, 2017, with Bridge Bank N.A.*
31.1 |  | Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer *
31.2 |  | Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer *
32.1 |  | Section 1350 certification of Chief Executive Officer *
32.2 |  | Section 1350 certification of Chief Financial Officer *
101.INS |  | XBRL Instance Document *
101.SCH |  | XBRL Taxonomy Extension Schema Document *
1010.CAL |  | XBRL Taxonomy Extension Calculation Linkbase Document *
101.DEF |  | XBRL Taxonomy Extension Definition Linkbase Document *
101.LAB |  | XBRL Taxonomy Extension Label Linkbase Document *
101.PRE |  | XBRL Taxonomy Extension Presentation Linkbase Document *

* filed herewith
*** Portions of this exhibit have been omitted pursuant to a request for confidential treatment filed with the Commission under Rule 24b-2. The omitted material has been filed separately with the Commission. The location of the omitted confidential information is indicated in the exhibit with asterisks (***).
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

| Inuvo, Inc. |
August 8, 2017 | By: | /s/ Richard K. Howe |
|  | Richard K. Howe, |
|  | Chief Executive Officer, principal executive officer |
August 8, 2017 | By: | /s/ Wallace D. Ruiz |
|  | Wallace D. Ruiz, |
|  | Chief Financial Officer, principal financial and accounting officer |

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