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Other Intangible Assets and Goodwill (Tables) | 6 Months Ended
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Jun. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets as of June 30, 2017:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (2,352,000 | ) |  | $ | 6,468,000 |  |  | $ | 220,500 |
Technology, NetSeer | 5 years |  | 3,600,000 |  |  | (300,000 | ) |  | 3,300,000 |  |  | 300,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (858,688 | ) |  | 751,312 |  |  | 80,502 |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (960,000 | ) |  | — |  |  | 32,000 |
Customer relationships, NetSeer | 20 years |  | 570,000 |  |  | (11,875 | ) |  | 558,125 |  |  | 11,875 |
Domain websites (2) | 5 years |  | 447,030 |  |  | (307,639 | ) |  | 139,391 |  |  | 39,694 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Brand, NetSeer | 1 year |  | 121,000 |  |  | (50,417 | ) |  | 70,583 |  |  | 50,417 |
Non-competition agreements, NetSeer | 1 year |  | 69,000 |  |  | (28,750 | ) |  | 40,250 |  |  | 28,750 |
Intangible assets classified as long-term |  |  | $ | 16,587,030 |  |  | $ | (4,869,369 | ) |  | $ | 11,717,661 |  |  | $ | 763,738 |
Goodwill, total | - |  | $ | 9,773,842 |  |  | $ | — |  |  | $ | 9,773,842 |  |  | $ | — |
(1) | The trade names related to our web properties have an indefinite life, and as such are not amortized.
(2) | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by $222,477.
Schedule of Amortization Expense | Amortization expense over the next five years and thereafter is as follows:
2017 | $ | 797,234 |
2018 | 1,420,301 |
2019 | 1,404,468 |
2020 | 1,354,985 |
2021 | 1,350,504 |
Thereafter | 5,000,169 |
Total | $ | 11,327,661 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16265-109275 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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