XML 56 R40.htm IDEA: XBRL DOCUMENT
v3.7.0.1

Stock-Based Compensation - Narrative (Details) - USD ($) |  |  |  |  |  |  | 3 Months Ended | 6 Months Ended
--- | --- | --- | --- | --- | --- | --- | --- | ---
Jun. 19, 2017 | Apr. 01, 2017 | Feb. 15, 2017 | Feb. 07, 2017 | Aug. 05, 2016 | Aug. 04, 2015 | Jun. 30, 2017 | Jun. 30, 2016 | Jun. 30, 2017 | Jun. 30, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Option and restricted stock unit vesting period (up to) |  |  |  |  |  |  |  |  | 3 years |
Stock based compensation |  |  |  |  |  |  | $ 293,825 | $ 327,110 | $ 586,159 | $ 686,448
Compensation cost related to non vested awards not yet recognized |  |  |  |  |  |  | $ 2,042,117 |  | $ 2,042,117 |
Average remaining expense recognition period |  |  |  |  |  |  |  |  | 1 year 2 months |
Restricted Stock Units (RSUs) and Performance Restricted Stock Units (RSUs) |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Option and restricted stock unit vesting period (up to) | 3 years |  |  |  |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) | 125,000 |  |  |  |  |  |  |  |  |
Grants in period, weighted average grant date fair value (in usd per share) | $ 1.04 |  |  |  |  |  |  |  |  |
Restricted Stock Units (RSUs) and Performance Restricted Stock Units (RSUs) | Employees |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Option and restricted stock unit vesting period (up to) | 3 years |  |  |  |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) | 400,000 |  |  |  |  | 965,500 |  |  |  |
Grants in period, weighted average grant date fair value (in usd per share) | $ 1.04 |  |  |  |  | $ 3.03 |  |  |  |
Award vesting rights, percentage | 33.33% |  |  |  |  |  |  |  |  |
Issued in period (in shares) |  |  |  |  | 297,690 |  |  |  |  |
Issued in period, weighted average grant date fair value (in usd per share) |  |  |  |  | $ 1.32 |  |  |  |  |
Restricted Stock Units- Service Based | Employees |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Option and restricted stock unit vesting period (up to) |  |  |  |  |  | 3 years |  |  |  |
Restricted Stock Units- Service Based | Employees | Vesting percentage, Year 1 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 25.00% |  |  |  |
Restricted Stock Units- Service Based | Employees | Vesting percentage, Year 2 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 25.00% |  |  |  |
Restricted Stock Units- Service Based | Employees | Vesting percentage, Year 3 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 50.00% |  |  |  |
Restricted Stock Units- Performance Based | Employees | Vesting percentage, Year 1 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 33.33% |  |  |  |
Restricted Stock Units- Performance Based | Employees | Vesting percentage, Year 2 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 33.33% |  |  |  |
Restricted Stock Units- Performance Based | Employees | Vesting percentage, Year 3 |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Award vesting rights, percentage |  |  |  |  |  | 33.33% |  |  |  |
Restricted Stock Units | Employees |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Option and restricted stock unit vesting period (up to) |  |  |  | 3 years |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  |  | 20,520 | 186,828 |  |  |  |  |  |
Grants in period, weighted average grant date fair value (in usd per share) |  |  | $ 1.62 | $ 1.65 |  |  |  |  |  |
Restricted Stock Units | Board of Directors |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Equity instruments other than options, grants in period (in shares) |  | 116,280 |  |  |  |  |  |  |  |
Grants in period, weighted average grant date fair value (in usd per share) |  | $ 1.29 |  |  |  |  |  |  |  |

X
- Definition Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Issued, Weighted Average Grant Date Fair Value + References No definition available. + Details
Name: | inuv_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsIssuedWeightedAverageGrantDateFairValue
Namespace Prefix: | inuv_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | duration

X
- Definition Unrecognized cost of unvested share-based compensation awards. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1
Namespace Prefix: | us-gaap_
Data Type: | xbrli:durationItemType
Balance Type: | na
Period Type: | duration

X
- Definition The aggregate amount of noncash, equity-based employee remuneration. This may include the value of stock or unit options, amortization of restricted stock or units, and adjustment for officers' compensation. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=98514028&loc=d3e3602-108585 + Details
Name: | us-gaap_ShareBasedCompensation
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Period which an employee's right to exercise an award is no longer contingent on satisfaction of either a service condition, market condition or a performance condition, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1
Namespace Prefix: | us-gaap_
Data Type: | xbrli:durationItemType
Balance Type: | na
Period Type: | duration

X
- Definition The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | duration

X
- Definition The weighted average fair value at grant date for nonvested equity-based awards issued during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
Namespace Prefix: | us-gaap_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | duration

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Number of share instruments newly issued under a share-based compensation plan. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedInPeriod
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | duration

X
- Definition Percentage of vesting of share-based compensation awards. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
Name: | us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_AwardTypeAxis=inuv_RestrictedStockUnitsRSUsandPerformanceRestrictedStockUnitsRSUsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_TitleOfIndividualAxis=inuv_EmployeeMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_AwardTypeAxis=inuv_RestrictedStockUnitsServiceBasedMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_VestingAxis=us-gaap_ShareBasedCompensationAwardTrancheOneMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_VestingAxis=us-gaap_ShareBasedCompensationAwardTrancheTwoMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_VestingAxis=us-gaap_ShareBasedCompensationAwardTrancheThreeMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_AwardTypeAxis=inuv_RestrictedStockUnitsPerformanceBasedMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_AwardTypeAxis=us-gaap_RestrictedStockUnitsRSUMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_TitleOfIndividualAxis=inuv_BoardofDirectorsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |