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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) | 1 Months Ended | 6 Months Ended |  |
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Mar. 31, 2017 USD ($) | May 31, 2016 USD ($) | Jun. 30, 2017 USD ($) | Dec. 31, 2016 USD ($) | May 08, 2015 USD ($) website
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Net Carrying Value |  |  |  | $ 11,327,661 |  |  |
Year-to-date Amortization |  |  |  | 763,738 |  |  |
Intangible assets classified as long-term |  |  |  |  |  |  |
Carrying Value |  |  |  | 16,587,030 |  |  |
Accumulated Amortization and Impairment |  |  |  | (4,869,369) |  |  |
Net Carrying Value |  |  |  | 11,717,661 |  | $ 8,343,876 |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |  |  |  |
Carrying Value |  |  |  | 9,773,842 |  |  |
Net Carrying Value |  |  |  | 9,773,842 |  | $ 5,760,808 |
Trade names, web properties |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Carrying value, indefinite-lived | [1] |  |  | 390,000 |  |  |
Net carrying value, indefinite-lived | [1] |  |  | $ 390,000 |  |  |
Customer list, Google |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 20 years |  |  |
Carrying Value |  |  |  | $ 8,820,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (2,352,000) |  |  |
Net Carrying Value |  |  |  | 6,468,000 |  |  |
Year-to-date Amortization |  |  |  | $ 220,500 |  |  |
Technology, NetSeer |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 5 years |  |  |
Carrying Value |  |  |  | $ 3,600,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (300,000) |  |  |
Net Carrying Value |  |  |  | 3,300,000 |  |  |
Year-to-date Amortization |  |  |  | $ 300,000 |  |  |
Customer list, all other |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 10 years |  |  |
Carrying Value |  |  |  | $ 1,610,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (858,688) |  |  |
Net Carrying Value |  |  |  | 751,312 |  |  |
Year-to-date Amortization |  |  |  | $ 80,502 |  |  |
Trade names, ALOT |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 5 years |  |  |
Carrying Value |  |  |  | $ 960,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (960,000) |  |  |
Net Carrying Value |  |  |  | 0 |  |  |
Year-to-date Amortization |  |  |  | $ 32,000 |  |  |
Customer relationships, NetSeer |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 20 years |  |  |
Carrying Value |  |  |  | $ 570,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (11,875) |  |  |
Net Carrying Value |  |  |  | 558,125 |  |  |
Year-to-date Amortization |  |  |  | $ 11,875 |  |  |
Domain websites |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term | [2] |  |  | 5 years |  |  |
Carrying Value |  |  |  | $ 447,030 | [2] |  | $ 715,874
Accumulated Amortization and Impairment | [2] |  |  | (307,639) |  |  |
Net Carrying Value | [2] |  |  | 139,391 |  |  |
Year-to-date Amortization | [2] |  |  | $ 39,694 |  |  |
Goodwill, Impaired, Accumulated Impairment Loss |  |  |  |  |  |  |
Number of finite-lived intangible assets purchased | website |  |  |  |  |  |  | 2
Impairment of finite-lived intangible assets |  | $ 222,477 | $ 46,000 |  |  |  |
Brand, NetSeer |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 1 year |  |  |
Carrying Value |  |  |  | $ 121,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (50,417) |  |  |
Net Carrying Value |  |  |  | 70,583 |  |  |
Year-to-date Amortization |  |  |  | $ 50,417 |  |  |
Non-competition agreements, NetSeer |  |  |  |  |  |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |  |  |  |  |  |
Term |  |  |  | 1 year |  |  |
Carrying Value |  |  |  | $ 69,000 |  |  |
Accumulated Amortization and Impairment |  |  |  | (28,750) |  |  |
Net Carrying Value |  |  |  | 40,250 |  |  |
Year-to-date Amortization |  |  |  | $ 28,750 |  |  |
[1] | The trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] | On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by $222,477.

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