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Intangible Assets and Goodwill (Tables) | 12 Months Ended
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Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2017:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2017 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (2,572,500 | ) |  | $ | 6,247,500 |  |  | $ | 441,000 |
Technology, NetSeer | 5 years |  | 3,600,000 |  |  | (660,000 | ) |  | 2,940,000 |  |  | 660,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (939,190 | ) |  | 670,810 |  |  | 161,004 |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (960,000 | ) |  | — |  |  | 32,000 |
Customer relationships, NetSeer | 20 years |  | 570,000 |  |  | (26,125 | ) |  | 543,875 |  |  | 26,125 |
Domain websites (2) | 5 years |  | 300,001 |  |  | (300,001 | ) |  | — |  |  | 32,056 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Brand, NetSeer | 1 year |  | 121,000 |  |  | (110,917 | ) |  | 10,083 |  |  | 110,917 |
Non-competition agreements, NetSeer | 1 year |  | 69,000 |  |  | (63,250 | ) |  | 5,750 |  |  | 63,250 |
Intangible assets classified as long-term |  |  | $ | 16,440,001 |  |  | $ | (5,631,983 | ) |  | $ | 10,808,018 |  |  | $ | 1,526,352 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2016:
| Term |  | Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | 2016 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (2,131,500 | ) |  | $ | 6,688,500 |  |  | $ | 441,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (778,186 | ) |  | 831,814 |  |  | 161,004 |
Exclusivity agreement | 1 year |  | 120,000 |  |  | (120,000 | ) |  | — |  |  | — |
Trade names, ALOT | 5 years |  | 960,000 |  |  | (928,000 | ) |  | 32,000 |  |  | 192,000 |
Domain websites (2) | 5 years |  | 669,507 |  |  | (267,945 | ) |  | 401,562 |  |  | 136,704 |
Tradenames, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 12,569,507 |  |  | $ | (4,225,631 | ) |  | $ | 8,343,876 |  |  | $ | 930,708 |
Goodwill, total |  |  | $ | 5,760,808 |  |  | $ | — |  |  | $ | 5,760,808 |  |  | $ | — |
___________
(1) | The trade names related to our web properties have an indefinite life, and as such are not amortized.
(2) | In May 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). In May 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In 2017, we determined that the seller would not meet the specific performance target for the second and third years and therefore, we adjusted the carrying value of the intangible asset and associated contingent liability by $369,506.
Schedule of Amortization Expense | Our amortization expense over the next five years and thereafter is as follows:
2018 | $ | 1,366,337 |
2019 | 1,350,504 |
2020 | 1,350,504 |
2021 | 1,350,504 |
2022 | 496,294 |
Thereafter | 4,503,875 |
Total | $ | 10,418,018 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16265-109275 + Details
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