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Organization and Business (Details) $ / shares in Units, machine_profile in Millions | 1 Months Ended | 12 Months Ended |  |  |  |
--- | --- | --- | --- | --- | --- | ---
Sep. 30, 2017 USD ($) $ / shares shares | Dec. 31, 2017 USD ($) machine_profile patent client | Mar. 27, 2017 USD ($) | Dec. 31, 2016 USD ($) | Dec. 09, 2016 USD ($) | Mar. 01, 2012 USD ($)
Organization, Consolidation and Presentation of Financial Statements [Abstract] |  |  |  |  |  |
Number of machine profiles in database | machine_profile |  | 500 |  |  |  |
Number of machine profiles updated weekly | machine_profile |  | 100 |  |  |  |
Number of issued patents | patent |  | 15 |  |  |  |
Number of pending patents | patent |  | 8 |  |  |  |
Number of clients who collectively manage US digital advertising budgets | client |  | 3 |  |  |  |
Percentage of all US digital advertising budgets managed |  | 50.00% |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Long-term debt balance |  | $ 4,900,000 |  | $ 0 |  |
Common stock repurchased (in shares) | shares | 45,900 |  |  |  |  |
Average price per share (in dollars per share) | $ / shares | $ 0.98 |  |  |  |  |
Authorized amount (in shares) |  |  |  |  | $ 500,000 |
Bridge Bank, N.A. | Line of Credit | Bridge Bank – Revolving Credit Line - March 1, 2012 | Revolving Credit Facility |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Maximum borrowing capacity |  |  | $ 10,000,000 |  |  | $ 10,000,000
Long-term debt balance |  | 4,900,000 |  |  |  |
Remaining borrowing capacity |  | $ 3,700,000 |  |  |  |
Shelf Registration Statement |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |
Value of shares authorized to offer and sell | $ 15,000,000 |  |  |  |  |

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