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Organization and Business (Details) $ / shares in Units, machine_profile in Millions |  | 1 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | ---
Nov. 02, 2018 USD ($) director | May 31, 2018 USD ($) $ / shares shares | Sep. 30, 2018 USD ($) | Sep. 30, 2017 USD ($) | Sep. 30, 2018 USD ($) patent client machine_profile | Sep. 30, 2017 USD ($) | Dec. 31, 2017
Debt Instrument [Line Items] |  |  |  |  |  |  |
Number of machine profiles in database | machine_profile |  |  |  |  | 500 |  |
Number of clients who collectively manage US digital advertising budgets | client |  |  |  |  | 3 |  |
Percentage of all US digital advertising budgets managed by group of clients |  |  |  |  | 50.00% |  |
Number of issued patents | patent |  |  |  |  | 15 |  |
Number of pending patents | patent |  |  |  |  | 8 |  |
Net proceeds |  | $ 2,100,000 |  |  | $ 2,000,583 | $ 0 |
Change in revenues from prior period |  |  | (17.30%) |  |  |  |
Net loss |  |  | $ 1,441,650 | $ 986,171 | $ 3,682,371 | 4,061,596 |
Public Offering |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Number of shares issued (in shares) | shares |  | 2,860,000 |  |  |  |  |
Price per share (in usd per share) | $ / shares |  | $ 0.70 |  |  |  |  |
Over-Allotment Option |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Number of shares issued (in shares) | shares |  | 429,000 |  |  |  |  |
Shelf Registration Statement |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Shares authorized for sale |  |  |  | $ 15,000,000 |  | $ 15,000,000 |
Sale of stock |  | $ 2,300,000 |  |  |  |  |
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Percentage of concentration risk (as percent) |  |  |  |  | 70.00% |  |
Accounts Receivable | Customer Concentration Risk | Yahoo! and OpenX |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Percentage of concentration risk (as percent) |  |  |  |  |  |  | 71.30%
Subsequent Event |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Number of directors who provided funding | director | 4 |  |  |  |  |  |
Subsequent Event | Funding From Directors |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Related party transaction, amount | $ 250,000 |  |  |  |  |  |
Director | Subsequent Event | Funding From Directors |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Related party transaction, amount | $ 62,500 |  |  |  |  |  |

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