XML 66 R54.htm IDEA: XBRL DOCUMENT
v3.19.1

ConversionPoint Merger (Details) |  |  |  | 3 Months Ended |
--- | --- | --- | --- | --- | ---
Mar. 01, 2019 shares | Nov. 02, 2018 USD ($) $ / shares | Nov. 01, 2018 USD ($) | Mar. 31, 2019 USD ($) shares | Dec. 31, 2018 shares
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Common stock shares authorized (in shares) | shares | 60,000,000 |  |  | 40,000,000 | 40,000,000
Convertible Subordinated Debt | Subordinated Promissory Note |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Conversion price (in dollars per share) | $ / shares |  | $ 0.44 |  |  |
Shares pursuant to conversion to shares issued and outstanding, percentage |  | 0.1999 |  |  |
Convertible Subordinated Debt | Subordinated Promissory Note, Merger Termination |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Conversion price (in dollars per share) | $ / shares |  | $ 0.35 |  |  |
Line of Credit |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Stated interest rate |  | 10.00% | 10.00% |  |
Conversion Point Holdings Inc |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Face amount |  | $ 36,000,000 |  |  |
Conversion Point Holdings Inc | Line of Credit |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Line of credit facility, maximum borrowing capacity |  | 2,000,000 | $ 2,000,000 |  |
Proceeds from lines of credit |  | $ 1,000,000 | $ 1,000,000 |  |
Merger With Conversion Point Technologies |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Merger agreement consideration, price per share (in dollars per share) | $ / shares |  | $ 0.45 |  |  |
Merger agreement consideration, share conversion ratio |  | 0.18877 |  |  |
Termination fee |  |  |  | $ 2,800,000 |
Merger With Conversion Point Technologies | Conversion Point Holdings Inc |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Merger agreement consideration, share conversion ratio |  | 0.9840 |  |  |
Merger agreement consideration, share conversion per option |  | 0.2370 |  |  |
Termination fee |  |  |  | $ 2,800,000 |
Merger With Conversion Point Technologies Amendment One |  |  |  |  |
Restructuring Cost and Reserve [Line Items] |  |  |  |  |
Shares approved for issuance (in shares) | shares | 3,272,728 |  |  |  |

X
- Definition Business Acquisition, Termination Fee Payable + References No definition available. + Details
Name: | inuv_BusinessAcquisitionTerminationFeePayable
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Merger Agreement Consideration, Price Per Share + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationPricePerShare
Namespace Prefix: | inuv_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | instant

X
- Definition Merger Agreement Consideration, Share Conversion Per Option + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationShareConversionPerOption
Namespace Prefix: | inuv_
Data Type: | xbrli:pureItemType
Balance Type: | na
Period Type: | instant

X
- Definition Merger Agreement Consideration, Share Conversion Ratio + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationShareConversionRatio
Namespace Prefix: | inuv_
Data Type: | xbrli:pureItemType
Balance Type: | na
Period Type: | instant

X
- Definition Shares Pursuant To Conversion To Shares Issued And Outstanding, Percentage + References No definition available. + Details
Name: | inuv_SharesPursuantToConversionToSharesIssuedAndOutstandingPercentage
Namespace Prefix: | inuv_
Data Type: | xbrli:pureItemType
Balance Type: | na
Period Type: | instant

X
- Definition The maximum number of common shares permitted to be issued by an entity's charter and bylaws. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(29)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_CommonStockSharesAuthorized
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | instant

X
- Definition The price per share of the conversion feature embedded in the debt instrument. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 470 -SubTopic 20 -Section 50 -Paragraph 5 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=109500613&loc=SL6031898-161870 + Details
Name: | us-gaap_DebtInstrumentConvertibleConversionPrice1
Namespace Prefix: | us-gaap_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | instant

X
- Definition Face (par) amount of debt instrument at time of issuance. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=114775744&loc=d3e28551-108399 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 55 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=114775985&loc=d3e28878-108400 + Details
Name: | us-gaap_DebtInstrumentFaceAmount
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Contractual interest rate for funds borrowed, under the debt agreement. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.22(a)(1)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_DebtInstrumentInterestRateStatedPercentage
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | instant

X
- Definition Maximum borrowing capacity under the credit facility without consideration of any current restrictions on the amount that could be borrowed or the amounts currently outstanding under the facility. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.19(b),22(b)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Amount of cash inflow from contractual arrangement with the lender, including but not limited to, letter of credit, standby letter of credit and revolving credit arrangements. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 14 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=109223946&loc=d3e3255-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.4-08.(f)) -URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690 + Details
Name: | us-gaap_ProceedsFromLinesOfCredit
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_RestructuringCostAndReserveLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The maximum number of shares (or other type of equity) that have been approved for issuance in the equity-based payment transaction. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 50 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=68057994&loc=d3e25284-112666 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(3) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedGoodsAndNonemployeeServicesTransactionSharesApprovedForIssuance
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_LongtermDebtTypeAxis=us-gaap_ConvertibleSubordinatedDebtMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtInstrumentAxis=inuv_SubordinatedPromissoryNoteMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtInstrumentAxis=inuv_SubordinatedPromissoryNoteMergerTerminationMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_CreditFacilityAxis=us-gaap_LineOfCreditMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | dei_LegalEntityAxis=inuv_ConversionPointHoldingsIncMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_MergerWithConversionPointTechnologiesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_MergerWithConversionPointTechnologiesAmendmentOneMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |