XML 43 R33.htm IDEA: XBRL DOCUMENT
v3.19.2

Organization and Business (Details) $ / shares in Units, machine_profile in Millions |  |  |  | 1 Months Ended | 3 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | --- | ---
Mar. 01, 2019 shares | Nov. 02, 2018 USD ($) director $ / shares | Nov. 01, 2018 USD ($) | Mar. 31, 2019 USD ($) shares | Mar. 31, 2019 USD ($) machine_profile patent client shares | Mar. 31, 2018 USD ($) | Dec. 31, 2018 shares
Debt Instrument [Line Items] |  |  |  |  |  |  |
Number of clients who collectively manage US digital advertising budgets | client |  |  |  |  | 3 |  |
Percentage of all US digital advertising budgets managed by group of clients |  |  |  |  | 50.00% |  |
Number of machine profiles in database | machine_profile |  |  |  |  | 500 |  |
Number of issued patents | patent |  |  |  |  | 15 |  |
Number of pending patents | patent |  |  |  |  | 8 |  |
Common stock shares authorized (in shares) | shares | 60,000,000 |  |  | 40,000,000 | 40,000,000 |  | 40,000,000
Change in revenues from prior period |  |  |  |  | (24.60%) |  |
Net loss |  |  |  |  | $ (2,462,393) | $ (1,408,024) |
Depreciation, amortization, and stock-based compensation |  |  |  |  | 1,300,000 |  |
Acquisition related costs |  |  |  |  | 501,000 |  |
Number of directors provided funding | director |  | 4 |  |  |  |  |
Proceeds from convertible promissory notes |  |  |  | $ 1,200,000 | $ 1,200,000 | $ 0 |
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Percentage of concentration risk (as percent) |  |  |  |  | 76.20% |  | 71.10%
Convertible Debt |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Face amount |  |  |  | $ 1,440,000 | $ 1,440,000 |  |
Line of Credit |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Stated interest rate |  | 10.00% | 10.00% |  |  |  |
Conversion Point Technologies Inc | Line of Credit |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Proceeds from lines of credit |  |  | $ 1,000,000 |  |  |  |
Funding From Directors |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Related party transaction, amount of transaction |  | $ 250,000 |  |  |  |  |
Director | Funding From Directors |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Related party transaction, amount of transaction |  | 62,500 |  |  |  |  |
Conversion Point Holdings Inc |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Face amount |  | 36,000,000 |  |  |  |  |
Conversion Point Holdings Inc | Line of Credit |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Line of credit facility, maximum borrowing capacity |  | 2,000,000 | 2,000,000 |  |  |  |
Proceeds from lines of credit |  | $ 1,000,000 | $ 1,000,000 |  |  |  |
Merger With Conversion Point Technologies |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Merger agreement consideration, price per share (in dollars per share) | $ / shares |  | $ 0.45 |  |  |  |  |
Merger agreement consideration, share conversion ratio |  | 0.18877 |  |  |  |  |
Business acquisition, termination fee payable |  |  |  |  | 2,800,000 |  |
Merger With Conversion Point Technologies | Conversion Point Holdings Inc |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Merger agreement consideration, share conversion ratio |  | 0.9840 |  |  |  |  |
Merger agreement consideration, share conversion per option |  | 0.2370 |  |  |  |  |
Business acquisition, termination fee payable |  |  |  |  | $ 2,800,000 |  |
Merger With Conversion Point Technologies Amendment One |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |
Shares approved for issuance (in shares) | shares | 3,272,728 |  |  |  |  |  |

X
- Definition Business Acquisition, Termination Fee Payable + References No definition available. + Details
Name: | inuv_BusinessAcquisitionTerminationFeePayable
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Change In Revenues From Prior Period + References No definition available. + Details
Name: | inuv_ChangeInRevenuesFromPriorPeriod
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Depreciation, Amortization, And Stock-Based Compensation + References No definition available. + Details
Name: | inuv_DepreciationAmortizationAndStockBasedCompensation
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Intellectual Property, Number of Issued Patents + References No definition available. + Details
Name: | inuv_IntellectualPropertyNumberofIssuedPatents
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Intellectual Property, Number of Pending Patents + References No definition available. + Details
Name: | inuv_IntellectualPropertyNumberofPendingPatents
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Merger Agreement Consideration, Price Per Share + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationPricePerShare
Namespace Prefix: | inuv_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | instant

X
- Definition Merger Agreement Consideration, Share Conversion Per Option + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationShareConversionPerOption
Namespace Prefix: | inuv_
Data Type: | xbrli:pureItemType
Balance Type: | na
Period Type: | instant

X
- Definition Merger Agreement Consideration, Share Conversion Ratio + References No definition available. + Details
Name: | inuv_MergerAgreementConsiderationShareConversionRatio
Namespace Prefix: | inuv_
Data Type: | xbrli:pureItemType
Balance Type: | na
Period Type: | instant

X
- Definition Number Of Clients Who Collectively Manage US Digital Advertising Budgets + References No definition available. + Details
Name: | inuv_NumberOfClientsWhoCollectivelyManageUSDigitalAdvertisingBudgets
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Number Of Directors Provided Funding + References No definition available. + Details
Name: | inuv_NumberOfDirectorsProvidedFunding
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | instant

X
- Definition Number of Machine Profiles + References No definition available. + Details
Name: | inuv_NumberofMachineProfiles
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Percentage Of All US Digital Advertising Budgets Managed By Group Of Clients + References No definition available. + Details
Name: | inuv_PercentageOfAllUSDigitalAdvertisingBudgetsManagedByGroupOfClients
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition This element represents acquisition-related costs incurred to effect a business combination which costs have been expensed during the period. Such costs include finder's fees; advisory, legal, accounting, valuation, and other professional or consulting fees; general administrative costs, including the costs of maintaining an internal acquisitions department; and may include costs of registering and issuing debt and equity securities. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 25 -Paragraph 23 -URI http://asc.fasb.org/extlink&oid=84229725&loc=d3e1043-128460 + Details
Name: | us-gaap_BusinessCombinationAcquisitionRelatedCosts
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The maximum number of common shares permitted to be issued by an entity's charter and bylaws. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(29)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_CommonStockSharesAuthorized
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | instant

X
- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 18 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6351-108592 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=109250915&loc=d3e13531-108611 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=109250915&loc=d3e13537-108611 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6404-108592 + Details
Name: | us-gaap_ConcentrationRiskPercentage1
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Face (par) amount of debt instrument at time of issuance. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=114775744&loc=d3e28551-108399 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 55 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=114775985&loc=d3e28878-108400 + Details
Name: | us-gaap_DebtInstrumentFaceAmount
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Contractual interest rate for funds borrowed, under the debt agreement. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.22(a)(1)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_DebtInstrumentInterestRateStatedPercentage
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | instant

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_DebtInstrumentLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Maximum borrowing capacity under the credit facility without consideration of any current restrictions on the amount that could be borrowed or the amounts currently outstanding under the facility. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.19(b),22(b)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition The cash inflow from the issuance of a long-term debt instrument which can be exchanged for a specified amount of another security, typically the entity's common stock, at the option of the issuer or the holder. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 14 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=109223946&loc=d3e3255-108585 + Details
Name: | us-gaap_ProceedsFromConvertibleDebt
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Amount of cash inflow from contractual arrangement with the lender, including but not limited to, letter of credit, standby letter of credit and revolving credit arrangements. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 14 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=109223946&loc=d3e3255-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.4-08.(f)) -URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690 + Details
Name: | us-gaap_ProceedsFromLinesOfCredit
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section 45 -Paragraph 1A -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=114867106&loc=SL7669619-108580 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 50 -Paragraph 1A -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=109239629&loc=SL4573702-111684 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section 45 -Paragraph 1B -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=114867106&loc=SL7669625-108580 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 50 -Paragraph 1A -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=109239629&loc=SL4573702-111684 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8736-108599 Reference 6: http://www.xbrl.org/2003/role/exampleRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 55 -Paragraph 4J -URI http://asc.fasb.org/extlink&oid=84234705&loc=SL4591551-111686 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=109223946&loc=d3e3000-108585 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 45 -Paragraph 19 -URI http://asc.fasb.org/extlink&oid=108774443&loc=SL4569616-111683 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/exampleRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 55 -Paragraph 4K -URI http://asc.fasb.org/extlink&oid=84234705&loc=SL4591552-111686 + Details
Name: | us-gaap_ProfitLoss
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Amount of transactions with related party during the financial reporting period. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 850 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=6457730&loc=d3e39549-107864 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 850 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=6457730&loc=d3e39622-107864 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 850 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6457730&loc=d3e39603-107864 + Details
Name: | us-gaap_RelatedPartyTransactionAmountsOfTransaction
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The maximum number of shares (or other type of equity) that have been approved for issuance in the equity-based payment transaction. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 50 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=68057994&loc=d3e25284-112666 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (a)(3) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
Name: | us-gaap_ShareBasedGoodsAndNonemployeeServicesTransactionSharesApprovedForIssuance
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_ConcentrationRiskByBenchmarkAxis=us-gaap_AccountsReceivableMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ConcentrationRiskByTypeAxis=us-gaap_CustomerConcentrationRiskMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_MajorCustomersAxis=inuv_CustomerABandCMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_LongtermDebtTypeAxis=us-gaap_ConvertibleDebtMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_CreditFacilityAxis=us-gaap_LineOfCreditMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_CounterpartyNameAxis=inuv_ConversionPointTechnologiesIncMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_RelatedPartyTransactionAxis=inuv_FundingFromDirectorsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_RelatedPartyTransactionsByRelatedPartyAxis=us-gaap_DirectorMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | dei_LegalEntityAxis=inuv_ConversionPointHoldingsIncMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_MergerWithConversionPointTechnologiesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_MergerWithConversionPointTechnologiesAmendmentOneMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |