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v3.19.3

Organization and Business (Details) $ / shares in Units, machine_profile in Millions |  |  |  |  |  |  |  |  |  | 1 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended |  |  |  |  |  |  |  |
--- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Oct. 04, 2019 shares | Sep. 30, 2019 USD ($) shares | Sep. 15, 2019 USD ($) | Aug. 21, 2019 shares | Jul. 17, 2019 $ / shares shares | Jul. 17, 2019 USD ($) $ / shares shares | Jul. 15, 2019 $ / shares shares | Jun. 20, 2019 USD ($) | May 01, 2019 USD ($) | Nov. 02, 2018 USD ($) director | Jul. 31, 2019 USD ($) | Mar. 31, 2019 USD ($) | Sep. 30, 2019 USD ($) shares | Jun. 30, 2019 USD ($) | Mar. 31, 2019 USD ($) | Sep. 30, 2018 USD ($) | Jun. 30, 2018 USD ($) | Mar. 31, 2018 USD ($) | Sep. 30, 2019 USD ($) machine_profile client patent shares | Sep. 30, 2018 USD ($) | Dec. 31, 2018 | Nov. 11, 2019 USD ($) | Oct. 31, 2019 shares | Oct. 03, 2019 shares | Jun. 06, 2019 USD ($) | May 08, 2019 shares | May 07, 2019 shares | Mar. 01, 2019 USD ($) | Nov. 01, 2018
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of clients who collectively manage US digital advertising budgets | client |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3 |  |  |  |  |  |  |  |  |  |
Percentage of all US digital advertising budgets managed by group of clients |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50.00% |  |  |  |  |  |  |  |  |  |
Number of machine profiles in database | machine_profile |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 500 |  |  |  |  |  |  |  |  |  |
Number of issued patents | patent |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15 |  |  |  |  |  |  |  |  |  |
Number of pending patents | patent |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 8 |  |  |  |  |  |  |  |  |  |
Common stock shares authorized | shares |  | 60,000,000 |  |  |  |  |  |  |  |  |  |  | 60,000,000 |  |  |  |  |  | 60,000,000 |  |  |  |  |  |  | 60,000,000 | 40,000,000 |  |
Increase in shares of common stock reserved for grants | shares |  |  |  | 6,800,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Sale of stock, price per share (in usd per share) | $ / shares |  |  |  |  | $ 0.30 | $ 0.30 | $ 0.30 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from sale of common stock |  |  |  |  |  | $ 4,700,000 |  |  |  |  |  |  |  |  |  |  |  |  | $ 4,414,126 | $ 2,000,583 |  |  |  |  |  |  |  |  |
Proceeds from issuance of common stock, net |  |  |  |  |  | $ 4,400,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Line of credit facility, fair value of amount outstanding |  |  |  |  |  |  |  |  |  |  | $ 1,100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Intangible assets acquired |  | $ 2,570,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2,575,000 | 0 |  |  |  |  |  |  |  |  |
Change in revenues from prior period |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (23.00%) |  |  |  |  |  |  |  |  |  |
Net loss |  |  |  |  |  |  |  |  |  |  |  |  | $ (787,900) | $ 1,954,993 | $ 2,462,393 | $ 1,441,650 | $ 832,697 | $ 1,408,024 | $ 3,629,486 | 3,682,371 |  |  |  |  |  |  |  |  |
Gain on nonrecurring business acquisition termination fee and assets acquired |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3,800,000 |  |  |  |  |  |  |  |  |  |
Derivative liability |  | 460,800 |  |  |  |  |  |  |  |  |  |  | $ 460,800 |  |  |  |  |  | 460,800 |  |  |  |  |  |  |  |  |  |
Depreciation, amortization, and stock-based compensation |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2,900,000 |  |  |  |  |  |  |  |  |  |
Acquisition related costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,000,000 |  |  |  |  |  |  |  |  |  |
Number of directors provided funding | director |  |  |  |  |  |  |  |  |  | 4 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from convertible promissory notes |  |  |  |  |  |  |  |  |  |  |  | $ 1,200,000 |  |  |  |  |  |  | $ 1,200,000 | $ 0 |  |  |  |  |  |  |  |  |
Sale of stock, consideration received on transaction |  |  |  |  |  |  |  |  |  |  | $ 4,400,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Public Offering |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Shares authorized amount (in shares) | shares |  |  |  |  |  |  | 13,750,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Over-Allotment Option |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Shares authorized amount (in shares) | shares |  |  |  |  | 2,062,500 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Public Offering Including Over-Allotment Option |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Shares authorized amount (in shares) | shares |  |  |  |  |  | 15,812,500 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percentage of concentration risk (as percent) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 62.50% |  | 71.10% |  |  |  |  |  |  |  |
Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock shares authorized | shares | 100,000,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100,000,000 | 60,000,000 |  |  |  |  |
Increase in shares of common stock reserved for grants | shares | 6,800,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  |  |  |  |  | $ 1,440,000 |  |  | $ 1,440,000 |  |  |  |  |  |  |  |  |  |  |  |  | $ 1,440,000 |
Convertible Debt | Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 360,000 |  |  |  |  |  |  |
Line of Credit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Stated interest rate |  |  |  |  |  |  |  |  |  | 10.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10.00%
Funding From Directors |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Related party transaction, amount of transaction |  |  |  |  |  |  |  |  |  | $ 250,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Director | Funding From Directors |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Related party transaction, amount of transaction |  |  |  |  |  |  |  |  |  | $ 62,500 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Terminated Merger With Conversion Point Technologies |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | $ 2,800,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  | 36,000,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Indebtedness Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Line of credit facility, fair value of amount outstanding |  |  |  |  |  |  |  | 1,063,288 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | 1,063,288 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
ReTargeter Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | $ 1,611,712 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Litigation Fee |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  | $ 250,000 | $ 125,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Second Amendment | Revolving Credit Facility | Line of Credit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Eligible uninvoiced receivables sub limit |  |  |  |  |  |  |  |  | $ 2,500,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Days after merger |  |  |  |  |  |  |  |  | 3 days |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Amendment fee |  |  |  |  |  |  |  |  | $ 1,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Third Amendment to the Amended and Restated Financing Agreement |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Amendment fee |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2,000 |  |  |  |
Third Amendment to the Amended and Restated Financing Agreement | Revolving Credit Facility | Line of Credit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Eligible uninvoiced receivables sub limit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2,500,000 |  |  |  |
Amendment fee |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2,000 |  |  |  |

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- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 18 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6351-108592 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=118260190&loc=d3e13531-108611 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118260190&loc=d3e13537-108611 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6404-108592 + Details
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