XML 17 R10.htm IDEA: XBRL DOCUMENT
v3.19.3

Other Intangible Assets and Goodwill | 9 Months Ended
--- | ---
Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Other Intangible Assets and Goodwill | Other Intangible Assets and Goodwill The following is a schedule of intangible assets as of September 30, 2019:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (3,344,250) |  |  | $ | 5,475,750 |  |  | $ | 330,750 |
Technology | 5 years |  | 3,600,000 |  |  | (1,920,000) |  |  | 1,680,000 |  |  | 540,000 |
Customer list, ReTargeter (2) | 5 years |  | 1,931,250 |  |  | — |  |  | 1,931,250 |  |  | — |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,220,947) |  |  | 389,053 |  |  | 120,753 |
Brand name, ReTargeter (2) | 5 years |  | 643,750 |  |  | — |  |  | 643,750 |  |  | — |
Customer relationships | 20 years |  | 570,000 |  |  | (76,000) |  |  | 494,000 |  |  | 21,375 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (6,561,197) |  |  | $ | 11,003,803 |  |  | $ | 1,012,878 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
1.The trade names related to our web properties have an indefinite life, and as such are not amortized. 2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business. Amortization expense over the next five years and thereafter is as follows:
2019 | $ | 444,918 |
2020 | 1,865,504 |
2021 | 1,865,504 |
2022 | 1,071,294 |
2023 | 984,500 |
Thereafter | 4,382,083 |
Total | $ | 10,613,803 |

X
- References No definition available. + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration