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Summary of Significant Accounting Policies (Tables) | 9 Months Ended
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Sep. 30, 2019
Accounting Policies [Abstract] |
Summary of Revenue from Products and Services | The below table is the proportion of revenue that is generated through advertisements on our partners sites and owned and operated ("O&O") sites:
|  | For the Three Months Ended September 30, |  |  |  |  |  |  |  | For the Nine Months Ended September 30, |  |  |  |  |  |
|  | 2019 |  |  |  | 2018 |  |  |  | 2019 |  |  |  | 2018 |  |
Partners |  | $ | 8,713,358 |  |  | 63.2 | % |  | $ | 7,566,559 |  |  | 45.0 | % |  | $ | 30,573,852 |  |  | 70.6 | % |  | $ | 28,001,296 |  |  | 49.7 | %
O&O |  | 5,076,396 |  |  | 36.8 | % |  | 9,239,611 |  |  | 55.0 | % |  | 12,728,378 |  |  | 29.4 | % |  | 28,313,710 |  |  | 50.3 | %
Total |  | $ | 13,789,754 |  |  | 100.0 | % |  | $ | 16,806,170 |  |  | 100.0 | % |  | $ | 43,302,230 |  |  | 100.0 | % |  | $ | 56,315,006 |  |  | 100.0 | %
The following table presents our revenue disaggregated by channel:
|  | For the Three Months Ended September 30, |  |  | For the Nine Months Ended September 30, |
|  | 2019 | 2018 |  | 2019 | 2018
Mobile |  | $ | 8,032,115 |  | $ | 12,532,579 |  |  | $ | 27,402,314 |  | $ | 39,800,781 |
Desktop |  | 5,532,455 |  | 4,014,356 |  |  | 15,062,731 |  | 15,671,684 |
Other |  | 225,184 |  | 259,235 |  |  | 837,185 |  | 842,541 |
Total |  | $ | 13,789,754 |  | $ | 16,806,170 |  |  | $ | 43,302,230 |  | $ | 56,315,006 |

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130545-203045 + Details
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