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Intangible Assets and Goodwill | 12 Months Ended
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Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Intangible Assets and Goodwill | Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of December 31, 2019:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2019 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (3,454,500) |  |  | $ | 5,365,500 |  |  | $ | 441,000 |
Technology | 5 years |  | 3,600,000 |  |  | (2,100,000) |  |  | 1,500,000 |  |  | 720,000 |
Customer list, ReTargeter (2) | 5 years |  | 1,931,250 |  |  | (160,938) |  |  | 1,770,312 |  |  | 160,938 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,261,198) |  |  | 348,802 |  |  | 161,004 |
Brand name, ReTargeter (2) | 5 years |  | 643,750 |  |  | (53,646) |  |  | 590,104 |  |  | 53,646 |
Customer relationships | 20 years |  | 570,000 |  |  | (83,125) |  |  | 486,875 |  |  | 28,500 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (7,113,407) |  |  | $ | 10,451,593 |  |  | $ | 1,565,088 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
The following is a schedule of intangible assets and goodwill as of December 31, 2018:
| Term |  | Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | 2018 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (3,013,500) |  |  | $ | 5,806,500 |  |  | $ | 441,000 |
Technology | 5 years |  | 3,600,000 |  |  | (1,380,000) |  |  | 2,220,000 |  |  | 720,000 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,100,194) |  |  | 509,806 |  |  | 161,004 |
Customer relationships | 20 years |  | 570,000 |  |  | (54,625) |  |  | 515,375 |  |  | 28,500 |
Tradenames, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Brand | 1 year |  | 121,000 |  |  | (121,000) |  |  | — |  |  | 10,083 |
Non-competition agreements | 1 year |  | 69,000 |  |  | (69,000) |  |  | — |  |  | 5,750 |
Intangible assets classified as long-term |  |  | $ | 15,180,000 |  |  | $ | (5,738,319) |  |  | $ | 9,441,681 |  |  | $ | 1,366,337 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
___________ (1)The trade names related to our web properties have an indefinite life, and as such are not amortized. (2)We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business. Our amortization expense over the next five years and thereafter is as follows:
2020 | $ | 1,865,504 |
2021 | 1,865,504 |
2022 | 1,071,294 |
2023 | 984,500 |
2024 | 769,917 |
Thereafter | 3,504,874 |
Total | $ | 10,061,593 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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