XML 78 R38.htm IDEA: XBRL DOCUMENT
v3.20.1

Summary of Significant Accounting Policies - Narrative (Details) | 12 Months Ended |
--- | --- | ---
Dec. 31, 2019 USD ($) segment customer employee | Dec. 31, 2018 USD ($) customer | Jan. 01, 2019 USD ($)
Schedule of Significant Accounting Policies [Line Items] |  |  |
Depreciation and amortization | $ 1,680,104 | $ 1,815,281 |
Impairment of goodwill | 0 | 0 |
Impairment of finite-lived intangible assets | 0 | 0 |
Intangible assets acquired | $ 2,575,000 | 0 |
Employees employed under grant | employee | 33 |  |
Employees under required amount | employee | 13 |  |
Employees required to be employed | employee | 50 |  |
Arkansas grant contingency | $ 85,000 | $ 55,000 |
Number of reportable segments | segment | 1 |  |
Operating lease, right-of-use asset | $ 756,115 |  |
Operating lease, liability | 757,021 |  |
Finance lease, right-of-use asset | 88,178 |  |
Finance lease, liability | $ 80,777 |  |
Accounting Standards Update 2016-02 |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Operating lease, right-of-use asset |  |  | $ 1,200,000
Operating lease, liability |  |  | 1,200,000
Finance lease, right-of-use asset |  |  | 265,000
Finance lease, liability |  |  | $ 265,000
Customer Concentration Risk | Accounts Receivable |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Concentration risk, number of customers | customer | 2 | 2 |
Customer Concentration Risk | Accounts Receivable | Yahoo and Google |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Concentration risk, percentage | 60.00% | 71.10% |
Customer Concentration Risk | Net Revenue |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Concentration risk, number of customers | customer | 2 | 2 |
Customer Concentration Risk | Net Revenue | Yahoo and Google |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Concentration risk, percentage | 78.50% | 81.80% |
Equipment |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 3 years |  |
Furniture and fixtures | Minimum |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 5 years |  |
Furniture and fixtures | Maximum |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 7 years |  |
Software | Minimum |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 2 years |  |
Software | Maximum |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 3 years |  |
Software Development |  |  |
Schedule of Significant Accounting Policies [Line Items] |  |  |
Property, plant and equipment, useful life | 2 years |  |

X
- Definition Accrued Grant, Current + References No definition available. + Details
Name: | inuv_AccruedGrantCurrent
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Concentration Risk, Number of Customers + References No definition available. + Details
Name: | inuv_ConcentrationRiskNumberOfCustomers
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Depreciation and Amortization, Property, Plant and Equipment + References No definition available. + Details
Name: | inuv_DepreciationAndAmortizationPropertyPlantAndEquipment
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Fair Value of Intangible Assets Acquired + References No definition available. + Details
Name: | inuv_FairValueOfIntangibleAssetsAcquired
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Number Of Employees Employed Under Grant + References No definition available. + Details
Name: | inuv_NumberOfEmployeesEmployedUnderGrant
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | instant

X
- Definition Number Of Employees Required To Be Employed Under Grant + References No definition available. + Details
Name: | inuv_NumberOfEmployeesRequiredToBeEmployedUnderGrant
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | instant

X
- Definition Number Of Employees Under Minimum Amount Required To Be Employed Under Grant + References No definition available. + Details
Name: | inuv_NumberOfEmployeesUnderMinimumAmountRequiredToBeEmployedUnderGrant
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | instant

X
- Definition [Line Items] for Schedule of Significant Accounting Policies [Table] + References No definition available. + Details
Name: | inuv_ScheduleOfSignificantAccountingPoliciesLineItems
Namespace Prefix: | inuv_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 18 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6351-108592 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=118260190&loc=d3e13531-108611 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118260190&loc=d3e13537-108611 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=99393423&loc=d3e6404-108592 + Details
Name: | us-gaap_ConcentrationRiskPercentage1
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Present value of lessee's discounted obligation for lease payments from finance lease. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 842 -SubTopic 20 -Section 50 -Paragraph 6 -URI http://asc.fasb.org/extlink&oid=77888426&loc=SL77918701-209980 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 842 -SubTopic 20 -Section 45 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=77888419&loc=SL77918627-209977 + Details
Name: | us-gaap_FinanceLeaseLiability
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Amount of lessee's right to use underlying asset under finance lease. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 842 -SubTopic 20 -Section 45 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=77888419&loc=SL77918627-209977 + Details
Name: | us-gaap_FinanceLeaseRightOfUseAsset
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Amount of loss from the write-down of an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=108376223&loc=d3e13854-109267 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=108376223&loc=d3e13816-109267 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=99380562&loc=d3e13777-109266 + Details
Name: | us-gaap_GoodwillImpairmentLoss
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of an intangible asset (excluding goodwill) to fair value. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16373-109275 + Details
Name: | us-gaap_ImpairmentOfIntangibleAssetsExcludingGoodwill
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. + References No definition available. + Details
Name: | us-gaap_NumberOfReportableSegments
Namespace Prefix: | us-gaap_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Present value of lessee's discounted obligation for lease payments from operating lease. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 842 -SubTopic 20 -Section 45 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=77888419&loc=SL77918627-209977 + Details
Name: | us-gaap_OperatingLeaseLiability
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Amount of lessee's right to use underlying asset under operating lease. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 842 -SubTopic 20 -Section 45 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=77888419&loc=SL77918627-209977 + Details
Name: | us-gaap_OperatingLeaseRightOfUseAsset
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. + References No definition available. + Details
Name: | us-gaap_PropertyPlantAndEquipmentUsefulLife
Namespace Prefix: | us-gaap_
Data Type: | xbrli:durationItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_AdjustmentsForNewAccountingPronouncementsAxis=us-gaap_AccountingStandardsUpdate201602Member
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ConcentrationRiskByTypeAxis=us-gaap_CustomerConcentrationRiskMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ConcentrationRiskByBenchmarkAxis=us-gaap_AccountsReceivableMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_MajorCustomersAxis=inuv_YahooandGoogleMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ConcentrationRiskByBenchmarkAxis=us-gaap_SalesRevenueNetMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_PropertyPlantAndEquipmentByTypeAxis=us-gaap_EquipmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_PropertyPlantAndEquipmentByTypeAxis=us-gaap_FurnitureAndFixturesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_RangeAxis=srt_MinimumMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_RangeAxis=srt_MaximumMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_PropertyPlantAndEquipmentByTypeAxis=us-gaap_ComputerSoftwareIntangibleAssetMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_PropertyPlantAndEquipmentByTypeAxis=us-gaap_SoftwareDevelopmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |