XML 25 R36.htm IDEA: XBRL DOCUMENT
v3.20.1

Organization and Business (Details) $ / shares in Units, machine_profile in Millions |  |  |  |  |  | 1 Months Ended | 12 Months Ended |  |  |  |  |
--- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Apr. 21, 2020 USD ($) | Nov. 11, 2019 USD ($) $ / shares shares | Sep. 30, 2019 USD ($) | Sep. 15, 2019 USD ($) | Jun. 20, 2019 USD ($) | Jan. 31, 2020 USD ($) shares | Dec. 31, 2019 USD ($) patent client machine_profile $ / shares | Dec. 31, 2018 USD ($) | Apr. 20, 2020 USD ($) $ / shares | Jul. 15, 2019 $ / shares | Mar. 01, 2019 USD ($) accredited_investor $ / shares | Nov. 02, 2018 | Nov. 01, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract] |  |  |  |  |  |  |  |  |  |  |  |  |
Number of clients who collectively manage US digital advertising budgets | client |  |  |  |  |  |  | 3 |  |  |  |  |  |
Percentage of all US digital advertising budgets managed |  |  |  |  |  |  | 50.00% |  |  |  |  |  |
Number of machine profiles in database | machine_profile |  |  |  |  |  |  | 500 |  |  |  |  |  |
Number of issued patents | patent |  |  |  |  |  |  | 17 |  |  |  |  |  |
Number of pending patents | patent |  |  |  |  |  |  | 8 |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Intangible assets acquired |  |  |  |  |  |  | $ 2,575,000 | $ 0 |  |  |  |  |
Net cash used in operating activities |  |  |  |  |  |  | 5,338,383 | 2,100,167 |  |  |  |  |
Net loss |  |  |  |  |  |  | 4,488,107 | 5,890,832 |  |  |  |  |
Decrease in accounts payable |  |  |  |  |  |  | 1,978,974 | 4,114,512 |  |  |  |  |
Increase in accounts receivable |  |  |  |  |  |  | 973,522 | (4,058,591) |  |  |  |  |
Increase in accrued expenses and other liabilities |  |  |  |  |  |  | 1,348,033 | (417,784) |  |  |  |  |
Decrease in operating capital |  |  |  |  |  |  | 7,500,000 | 6,900,000 |  |  |  |  |
Gain on nonrecurring business acquisition termination fee and assets acquired |  |  |  |  |  |  | 3,700,000 |  |  |  |  |  |
Acquisition related costs |  |  |  |  |  |  | 1,000,000 |  |  |  |  |  |
Debt conversion amount |  |  |  |  |  |  | 765,000 | 0 |  |  |  |  |
Derecognized amount of derivative liability |  |  |  |  |  |  | $ 72,170 | $ 0 |  |  |  |  |
Change in revenues from prior period |  |  |  |  |  |  | 16.00% |  |  |  |  |  |
Depreciation, amortization, and stock-based compensation |  |  |  |  |  |  | $ 4,300,000 |  |  |  |  |  |
Line of Credit |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Stated interest rate |  |  |  |  |  |  |  |  |  |  |  | 10.00% | 10.00%
Terminated Merger with Conversion Point Technologies |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Termination fee |  |  |  |  | $ 2,800,000 |  |  |  |  |  |  |  |
Terminated Merger with Conversion Point Technologies | Conversion Point Holdings Inc |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  | 36,000,000 |  |  |  |  |  |  |  |
Indebtedness Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Accrued principal and interest outstanding |  |  |  |  | 1,063,288 |  |  |  |  |  |  |  |
Termination fee |  |  |  |  | 1,063,288 |  |  |  |  |  |  |  |
ReTargeter Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Termination fee |  |  |  |  | 1,611,712 |  |  |  |  |  |  |  |
Intangible assets acquired |  |  |  |  | $ 2,570,000 |  |  |  |  |  |  |  |
Litigation Fee |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Termination fee |  |  | $ 250,000 | $ 125,000 |  |  |  |  |  |  |  |  |
Amended And Restated Financing Agreement |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Net loss |  |  |  |  |  |  | 7,700,000 |  |  |  |  |  |
Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  |  |  |  | $ 1,440,000 |  |
Amount of unused borrowing capacity |  | $ 315,000 |  |  |  |  |  |  |  |  |  |  |
Convertible Debt | Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Conversion price (in usd per share) | $ / shares |  |  |  |  |  |  |  |  | $ 0.175 |  |  |  |
Debt conversion amount | $ 200,000 |  |  |  |  |  |  |  |  |  |  |  |
Amount of unused borrowing capacity |  |  |  |  |  | $ 315,000 |  |  | $ 315,000 |  |  |  |
Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Number of accredited investors | accredited_investor |  |  |  |  |  |  |  |  |  |  | 3 |  |
Percentage conversion |  | 50.00% |  |  |  |  |  |  |  |  |  |  |
Debt conversion amount |  | $ 765,000 |  |  |  |  |  |  |  |  |  |  |
Conversion of stock, number of shares Issued | shares |  | 2,886,792 |  |  |  |  |  |  |  |  |  |  |
Derecognized amount of derivative liability |  |  |  |  |  |  | 72,170 |  |  |  |  |  |
Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt | Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Debt conversion amount |  |  |  |  |  | $ 360,000 |  |  |  |  |  |  |
Conversion of stock, number of shares Issued | shares |  |  |  |  |  | 1,200,000 |  |  |  |  |  |  |
Note Modification and Release Agreement | Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  | $ 1,080,000 |  |  |  |  |  |  |  |  |  |  |
Amended And Restated Financing Agreement |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Net loss |  |  |  |  |  |  | $ 4,400,000 |  |  |  |  |  |
Note Modification and Release Agreement, First Conversion Amount | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Conversion price (in usd per share) | $ / shares |  | $ 0.265 |  |  |  |  |  |  |  |  |  |  |
Initial Conversion | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Conversion price (in usd per share) | $ / shares |  | 0.30 |  |  |  |  | $ 0.29 |  |  | $ 0.30 | $ 1.08 |  |
Maximum | Initial Conversion | Original Issue Discount Unsecured Subordinated Convertible Notes | Convertible Debt |  |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Conversion price (in usd per share) | $ / shares |  | $ 0.30 |  |  |  |  |  |  |  |  |  |  |

X
- Definition Business Acquisition, Termination Fee Paid + References No definition available. + Details
Name: | inuv_BusinessAcquisitionTerminationFeePaid
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Change In Revenues From Prior Period + References No definition available. + Details
Name: | inuv_ChangeInRevenuesFromPriorPeriod
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Debt Conversion, Derecognized Amount Of Derivative Liability + References No definition available. + Details
Name: | inuv_DebtConversionDerecognizedAmountOfDerivativeLiability
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Debt Conversion, Original Debt, Percentage Conversion + References No definition available. + Details
Name: | inuv_DebtConversionOriginalDebtPercentageConversion
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | instant

X
- Definition Depreciation, Amortization, And Stock-Based Compensation + References No definition available. + Details
Name: | inuv_DepreciationAmortizationAndStockBasedCompensation
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Fair Value of Intangible Assets Acquired + References No definition available. + Details
Name: | inuv_FairValueOfIntangibleAssetsAcquired
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Gain (Loss) on Nonrecurring Business Acquisition Termination Fee and Assets Acquired + References No definition available. + Details
Name: | inuv_GainLossOnNonrecurringBusinessAcquisitionTerminationFeeAndAssetsAcquired
Namespace Prefix: | inuv_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Intellectual Property, Number of Issued Patents + References No definition available. + Details
Name: | inuv_IntellectualPropertyNumberofIssuedPatents
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Intellectual Property, Number of Pending Patents + References No definition available. + Details
Name: | inuv_IntellectualPropertyNumberofPendingPatents
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Number Of Accredited Investors + References No definition available. + Details
Name: | inuv_NumberOfAccreditedInvestors
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | instant

X
- Definition Number Of Clients Who Collectively Manage US Digital Advertising Budgets + References No definition available. + Details
Name: | inuv_NumberOfClientsWhoCollectivelyManageUSDigitalAdvertisingBudgets
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Number of Machine Profiles + References No definition available. + Details
Name: | inuv_NumberofMachineProfiles
Namespace Prefix: | inuv_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition Percentage Of All US Digital Advertising Budgets Managed By Group Of Clients + References No definition available. + Details
Name: | inuv_PercentageOfAllUSDigitalAdvertisingBudgetsManagedByGroupOfClients
Namespace Prefix: | inuv_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition This element represents acquisition-related costs incurred to effect a business combination which costs have been expensed during the period. Such costs include finder's fees; advisory, legal, accounting, valuation, and other professional or consulting fees; general administrative costs, including the costs of maintaining an internal acquisitions department; and may include costs of registering and issuing debt and equity securities. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 10 -Section 25 -Paragraph 23 -URI http://asc.fasb.org/extlink&oid=116868678&loc=d3e1043-128460 + Details
Name: | us-gaap_BusinessCombinationAcquisitionRelatedCosts
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The number of new shares issued in the conversion of stock in a noncash (or part noncash) transaction. Noncash is defined as transactions during a period that do not result in cash receipts or cash payments in the period. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or cash payments in the period. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=98513485&loc=d3e4332-108586 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=98513485&loc=d3e4313-108586 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=98513485&loc=d3e4304-108586 + Details
Name: | us-gaap_ConversionOfStockSharesIssued1
Namespace Prefix: | us-gaap_
Data Type: | xbrli:sharesItemType
Balance Type: | na
Period Type: | duration

X
- Definition The value of the financial instrument(s) that the original debt is being converted into in a noncash (or part noncash) transaction. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or cash payments in the period. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=98513485&loc=d3e4304-108586 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=98513485&loc=d3e4332-108586 + Details
Name: | us-gaap_DebtConversionConvertedInstrumentAmount1
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition The price per share of the conversion feature embedded in the debt instrument. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 470 -SubTopic 20 -Section 50 -Paragraph 5 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=109500613&loc=SL6031898-161870 + Details
Name: | us-gaap_DebtInstrumentConvertibleConversionPrice1
Namespace Prefix: | us-gaap_
Data Type: | num:perShareItemType
Balance Type: | na
Period Type: | instant

X
- Definition Face (par) amount of debt instrument at time of issuance. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=114775744&loc=d3e28551-108399 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 55 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=114775985&loc=d3e28878-108400 + Details
Name: | us-gaap_DebtInstrumentFaceAmount
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Contractual interest rate for funds borrowed, under the debt agreement. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.22(a)(1)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_DebtInstrumentInterestRateStatedPercentage
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | instant

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_DebtInstrumentLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Amount of unused borrowing capacity under the long-term financing arrangement that is available to the entity as of the balance sheet date. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.22(b)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
Name: | us-gaap_DebtInstrumentUnusedBorrowingCapacityAmount
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition The increase (decrease) during the reporting period in the amounts payable to vendors for goods and services received and the amount of obligations and expenses incurred but not paid. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 + Details
Name: | us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Change in recurring obligations of a business that arise from the acquisition of merchandise, materials, supplies and services used in the production and sale of goods and services. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 + Details
Name: | us-gaap_IncreaseDecreaseInAccountsPayableTrade
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The increase (decrease) during the reporting period in amount due within one year (or one business cycle) from customers for the credit sale of goods and services. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 + Details
Name: | us-gaap_IncreaseDecreaseInAccountsReceivable
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition The increase (decrease) during the reporting period of all assets and liabilities used in operating activities. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 + Details
Name: | us-gaap_IncreaseDecreaseInOperatingCapital
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Fair value of the amount outstanding under the credit facility. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=118260190&loc=d3e13433-108611 + Details
Name: | us-gaap_LineOfCreditFacilityFairValueOfAmountOutstanding
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

X
- Definition Amount of cash inflow (outflow) from operating activities, including discontinued operations. Operating activity cash flows include transactions, adjustments, and changes in value not defined as investing or financing activities. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3536-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 24 -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3521-108585 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 + Details
Name: | us-gaap_NetCashProvidedByUsedInOperatingActivities
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | na
Period Type: | duration

X
- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section 45 -Paragraph 1A -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118930883&loc=SL7669619-108580 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 942 -SubTopic 220 -Section S99 -Paragraph 1 -Subparagraph (SX 210.9-04(22)) -URI http://asc.fasb.org/extlink&oid=116637391&loc=SL114874048-224260 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section 45 -Paragraph 1B -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=118930883&loc=SL7669625-108580 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 944 -SubTopic 220 -Section S99 -Paragraph 1 -Subparagraph (SX 210.7-04(18)) -URI http://asc.fasb.org/extlink&oid=116637232&loc=SL114874131-224263 Reference 5: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03(20)) -URI http://asc.fasb.org/extlink&oid=116634182&loc=SL114868664-224227 Reference 6: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -URI http://asc.fasb.org/extlink&oid=118932676&loc=d3e3602-108585 Reference 7: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257 + Details
Name: | us-gaap_NetIncomeLoss
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- References No definition available. + Details
Name: | us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Details
Name: | us-gaap_CreditFacilityAxis=us-gaap_LineOfCreditMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_TerminatedMergerWithConversionPointTechnologiesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | dei_LegalEntityAxis=inuv_ConversionPointHoldingsIncMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_IndebtednessSatisfactionAmountMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_ReTargeterSatisfactionAmountMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_BusinessAcquisitionAxis=inuv_LitigationFeeMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_LineOfCreditFacilityAxis=inuv_AmendedAndRestatedFinancingAgreementMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_LongtermDebtTypeAxis=us-gaap_ConvertibleDebtMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_SubsequentEventTypeAxis=us-gaap_SubsequentEventMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtInstrumentAxis=inuv_OriginalIssueDiscountUnsecuredSubordinatedConvertibleNotesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtInstrumentAxis=inuv_NoteModificationAndReleaseAgreementMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtInstrumentAxis=inuv_AmendedAndRestatedFinancingAgreementMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtConversionByUniqueDescriptionAxis=inuv_NoteModificationAndReleaseAgreementFirstConversionAmountMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_DebtConversionByUniqueDescriptionAxis=inuv_InitialConversionMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_RangeAxis=srt_MaximumMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |