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Organization and Business - Narrative (Details) $ / shares in Units, machine_profile in Millions |  |  |  |  |  |  |  |  | 3 Months Ended | 12 Months Ended |  |
--- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Apr. 02, 2020 USD ($) $ / shares shares | Mar. 27, 2020 USD ($) $ / shares shares | Mar. 20, 2020 USD ($) $ / shares shares | Mar. 12, 2020 USD ($) | Feb. 28, 2020 USD ($) | Sep. 30, 2019 USD ($) | Sep. 15, 2019 USD ($) | Jun. 20, 2019 USD ($) | Mar. 31, 2020 USD ($) client patent machine_profile | Dec. 31, 2019 | Apr. 10, 2020 USD ($) | Nov. 01, 2018
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Number of clients who collectively manage US digital advertising budgets | client |  |  |  |  |  |  |  |  | 3 |  |  |
Percentage of all US digital advertising budgets managed by group of clients (more than) |  |  |  |  |  |  |  |  | 50.00% |  |  |
Number of machine profiles in database (more than) | machine_profile |  |  |  |  |  |  |  |  | 500 |  |  |
Number of issued patents | patent |  |  |  |  |  |  |  |  | 17 |  |  |
Number of pending patents | patent |  |  |  |  |  |  |  |  | 8 |  |  |
Intangible assets acquired |  |  |  |  |  |  |  |  | $ 2,570,000 |  |  |
Change in revenues from prior period |  |  |  |  |  |  |  |  | 3.40% |  |  |
Net loss |  |  |  |  |  |  |  |  | $ 2,800,000 |  |  |
Depreciation, amortization, and stock-based compensation |  |  |  |  |  |  |  |  | $ 1,100,000 |  |  |
Shares authorized amount (in shares) | shares |  | 3,115,001 | 3,931,428 |  |  |  |  |  |  |  |  |
Sale of stock, price per share (in usd per share) | $ / shares |  | $ 0.175 | $ 0.175 |  |  |  |  |  |  |  |  |
Sale of stock, consideration received on transaction |  | $ 545,125 | $ 688,000 |  |  |  |  |  |  |  |  |
Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Shares authorized amount (in shares) | shares | 1,400,285 |  |  |  |  |  |  |  |  |  |  |
Sale of stock, price per share (in usd per share) | $ / shares | $ 0.175 |  |  |  |  |  |  |  |  |  |  |
Sale of stock, consideration received on transaction | $ 245,050 |  |  |  |  |  |  |  |  |  |  |
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Percentage of concentration risk (as percent) |  |  |  |  |  |  |  |  | 55.00% | 60.20% |  |
Line of Credit |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Stated interest rate |  |  |  |  |  |  |  |  | 6.75% |  |  |
Line of Credit |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Stated interest rate |  |  |  |  |  |  |  |  |  |  |  | 10.00%
Terminated Merger With Conversion Point Technologies |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | $ 2,800,000 |  |  |  |
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  | 36,000,000 |  |  |  |
Indebtedness Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Line of credit facility, fair value of amount outstanding |  |  |  |  |  |  |  | 1,063,288 |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | 1,063,288 |  |  |  |
ReTargeter Satisfaction Amount |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  |  |  | 1,611,712 |  |  |  |
Intangible assets acquired |  |  |  |  |  |  |  | $ 2,570,000 |  |  |  |
Litigation Fee |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Business acquisition, termination fee paid |  |  |  |  |  | $ 250,000 | $ 125,000 |  |  |  |  |
Loan And Security Agreement | Hitachi Capital America Corp. |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Stated interest rate |  |  |  |  | 6.75% |  |  |  |  |  |  |
Line of credit facility, maximum borrowing capacity |  |  |  | $ 5,000,000 | $ 5,000,000 |  |  |  |  |  |  |
Percentage of aggregate Eligible Accounts Receivable |  |  |  |  | 90.00% |  |  |  |  |  |  |
Percentage of aggregate Unbilled Accounts Receivable |  |  |  |  | 75.00% |  |  |  |  |  |  |
Percentage of amount available to borrow under maximum credit commitment |  |  |  |  | 50.00% |  |  |  |  |  |  |
Credit Agreement | Western Alliance Bank |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Extinguishment of debt |  |  |  | $ 2,959,573 | $ 2,959,573 |  |  |  |  |  |  |
PPP Loan | Unsecured Debt | Subsequent Event |  |  |  |  |  |  |  |  |  |  |  |
Debt Instrument [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Face amount |  |  |  |  |  |  |  |  |  |  | $ 1,100,000 |

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