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Accrued Expenses, Other Current Liabilities and Lease Liabilities (Details) - USD ($) | Mar. 31, 2020 | Dec. 31, 2019
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Payables and Accruals [Abstract] |  |
Accrued marketing costs (TAC) | $ 2,389,201 | $ 2,200,014
Accrued expenses and other | 1,011,802 | 1,152,267
Accrued payroll and commission liabilities | 226,901 | 115,707
Arkansas grant contingency | 75,000 | 85,000
Accrued sales allowance | 50,000 | 50,000
Accrued taxes | 6,410 | 11,445
Operating lease liability | 301,641 | 362,130
Financing lease liability | 211,285 | 80,777
Total | $ 4,272,240 | $ 4,057,340

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