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Other Intangible Assets and Goodwill | 9 Months Ended
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Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
Other Intangible Assets and Goodwill | Other Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of September 30, 2020:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (3,785,250) |  |  | $ | 5,034,750 |  |  | $ | 330,749 |
Technology | 5 years |  | 3,600,000 |  |  | (2,640,000) |  |  | $ | 960,000 |  |  | 540,000 |
Customer list, ReTargeter (2) | 5 years |  | 1,931,250 |  |  | (450,626) |  |  | $ | 1,480,624 |  |  | 289,688 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,381,951) |  |  | $ | 228,049 |  |  | 120,753 |
Brand name, ReTargeter (2) | 5 years |  | 643,750 |  |  | (150,208) |  |  | $ | 493,542 |  |  | 96,563 |
Customer relationships | 20 years |  | 570,000 |  |  | (104,500) |  |  | $ | 465,500 |  |  | 21,375 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | $ | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (8,512,535) |  |  | $ | 9,052,465 |  |  | $ | 1,399,128 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
1.The trade names related to our web properties have an indefinite life, and as such are not amortized. 2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business. Amortization expense over the next five years and thereafter is as follows:
2020 | $ | 466,376 |
2021 | 1,865,504 |
2022 | 1,071,294 |
2023 | 984,500 |
2024 | 769,917 |
Thereafter | 3,504,874 |
Total | $ | 8,662,465 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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