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Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($) | 12 Months Ended
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Dec. 31, 2020 | Dec. 31, 2019
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Net Carrying Value | $ 8,196,089 |
Intangible assets classified as long-term |  |
Carrying Value | 17,565,000 | $ 17,565,000
Accumulated Amortization | (8,978,911) | (7,113,407)
Net Carrying Value | 8,586,089 | 10,451,593
Amortization | 1,865,504 | 1,565,088
Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |  |
Carrying Value | 9,853,342 | 9,853,342
Accumulated Amortization and Impairment | 0 | 0
Goodwill | 9,853,342 | 9,853,342
Intangible assets acquired | 0 | 2,575,000
Tradenames, web properties |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Carrying Value | 390,000 | 390,000
Accumulated Amortization | 0 | 0
Net Carrying Value | 390,000 | 390,000
Amortization | $ 0 | $ 0
Customer list, Google |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years | 20 years
Carrying Value | $ 8,820,000 | $ 8,820,000
Accumulated Amortization | (3,895,500) | (3,454,500)
Net Carrying Value | 4,924,500 | 5,365,500
Amortization | $ 441,000 | $ 441,000
Technology |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years | 5 years
Carrying Value | $ 3,600,000 | $ 3,600,000
Accumulated Amortization | (2,820,000) | (2,100,000)
Net Carrying Value | 780,000 | 1,500,000
Amortization | $ 720,000 | $ 720,000
Customer list, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years | 5 years
Carrying Value | $ 1,931,250 | $ 1,931,250
Accumulated Amortization | (547,188) | (160,938)
Net Carrying Value | 1,384,062 | 1,770,312
Amortization | $ 386,250 | $ 160,938
Customer list, all other |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 10 years | 10 years
Carrying Value | $ 1,610,000 | $ 1,610,000
Accumulated Amortization | (1,422,202) | (1,261,198)
Net Carrying Value | 187,798 | 348,802
Amortization | $ 161,004 | $ 161,004
Brand name, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years | 5 years
Carrying Value | $ 643,750 | $ 643,750
Accumulated Amortization | (182,396) | (53,646)
Net Carrying Value | 461,354 | 590,104
Amortization | $ 128,750 | $ 53,646
Customer relationships |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years | 20 years
Carrying Value | $ 570,000 | $ 570,000
Accumulated Amortization | (111,625) | (83,125)
Net Carrying Value | 458,375 | 486,875
Amortization | $ 28,500 | $ 28,500

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=121586364&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 + Details
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