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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($) | 3 Months Ended |
--- | --- | ---
Mar. 31, 2021 | Dec. 31, 2020
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Net Carrying Value | $ 7,729,713 |
Year-to-date Amortization | 466,376 |
Indefinite-lived Intangible Assets (Excluding Goodwill) | 390,000 |
Intangible assets classified as long-term |  |
Carrying Value | 17,565,000 |
Accumulated Amortization and Impairment | (9,445,287) |
Net Carrying Value | 8,119,713 | $ 8,586,089
Goodwill, Impaired, Accumulated Impairment Loss |  |
Carrying Value | 9,853,342 |
Net Carrying Value | $ 9,853,342 | $ 9,853,342
Customer list, Google |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years |
Carrying Value | $ 8,820,000 |
Accumulated Amortization and Impairment | (4,005,751) |
Net Carrying Value | 4,814,249 |
Year-to-date Amortization | $ 110,250 |
Technology |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 3,600,000 |
Accumulated Amortization and Impairment | (3,000,000) |
Net Carrying Value | 600,000 |
Year-to-date Amortization | $ 180,000 |
Customer list, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 1,931,250 |
Accumulated Amortization and Impairment | (643,750) |
Net Carrying Value | 1,287,500 |
Year-to-date Amortization | $ 96,562 |
Customer list, all other |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 10 years |
Carrying Value | $ 1,610,000 |
Accumulated Amortization and Impairment | (1,462,453) |
Net Carrying Value | 147,547 |
Year-to-date Amortization | $ 40,251 |
Brand name, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 643,750 |
Accumulated Amortization and Impairment | (214,583) |
Net Carrying Value | 429,167 |
Year-to-date Amortization | $ 32,188 |
Customer relationships |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years |
Carrying Value | $ 570,000 |
Accumulated Amortization and Impairment | (118,750) |
Net Carrying Value | 451,250 |
Year-to-date Amortization | $ 7,125 |

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=121586364&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 + Details
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