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Other Intangible Assets and Goodwill (Tables) | 3 Months Ended
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Mar. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets from Continuing Operations | The following is a schedule of intangible assets and goodwill as of March 31, 2021:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,005,751) |  |  | $ | 4,814,249 |  |  | $ | 110,250 |
Technology | 5 years |  | 3,600,000 |  |  | (3,000,000) |  |  | $ | 600,000 |  |  | 180,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (643,750) |  |  | $ | 1,287,500 |  |  | 96,562 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,462,453) |  |  | $ | 147,547 |  |  | 40,251 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (214,583) |  |  | $ | 429,167 |  |  | 32,188 |
Customer relationships | 20 years |  | 570,000 |  |  | (118,750) |  |  | $ | 451,250 |  |  | 7,125 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | $ | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (9,445,287) |  |  | $ | 8,119,713 |  |  | $ | 466,376 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.
Schedule of Amortization Expense | Amortization expense over the next five years and thereafter is as follows:
2021 | $ | 1,399,128 |
2022 | 1,071,294 |
2023 | 984,500 |
2024 | 769,917 |
2025 | 469,500 |
Thereafter | 3,035,374 |
Total | $ | 7,729,713 |

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- Definition Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16265-109275 + Details
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- Definition Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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