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Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended
	Mar. 31, 2021	Mar. 31, 2020
Disaggregation of Revenue [Line Items]
Net revenue	$ 10,617,809	$ 14,932,983
Percentage of total revenue	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 8,484,813	$ 13,076,990
Percentage of total revenue	79.90%	87.60%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 2,132,996	$ 1,855,993
Percentage of total revenue	20.10%	12.40%

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Amount, including tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value-added and excise.

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