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Other Intangible Assets and Goodwill
 6 Months Ended
Jun. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of June 30, 2021:
 TermCarrying
Value		Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(4,116,000)$4,704,000 $220,500 
Technology5 years3,600,000 (3,180,000)$420,000 360,000 
Customer list, ReTargeter5 years1,931,250 (740,313)$1,190,937 193,125 
Customer list, all other10 years1,610,000 (1,502,704)$107,296 80,502 
Brand name, ReTargeter5 years643,750 (246,771)$396,979 64,375 
Customer relationships20 years570,000 (125,875)$444,125 14,250 
Trade names, web properties (1)— 390,000 — $390,000 — 
Intangible assets classified as long-term$17,565,000 $(9,911,663)$7,653,337 $932,752 
Goodwill, total— $9,853,342 $— $9,853,342 $— 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
Remaining 2021$932,752 
20221,071,294 
2023984,500 
2024769,917 
2025469,500 
Thereafter3,035,374 
Total$7,263,337