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Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Disaggregation of Revenue [Line Items]
Net revenue	$ 12,635,583	$ 7,590,187	$ 23,253,392	$ 22,523,170
Percentage of total revenue	100.00%	100.00%	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 9,727,501	$ 5,649,725	$ 18,212,314	$ 18,726,715
Percentage of total revenue	77.00%	74.40%	78.30%	83.10%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 2,908,082	$ 1,940,462	$ 5,041,078	$ 3,796,455
Percentage of total revenue	23.00%	25.60%	21.70%	16.90%

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