<SEC-DOCUMENT>0000829323-21-000012.txt : 20210301
<SEC-HEADER>0000829323-21-000012.hdr.sgml : 20210301
<ACCEPTANCE-DATETIME>20210301163750
ACCESSION NUMBER:		0000829323-21-000012
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20210301
ITEM INFORMATION:		Entry into a Material Definitive Agreement
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20210301
DATE AS OF CHANGE:		20210301

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Inuvo, Inc.
		CENTRAL INDEX KEY:			0000829323
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				870450450
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32442
		FILM NUMBER:		21698501

	BUSINESS ADDRESS:	
		STREET 1:		500 PRESIDENT CLINTON AVE., STE. 300
		CITY:			LITTLE ROCK
		STATE:			AR
		ZIP:			72201
		BUSINESS PHONE:		501-205-8508

	MAIL ADDRESS:	
		STREET 1:		500 PRESIDENT CLINTON AVE., STE. 300
		CITY:			LITTLE ROCK
		STATE:			AR
		ZIP:			72201

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	INUVO, INC.
		DATE OF NAME CHANGE:	20090810

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	KOWABUNGA! INC.
		DATE OF NAME CHANGE:	20081106

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	THINK PARTNERSHIP INC
		DATE OF NAME CHANGE:	20060315
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>a8-kxgooglecontract.htm
<DESCRIPTION>8-K
<TEXT>
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<title>Document</title></head><body><div id="i94a956b07af6404fbbcf1dbceae92f12_1"></div><div style="min-height:18pt;width:100%"><div><font><br></font></div></div><div><font><br></font></div><div><font><br></font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">UNITED STATES</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">SECURITIES AND EXCHANGE COMMISSION</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Washington, DC 20549</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:14pt;font-weight:700;line-height:120%">FORM 8-K</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">CURRENT REPORT</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;&#160;</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="text-align:center"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">Date of Report (Date of earliest event reported)&#160;&#160;&#160;&#160;February 24, 2021</font></div><div style="text-align:justify"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:16pt;font-weight:700;line-height:125%">INUVO, INC.</font></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(Exact name of registrant as specified in its charter)</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:37.298%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:27.167%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:32.235%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:125%">Nevada</font></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:125%">001-32442</font></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:125%">87-0450450</font></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(State or other jurisdiction of incorporation)</font></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(Commission File Number)</font></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(IRS Employer Identification No.)</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:60.828%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:36.972%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">500 President Clinton Ave., Ste. 300, Little Rock, AR</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">72201</font></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(Address of principal executive offices)</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(Zip Code)</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:60.828%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:36.972%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">Registrant's telephone number, including area code</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">(501) 205-8508</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">&#160;(Former name or former address, if changed since last report)</font></td></tr></table></div><div><font><br></font></div><div style="padding-right:-26.4pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below)&#58;</font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:9.684%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td 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1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</font></td></tr></table></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:9.847%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:87.953%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:9.847%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:87.953%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table 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1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">Common Stock, $0.001 par value</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">INUV</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">NYSE American</font></td></tr></table></div><div style="margin-top:10pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR &#167;230.405) or Rule&#160;12b-2 of the Securities Exchange Act of 1934 (17 CFR&#160;&#167;240.12b-2).</font></div><div style="margin-top:10pt;text-align:right"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">Emerging growth company&#160;&#160;&#9744;</font></div><div style="margin-top:10pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.&#160;&#160;&#9744;</font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:8pt;font-weight:400;line-height:120%">&#160;&#160;</font></div><div style="text-align:right"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:8pt;font-weight:400;line-height:120%">&#160;</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;</font><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Item 1.01&#160;&#160;&#160;&#160;Entry into a Material Definitive Agreement.</font></div><div><font><br></font></div><div style="text-indent:27.35pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">On February 24, 2021, Vertro, Inc. (&#8220;Vertro&#8221;), a wholly-owned subsidiary of Inuvo, Inc. (&#8220;Inuvo&#8221;) entered into a Google Services Agreement (the &#8220;Agreement&#8221;) with Google LLC (&#8220;Google&#8221;), effective as of March 1, 2021.</font></div><div style="text-indent:27.35pt"><font><br></font></div><div style="text-indent:27.35pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">Under the Agreement, Vertro has agreed to utilize Google&#8217;s WebSearch Service and AdSense For Search on approved websites.&#160;The term of the Agreement is from March 1, 2021 to February 28, 2023, unless terminated earlier in accordance with the terms of the Agreement. The Agreement contains customary termination provisions. </font></div><div style="text-indent:27.35pt"><font><br></font></div><div style="text-indent:27.35pt"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">The summary of the Agreement does not purport to be complete and is qualified in its entirety by reference to the Agreement, a copy of which is filed as Exhibit 10.1 to this Current Report on Form 8-K.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Item 9.01</font><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">&#160;&#160;&#160;&#160;</font><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Financial Statements and Exhibits.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">(d)&#160;&#160;&#160;&#160;Exhibits.</font></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:98.076%"><tr><td style="width:1.0%"></td><td style="width:7.723%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:90.077%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%">10.1*#</font></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><div style="margin-bottom:0.08pt"><font style="color:#0000ff;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%;text-decoration:underline"><a href="ex101-googlecontract.htm" style="color:#0000ff;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:125%;text-decoration:underline">Google Services Agreement by and between Vertro, Inc. and Google LLC, dated as of February 24, 2021, and effective as of March 1, 2021.</a></font></div></td></tr></table></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%">* Certain portions of this exhibit have been redacted pursuant to Item 601(b)(10)(iv) of Regulation S-K. The omitted information is (i) not material and (ii) would likely cause competitive harm to Inuvo if publicly disclosed.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%"># Schedules, exhibits and similar attachments to this exhibit have been omitted pursuant to Item&#160;601(a)(5) of Regulation S-K. 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<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>2
<FILENAME>ex101-googlecontract.htm
<DESCRIPTION>EX-10.1
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<title>Document</title></head><body><div id="iea55774cdc2046b69c2434422605604b_1"></div><div style="min-height:28.8pt;width:100%"><div><font><br></font></div><div style="text-align:right"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">EXECUTION COPY</font></div><div style="text-align:right"><font><br></font></div><div style="text-align:right"><font><br></font></div></div><div style="text-align:right"><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">Exhibit 10.1</font></div><div style="text-align:right"><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">CERTAIN INFORMATION HAS BEEN EXCLUDED FROM THIS EXHIBIT BECAUSE IT IS BOTH NOT MATERIAL AND WOULD LIKELY CAUSE COMPETIVE HARM TO THE REGISTRANT IF PUBLICLY DISCLOSED.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:120%">&#91;***&#93; INDICATES THAT INFORMATION HAS BEEN REDACTED</font></div><div><font><br></font></div><div style="margin-top:6pt"><img alt="image_01.jpg" src="image_01.jpg" style="height:47px;margin-bottom:5pt;vertical-align:text-bottom;width:140px"></div><div style="margin-top:6pt;text-align:center"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">GOOGLE SERVICES AGREEMENT</font></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="background-color:#ffff99;border-bottom:2pt solid #000000;border-left:2pt solid #000000;border-right:2pt solid #000000;border-top:2pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">COMPANY INFORMATION</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:25.860%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:24.226%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:22.756%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:22.758%"></td><td style="width:0.1%"></td></tr><tr><td colspan="12" style="border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:2pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">COMPANY&#58;  VERTRO, INC.</font></div><div><font><br></font></div></td></tr><tr><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:0 1pt"></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Business Contact&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Legal Contact&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Technical Contact&#58;</font></td></tr><tr><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:right;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Name&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">Don &#8220;Trey&#8221; Barrett III</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">John Pisaris</font></td><td colspan="3" style="border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">Dana Robbins</font></td></tr><tr><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:right;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Title&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">COO</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">General Counsel</font></td><td colspan="3" style="border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">VP, Owned and Operated Properties</font></td></tr><tr><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:right;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Address, City, State, <br>Postal Code&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">500 President Clinton Avenue</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Suite 300</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Little Rock AR 72142</font></div><div style="padding-right:-5.4pt"><font><br></font></div></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">500 President Clinton Avenue</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Suite 300</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Little Rock AR 72142</font></div><div style="padding-right:-5.4pt"><font><br></font></div></td><td colspan="3" style="border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">500 President Clinton Avenue</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Suite 300</font></div><div><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Little Rock AR 72142</font></div></td></tr><tr><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:right;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Phone&#58;</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">501-205-4965</font></td><td colspan="3" style="border-left:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">501-205-8508 x224</font></td><td colspan="3" 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solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">John.Pisaris&#64;inuvo.com</font></td><td colspan="3" style="border-bottom:1pt solid #000000;border-left:1pt solid #000000;border-right:1pt solid #000000;border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:133%">Dana.Robbins&#64;inuvo.com</font></td></tr></table></div><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="background-color:#ffff99;border-bottom:2pt solid #000000;border-left:2pt solid #000000;border-right:2pt solid 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style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="background-color:#ffff99;border-bottom:2pt solid #000000;border-left:2pt solid #000000;border-right:2pt solid #000000;border-top:2pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">SEARCH SERVICES</font></td></tr></table></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">WEBSEARCH SERVICE (&#8220;WS&#8221;)</font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="background-color:#ffff99;border-bottom:2pt solid #000000;border-left:2pt solid #000000;border-right:2pt solid #000000;border-top:2pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">ADVERTISING SERVICES</font></td></tr></table></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">ADSENSE FOR SEARCH (&#8220;AFS&#8221;)</font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font></div><div style="height:28.8pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:82.792%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr style="height:15pt"><td colspan="3" style="padding:0 1pt"></td></tr></table></div><div><font><br></font></div></div></div><div id="iea55774cdc2046b69c2434422605604b_4"></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:36pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">This Google Services Agreement (&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Agreement</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;) is entered into by Google LLC (&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Google</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;) and Vertro, Inc. (&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Company</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;) and is effective as of the Effective Date.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">1.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:28.79pt">Definitions.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  In this Agreement&#58;</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.74pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Ad</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means an individual advertisement provided through the applicable Advertising Service. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Ad Deduction</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means, for each of the Advertising Services, for any period during the Term, the Deduction Percentage (listed in Exhibit B) of Ad Revenues. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.62pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Ad Revenues</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means, for any period during the Term, revenues that are recognized by Google in connection with Company&#8217;s use of the applicable Advertising Service and attributed to Ads in that period.  Notwithstanding the forgoing, if advertisers buy Ads at a fixed or aggregated price, then Ad Revenues for those Ads will be calculated as if such advertisers had paid the final price for the provision of the Ad in accordance with the definition above.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">d..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.7pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Ad Set</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means a set of one or more Ads.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">e..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.62pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Advertising Services</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means the advertising services listed on the front pages of this Agreement. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">f..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:34.65pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Affiliate</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means any entity that directly or indirectly controls, is controlled by or is under common control with, a party.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">g..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.28pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Alternative Search Queries</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; ***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">h..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Approved Client Application</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; ***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">i..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:35.69pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Approved Mobile Application</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means a Client Application listed in Exhibit A that runs on a user&#8217;s mobile device and that has been approved by Google for the purpose of directly accessing and implementing a Service within such Client Application. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">j..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:35.69pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Brand Features</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means each party&#8217;s trade names, trademarks, logos and other distinctive brand features.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">k..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.05pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Click Tracking</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means click tracking or other click monitoring of Ads or Ad Sets on the Sites by Company.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">l..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:35.69pt"> &#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Client Application</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means any application, plug-in, helper, component or other executable code that runs on a user&#8217;s computer or mobile device (or any subsequent version of such application). </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">m..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:29.72pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Company</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Content</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means any content served to End Users that is not provided by Google. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">n..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Confidential Information</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means information that one party (or an Affiliate) discloses to the other party under this Agreement, and that is marked as confidential or would normally be considered confidential information under the circumstances.&#160; It does not include information that the recipient already </font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">knew, that becomes public through no fault of the recipient, that was independently developed by the recipient, or that was lawfully given to the recipient by a third party.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">o..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Desktop AFS Ads</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; ***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">p..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">EEA AFS Request</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">q..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.82pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">EEA End User</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">r..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:34.54pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">EEA Query</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">s..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:34.19pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">End Users</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">t..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:35pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Equivalent AFS Ads</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">u..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.82pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Google Branding Guidelines</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">v..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.05pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Google Program Guidelines</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">w..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:30.87pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Intellectual Property Rights</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means all copyrights, moral rights, patent rights, trademarks, rights in or relating to Confidential Information and any other intellectual property or similar rights (registered or unregistered) throughout the world. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">x..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.16pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Mobile Devices</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">y..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.62pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Mobile AFS Ads</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">z..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.51pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Mobile &#38; Tablet Queries</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">aa..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:29.28pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Net Ad Revenues</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means, for each of the Advertising Services, for any period during the Term, Ad Revenues for that period minus the Ad Deduction (if any) for that period.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ab..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:28.13pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Request</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means a request from Company or an End User (as applicable) to Google for a Search Results Set and&#47;or an Ad Set (as applicable).</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ac..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:29.16pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Results</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means Search Results Sets, Search Results, Ad Sets or Ads.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ad..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:28.24pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Results Page</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means any Site page that contains any Results. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ae..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:29.16pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Search Box</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means a search box (or other means approved by Google) for the purpose of sending search queries to Google as part of a Request.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">af..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:30.19pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Search Query</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ag..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:28.82pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Search Result</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means an individual search result provided through the applicable Search Service. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ah..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:28.13pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Search Results Set</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means a set of one or more Search Results. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ai..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:31.23pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Search Services</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means the search services listed on the front pages of this Agreement.</font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">aj..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:31.23pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Services</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means the Advertising Services and&#47;or Search Services (as applicable).</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">ak..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:28.59pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Site(s)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; means the Web site(s) located at the URL(s) listed in Exhibit A of this Agreement and the Approved Mobile Applications listed in Exhibit A of this Agreement, together with the additional URL(s) and Client Applications approved by Google from time to time under subsection 8.3(a) below.</font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">al..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:31.23pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Tablet Devices</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">am..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:25.26pt">&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Tablet AFS Ads</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div style="padding-left:18pt;text-indent:-18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">2.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:9.99pt">Launch, Implementation and Maintenance of Services.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Launch</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%"> </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">The parties will each use reasonable efforts to launch the Services into live use within 30 days from the Effective Date.  Company will not launch any implementation of the Services into live use, including without limitation any implementation of Alternative Search Queries, and such implementations will not be payable by Google, until Google has approved such implementations in writing, which approval will not be unreasonably withheld or delayed.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Implementation and Maintenance</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">For the remainder of the Term, Google will make available and Company will implement and maintain each of the Services on each of the Sites. For clarity, Company may not implement the Services on a property that is not a Site .  </font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will ensure that Company&#58;</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">is the technical and editorial decision maker in relation to each page, including Results Pages, and each Approved Mobile Application on which the Services are implemented&#59; and</font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">has control over the way in which the Services are implemented on each of those pages, Approved Mobile Applications .</font></div><div><font><br></font></div><div style="text-indent:31.07pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will ensure that the Services are implemented and maintained in accordance with&#58;</font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">the applicable Google Branding Guidelines&#59;</font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">the applicable Google Program Guidelines&#59;</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(3)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">Google technical protocols (if any) and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time.  </font></div><div><font><br></font></div><div style="text-indent:30.94pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iv)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">AFS Result Requirements.</font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:15.45pt">***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:15.45pt">***</font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:33.45pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(v)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will ensure that (i) every Search Query generates a WS Request (ii) every Request is generated by a Search Query and (iii) every Request contains the Search Query that generated that Request.</font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:30.94pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(vi)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and&#47;or an Ad Set (as applicable) when available.  Company will then display the Search Results Set and&#47;or Ad Set (as applicable) on the applicable Site.  </font></div><div><font><br></font></div><div style="text-indent:28.43pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(vii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will ensure that at all times during the applicable Term, Company&#58;  </font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">has a clearly labeled and easily accessible privacy policy in place relating to the Site(s)&#59; and</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">provides the End User with clear and comprehensive information about cookies and other information stored or accessed on the End User&#8217;s device in connection with the Services, including information about End Users&#8217; options for cookie management.</font></div><div><font><br></font></div><div style="text-indent:25.92pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(viii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will use commercially reasonable efforts to ensure that an End User gives consent to the storing and accessing of cookies and other information on the End User&#8217;s device in connection with the Services where such consent is required by law.</font></div><div><font><br></font></div><div style="text-indent:31.05pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ix)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div><font><br></font></div><div style="text-indent:33.56pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(x)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google and Company agree to the Google Ads controller-controller data protection terms available at&#58; https&#58;&#47;&#47;privacy.google.com&#47;businesses&#47;controllerterms&#47; (or any different or additional URL Google may provide to Company from time to time).</font></div><div><font><br></font></div><div style="text-indent:31.05pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(xi)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">***</font></div><div style="padding-left:45pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Mobile &#38; Tablet Queries</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">*** </font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">3.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Policy and Compliance Obligations.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Policy Obligations.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> Company will not, and will not knowingly or negligently allow any third party to&#58;</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">modify, obscure or prevent the display of all, or any part of, any Results&#59;</font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">edit, filter, truncate, append terms to or otherwise modify any Search Query, except as provided in Section 2.2(k)&#59;</font></div><div><font><br></font></div><div style="text-indent:31.07pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">implement any click tracking or other click monitoring of Results, except as provided in Section 7 (Click Tracking) below&#59; </font></div><div><font><br></font></div><div style="text-indent:30.94pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iv)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">display any Results in pop-ups, pop-unders, exit windows, expanding buttons, animation or other similar methods&#59;</font></div><div><font><br></font></div><div style="text-indent:33.45pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(v)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">interfere with the display of or frame any Results Page or any page accessed by clicking on any Results&#59;</font></div><div><font><br></font></div><div style="text-indent:30.94pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(vi)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">display any content between any Results and any page accessed by clicking on those Results or place any interstitial content immediately before any Results Page containing any Results&#59; </font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:28.43pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(vii)</font><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">enter into any type of arrangement with a third party where either party receives a financial benefit in connection with the Results or Ad revenue (including any co-branding, white labeling or sub-syndication arrangement) For the avoidance of doubt, nothing in this Section 3.1(g) is intended to prevent Company from displaying Equivalent AFS Ads(or other third party ads) on a Results Page&#59;</font></div><div><font><br></font></div><div style="text-indent:25.92pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(viii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">directly or indirectly, (i) offer incentives to End Users to generate impressions, Requests or clicks on Results, (ii) fraudulently generate impressions, Requests or clicks on Results or (iii) modify impressions, Requests or clicks on Results&#59;</font></div><div><font><br></font></div><div style="text-indent:31.05pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ix)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">&#8220;crawl&#8221;, &#8220;spider&#8221;, index or in any non-transitory manner store or cache information obtained from the Services (including Results)&#59; or</font></div><div><font><br></font></div><div style="text-indent:33.56pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(x)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">display on any Site, any content that violates or encourages conduct that would violate the Google Program Guidelines, Google technical protocols and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Compliance Obligations</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Company will not knowingly or negligently allow any use of or access to the Services through any Site that is not in compliance with the terms of this Agreement.  Company will use commercially reasonable efforts to monitor for any such access or use and will, if any such access or use is detected, take all reasonable steps requested by Google to disable this access or use.  If Company is not in compliance with this Agreement at any time, Google may with notice to Company, suspend provision of all (or any part of) the applicable Services until Company implements adequate corrective modifications as reasonably required and determined by Google.  </font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">4.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Conflicting Services. ***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div style="padding-left:18pt;text-indent:18pt"><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">5.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Third Party Advertisements.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">6.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Client Applications. ***</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">7.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt"> Click Tracking.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">***</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">8.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Changes and Modifications.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">By Google</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  If Google modifies the Google Branding Guidelines, Google Program Guidelines or the Google technical protocols, and the modification requires action by Company, Company will take the necessary action no later than 30 days from receipt of notice from Google.  Any modifications to the Google Branding Guidelines or Google Program Guidelines will be generally applied to Google&#8217;s similarly situated customers in the same region who are using the specific Service impacted by the modification.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">By Company</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company will provide Google with at least 15 days prior notice of any change in code or serving technology that could reasonably be expected to affect the delivery or display of any Results.</font></div><div style="padding-left:45pt"><font><br></font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Site List Changes</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div style="padding-left:61.2pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Company may notify Google from time to time that it wishes to add or remove (i) URL(s) to those comprising the Site(s) or (ii) Client Applications to those comprising the Approved Mobile </font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Applications, in each such case, by sending notice to Google at least 45 days before Company wishes the addition or deletion to take effect.  Google may approve or disapprove the request in its reasonable discretion, this approval or disapproval to be in writing.  </font></div><div style="padding-left:45pt"><font><br></font></div><div><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">If there is a change in control of any Site (such that the conditions set out in Section 2.2(b)(i) or 2.2(b)(ii) are not met)&#58;</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">Company will provide notice to Google at least 30 days before the change&#59; and</font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">unless the entire Agreement is assigned to the third party controlling the Site in compliance with Section 17.3 (Assignment) below, from the date of that change in control of the Site , that Site  will be treated as removed from this Agreement.  Company will ensure that from that date, the Services are no longer implemented on that Site.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">9.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27.99pt">Intellectual Property.  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Except to the extent expressly stated otherwise in this Agreement, neither party will acquire any right, title or interest in any Intellectual Property Rights belonging to the other party, or to the other party&#8217;s licensors.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">10.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Brand Features.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:33.74pt">Google grants to Company a non-exclusive and non-sublicensable license during the Term to use the Google Brand Features solely to fulfill Company&#8217;s obligations in connection with the Services in accordance with this Agreement and the Google Branding Guidelines.  Google may revoke this license at any time upon notice to Company.  Any goodwill resulting from the use by Company of the Google Brand Features will belong to Google.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:32.59pt">Google may include Company&#8217;s Brand Features in customer lists.  Google will provide Company with a sample of this usage if requested by Company.</font></div><div><font><br></font></div><div style="padding-left:18pt;text-indent:-18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">11.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:6.44pt">Payment. </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Company Payments</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">Search Services</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">The Search Fees owed to Google under this Agreement will be calculated using the number of Requests for Search Results Sets as reported by Google.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font></div><div style="text-indent:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">Offset</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Google may offset the Search Fees payable by Company under this Agreement against Google&#8217;s payment obligations to Company under this Agreement.</font></div><div><font><br></font></div><div style="text-indent:31.07pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:27pt">Invoices</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Even if the Search Fees are offset under subsection 11.1(b), Google will invoice (or send a statement of financial activity to) Company for Search Fees in the month after the Search Fees are incurred.  Company will pay the invoice amount, if any, to Google within 30 days of the date of invoice.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Google Payments</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">For each applicable Advertising Service, Google will pay Company an amount equal to the Revenue Share Percentage(s) (listed in Exhibit B) of Net Ad Revenues attributable to a calendar month.  This payment will be made in the month following the calendar month in which the applicable Ads were displayed.</font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google&#8217;s payments for Advertising Services under this Agreement will be based on Google&#8217;s accounting which may be filtered to exclude (i) invalid queries, impressions, conversions or clicks, and (ii) any amounts refunded to advertisers in connection with Company&#8217;s failure to comply with this Agreement, as reasonably determined by Google.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">All Payments</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">As between Google and Company, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Sites. Company is responsible for all taxes (if any) associated with the Services, other than taxes based on Google&#8217;s net income.  All payments to Company from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted.  If Google is obligated to withhold any taxes from its payments to Company, Google will notify Company of this and will make the payments net of the withheld amounts.  Google will provide Company with original or certified copies of tax payments (or other sufficient evidence of tax payments) if any of these payments are made by Google.  </font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">All payments due to Google or to Company will be in the currency specified in Exhibit B and made by electronic transfer to the account notified to the paying party by the other party for that purpose, and the party receiving payment will be responsible for any bank charges assessed by the recipient&#8217;s bank. </font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:31.07pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">In addition to other rights and remedies Google may have, Google may offset any payment obligations to Company&#160;that Google may incur under this Agreement against any undisputed, past due product or service fees owed to Google by Company under this Agreement or any other agreement between Company and Google.  Google may also withhold and offset against its payment obligations under this Agreement, or require Company to pay to Google within 30 days of any invoice, any amounts Google may have overpaid to Company in prior periods.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">12.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Warranties&#59; Disclaimers.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Warranties</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Each party warrants that (a) it has full power and authority to enter into this Agreement&#59; and (b) entering into or performing under this Agreement will not violate any agreement it has with a third party.  </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Disclaimers</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Except as expressly provided for in this Agreement and to the maximum extent permitted by applicable law, NEITHER PARTY MAKES ANY WARRANTY OF ANY KIND, WHETHER IMPLIED, STATUTORY, OR OTHERWISE AND DISCLAIMS, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE, AND NONINFRINGEMENT.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">13.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Indemnification.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">By Company</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Company will indemnify, defend, and hold harmless Google from and against all liabilities, damages, and costs (including settlement costs) arising out of a third party claim&#58; (a) arising from any Company Content, Sites or Company Brand Features&#59; (b) arising from Company&#8217;s breach of this Agreement&#59; or (c) arising from Click Tracking. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">By Google</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">  </font></div><div style="padding-left:18pt"><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google will indemnify, defend, and hold harmless Company from and against all liabilities, damages, and costs (including settlement costs) arising out of a third party claim&#58; (i) that authorized use of Google&#8217;s technology used to provide the Services or any Google Brand Features  infringes or misappropriates any copyright, trade secret, trademark or U.S. patent of that third party&#59; or (ii) arising from Google&#8217;s breach of this Agreement.  </font></div><div style="text-indent:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">For purposes of clarity, Google will not have any obligations or liability under this Section 13 (Indemnification) to the extent arising from any (i) use of the Services or Google Brand Features  in a modified form or in combination with services or software not furnished by Google, (ii) content, information or data provided to Google by Company, End Users or any other third parties, or (iii) Search Results, Ads, content appearing in Search Results or Ads, or content to which Search Results or Ads link. </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">General</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  The party seeking indemnification will promptly notify the other party of the claim and cooperate with the other party in defending the claim.  The indemnifying party has full control and authority over the defense, except that any settlement requiring the party seeking indemnification to admit liability or to pay any money will require that party&#8217;s prior written consent, such consent not to be unreasonably withheld or delayed.  The other party may join in the defense with its own counsel at its own expense.  THE INDEMNITIES IN SUBSECTIONS 13.1(a) and 13.2(a)(i) ARE THE ONLY REMEDY UNDER THIS AGREEMENT FOR VIOLATION OF A THIRD PARTY&#8217;S INTELLECTUAL PROPERTY RIGHTS.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">14.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Limitation of Liability.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Limitation</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">NEITHER PARTY WILL BE LIABLE UNDER THIS AGREEMENT FOR LOST REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, EVEN IF THE PARTY KNEW OR SHOULD HAVE KNOWN THAT SUCH DAMAGES WERE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY.</font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">NEITHER PARTY WILL BE LIABLE UNDER THIS AGREEMENT FOR MORE THAN THE SUM OF FEES PAID TO SUCH PARTY UNDER THIS AGREEMENT AND AD REVENUES RECEIVED AND RETAINED BY SUCH PARTY DURING THE 12 MONTHS BEFORE THE CLAIM ARISES.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Exceptions to Limitations</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">. &#160;These limitations of liability do not apply to breaches of confidentiality obligations contained in this Agreement, or violations of a party&#8217;s Intellectual Property Rights by the other party, or indemnification obligations contained in this Agreement (except for patent indemnification obligations).</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">15.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Confidentiality&#59; Publicity.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Confidentiality</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  The recipient of any Confidential Information will not disclose that Confidential Information, except to Affiliates, employees, agents or professional advisors who need to know it and who have agreed in writing (or in the case of professional advisors are otherwise bound) to keep it confidential.  The recipient will ensure that those people and entities use Confidential Information only to exercise rights and fulfill obligations under this Agreement, while using reasonable care to keep the Confidential Information confidential.&#160; The recipient may also disclose Confidential Information when required by law after giving reasonable notice to the discloser, if permitted by law. The parties acknowledge that Company will be required to file a redacted copy of this Agreement with the Securities and Exchange </font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">Commission and all exhibits and appendices hereto as an exhibit to its next periodic filing and will also be required to file a summary of the material terms of this Agreement in a Form 8-K to be filed with the Securities and Exchange Commission within four business days of execution of this Agreement. The parties will work together to create a mutually agreeable redacted Agreement for such periodic filing and a mutually agreeable summary for the Form 8-K.</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Exceptions</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  </font></div><div><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Notwithstanding Section 15.1 (Confidentiality), Google may (a) inform advertisers of Company&#8217;s participation in the Services&#59; and (b) share with advertisers Site-specific (including Approved Mobile Application-specific) statistics, the Site URL, the name and platform of the Approved Mobile Applications, and related information collected by Google through its provision of the Advertising Services to Company.  Disclosure of information by Google under this subsection 15.2(a) will be subject to the terms of the Google Privacy Policy located at the following URL&#58;</font><font style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%"> </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">http&#58;&#47;&#47;www.google.com&#47;privacypolicy.html (or a different URL Google may provide to Company from time to time).</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Publicity</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Neither party may make any public statement regarding this Agreement without the other&#8217;s written approval.&#160;</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">16.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Term and Termination.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Term</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  The term of this Agreement is the Term stated on the front pages of this Agreement, unless earlier terminated as provided in this Agreement.  </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Special Suspension.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> If the government or controlling body of any country or territory in which the Services are made available (a) instigates or carries out an investigation or proceeding relating to the Services&#59; or (b) imposes any law, restriction or regulation (&#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Service Restricting Law</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;) that (i) makes it illegal to distribute or make available the Services and&#47;or any other relevant Google application or service that incorporates the Services or any portion thereof, into such country or territory&#59; or (ii) or places a substantial burden on Google, where substantial is measured with respect to Google&#8217;s economic benefit under this Agreement, as determined by Google in its reasonable and good faith judgment (such substantial burden, a &#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Substantial Burden</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;), then in each such case, Google may elect to suspend access to the Services in such country or territory until such time as the Service Restricting Law is repealed or nullified or modified or the investigation or proceeding is permanently closed such that it is no longer illegal, a Substantial Burden or potentially in breach of law, as applicable, for the Services to be distributed or made available in such country or territory.&#160;</font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Termination</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div><font><br></font></div><div style="text-indent:36.09pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(i)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Either party may terminate this Agreement with notice if the other party is in material breach of this Agreement&#58; </font></div><div style="padding-left:45pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">where the breach is incapable of remedy&#59;</font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">where the breach is capable of remedy and the party in breach fails to remedy that breach within 30 days after receiving notice from the other party&#59; or</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(3)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">more than twice even if the previous breaches were remedied.</font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:33.58pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(ii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google reserves the right to suspend or terminate Company&#8217;s use of any Services that are alleged or reasonably believed by Google to infringe or violate a third party right.  If any suspension of a Service under this subsection 16.2(f) continues for more than 6 months, Company may immediately terminate this Agreement upon notice to Google.</font></div><div><font><br></font></div><div style="text-indent:31.07pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iii)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Google may terminate this Agreement, or the provision of any Service, immediately with notice if pornographic content that is illegal under U.S. law is displayed on any Site . </font></div><div><font><br></font></div><div style="text-indent:30.94pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(iv)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:27pt">Upon the expiration or termination of this Agreement for any reason&#58;</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(1)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">all rights and licenses granted by each party will cease immediately&#59; </font></div><div style="padding-left:81pt"><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(2)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">if requested, each party will use commercially reasonable efforts to promptly return to the other party, or destroy and certify the destruction of, all Confidential Information disclosed to it by the other party&#59; and</font></div><div><font><br></font></div><div style="text-indent:81pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">(3)</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;padding-left:15.45pt">any continued use of the Services will be subject to Google&#8217;s then standard terms and conditions available at </font><font style="color:#0000ff;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;text-decoration:underline">www.google.com&#47;adsense&#47;localized-terms</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">, provided that Google will not be obligated to provide the Services (including Results) to Company or make any payments with respect to Company&#8217;s continued use of the Services following expiration or termination. </font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">17.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:23.64pt">Miscellaneous.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">a..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.74pt">Compliance with Laws</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Each party will comply with all applicable laws, rules, and regulations in fulfilling its obligations under this Agreement.  </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">b..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Notices</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  All notices of termination or breach must be in writing and addressed to the attention of the other party&#8217;s Legal Department and primary point of contact. &#160;The email address for notices being sent to Google&#8217;s Legal Department is </font><font style="color:#0000ff;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%;text-decoration:underline">legal-notices&#64;google.com</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  All other notices must be in English, in writing and addressed to the other party&#8217;s primary contact.  Notice will be treated as given on receipt, as verified by written or automated receipt or electronic log (as applicable).</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">c..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Assignment</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Neither party may assign any part of this Agreement without the written consent of the other, except to an Affiliate where (a) the assignee has agreed in writing to be bound by the terms of this Agreement&#59; (b) the assigning party remains liable for obligations under the Agreement if the assignee defaults on them&#59; and (c) the assigning party has notified the other party of the assignment. &#160;Any other attempt to assign is void. </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">d..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.7pt">Change of Control</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%"> </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> Upon the earlier of (a) entering into an agreement providing for a change of control (for example, through a stock purchase or sale, merger, asset sale, liquidation or other similar form of corporate transaction), (b) the board of directors of a party recommending its shareholders approve a change of control, or (c) the occurrence of a change of control (each, a &#8220;</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%">Change of Control Event</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#8221;), the party experiencing the Change of Control Event will notify the other party of this in writing as soon as reasonably possible (and if possible before the occurrence of such Change of Control Event) but in any event no later than 30 days after the occurrence of the Change of Control Event. After receiving notice of any Change of Control Event, the other party may terminate this Agreement upon 30 days&#8217; written notice to the party experiencing the Change of Control Event</font></div><div style="padding-left:18pt"><font><br></font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">e..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.62pt">Governing Law</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE SERVICES WILL BE GOVERNED BY CALIFORNIA LAW, EXCLUDING CALIFORNIA&#8217;S CONFLICT OF LAW RULES, AND WILL BE LITIGATED EXCLUSIVELY IN THE FEDERAL OR STATE COURTS OF SANTA CLARA COUNTY, CALIFORNIA, USA.  THE PARTIES CONSENT TO PERSONAL JURISDICTION IN THOSE COURTS. </font></div><div style="padding-left:18pt"><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">f..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:34.65pt">Equitable Relief</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Nothing in this Agreement will limit either party&#8217;s ability to seek equitable relief&#59; except that Company will not seek, in a proceeding filed during the Term or for one year after the Term, an injunction or an exclusion order of any of the Services or any portion of the Services based on patent infringement.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">g..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.28pt">Entire Agreement&#59; Amendments</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  This Agreement sets out all terms agreed between the parties and supersedes all other agreements between the parties relating to its subject matter.  In entering into this Agreement, neither party has relied on, and neither party will have any right or remedy based on, any statement, representation or warranty (whether made negligently or innocently), except those expressly set out in this Agreement.  Any amendment must be in writing, signed (including by electronic signature) by both parties, and expressly state that it is amending this Agreement.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">h..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">No Waiver</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Neither party will be treated as having waived any rights by not exercising (or delaying the exercise of) any rights under this Agreement.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">i..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:35.69pt">Severability</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  If any term (or part of a term) of this Agreement is invalid, illegal or unenforceable, the rest of the Agreement will remain in effect.  </font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">j..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:35.69pt">Survival</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  The following sections of this Agreement will survive any expiration or termination of this Agreement&#58; 9 (Intellectual Property), 13 (Indemnification), 14 (Limitation of Liability), 15 (Confidentiality&#59; Publicity) and 17 (Miscellaneous).</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">k..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:33.05pt">No Agency</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  </font><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">This Agreement</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%"> </font><font style="background-color:#ffffff;color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">does not create an agency, partnership, or joint venture between the parties</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">l..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:35.69pt">No Third Party Beneficiaries</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  This Agreement does not confer any benefits on any third party unless it expressly states that it does.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">m..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:29.72pt">Force Majeure</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  Neither party will be liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.</font></div><div><font><br></font></div><div style="text-indent:18pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">n..</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:120%;padding-left:32.59pt">Counterparts</font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">.  The parties may execute this Agreement in counterparts, including facsimile, PDF or other electronic copies, which taken together will constitute one instrument.</font></div><div><font><br></font></div><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:120%">&#160;&#160;&#160;&#160;Signed&#58;</font></div><div style="text-align:justify"><font><br></font></div><div style="margin-bottom:6pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:92.307%"><tr><td style="width:1.0%"></td><td style="width:48.900%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:48.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt 2px 9.1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Google</font></td><td colspan="3" style="padding:2px 1pt 2px 9.1pt;text-align:left;vertical-align:middle"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:700;line-height:133%">Company</font></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">By&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">&#47;s&#47; Philipp Schindler&#160;&#160;&#160;&#160;</font></div></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">By&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">&#47;s&#47; Don W. Barrett, III&#160;&#160;&#160;&#160;</font></div></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">Print Name&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">Philipp Schindler&#160;&#160;&#160;&#160;</font></div></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">Print Name&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">Don W. Barrett, III&#160;&#160;&#160;&#160;</font></div></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">&#160;&#160;&#160;Title&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">Authorized Signatory&#160;&#160;&#160;&#160;</font></div></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">Title&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">COO&#160;&#160;&#160;&#160;</font></div></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">Date&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">02&#47;24&#47;2021&#160;&#160;&#160;&#160;</font></div></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:bottom"><div style="padding-left:8.1pt"><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%">Date&#58; </font><font style="color:#000000;font-family:'Garamond',serif;font-size:11pt;font-weight:400;line-height:174%;text-decoration:underline">02&#47;23&#47;2021&#160;&#160;&#160;&#160;</font></div></td></tr></table></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div><hr style="page-break-after:always"><div style="min-height:72pt;width:100%"><div><font><br></font></div></div><div><font><br></font></div><div style="text-align:center"><font><br></font></div><div><font><br></font></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><font><br></font></div></div></div></body></html>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
