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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($) | 6 Months Ended |
--- | --- | ---
Jun. 30, 2022 | Dec. 31, 2021
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Net Carrying Value | $ 5,751,541 |
Year-to-date Amortization | 579,044 |
Trade names, web properties | 390,000 |
Intangible assets classified as long-term |  |
Carrying Value | 17,565,000 |
Accumulated Amortization and Impairment | (11,423,459) |
Net Carrying Value | 6,141,541 | $ 6,720,585
Goodwill, Impaired, Accumulated Impairment Loss |  |
Carrying Value | 9,853,342 |
Net Carrying Value | $ 9,853,342 | $ 9,853,342
Customer list, Google |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years |
Carrying Value | $ 8,820,000 |
Accumulated Amortization and Impairment | (4,557,000) |
Net Carrying Value | 4,263,000 |
Year-to-date Amortization | $ 220,500 |
Technology |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 3,600,000 |
Accumulated Amortization and Impairment | (3,600,000) |
Net Carrying Value | 0 |
Year-to-date Amortization | $ 60,000 |
Customer list, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 1,931,250 |
Accumulated Amortization and Impairment | (1,126,563) |
Net Carrying Value | 804,687 |
Year-to-date Amortization | $ 193,125 |
Customer list, all other |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 10 years |
Carrying Value | $ 1,610,000 |
Accumulated Amortization and Impairment | (1,610,000) |
Net Carrying Value | 0 |
Year-to-date Amortization | $ 26,794 |
Brand name, ReTargeter |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 5 years |
Carrying Value | $ 643,750 |
Accumulated Amortization and Impairment | (375,521) |
Net Carrying Value | 268,229 |
Year-to-date Amortization | $ 64,375 |
Customer relationships |  |
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |  |
Term | 20 years |
Carrying Value | $ 570,000 |
Accumulated Amortization and Impairment | (154,375) |
Net Carrying Value | 415,625 |
Year-to-date Amortization | $ 14,250 |

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI https://asc.fasb.org/extlink&oid=126954810&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI https://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI https://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 + Details
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