XML 22 R11.htm IDEA: XBRL DOCUMENT
v3.22.2.2

Other Intangible Assets and Goodwill | 9 Months Ended
--- | ---
Sep. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract] |
Other Intangible Assets and Goodwill | Other Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of September 30, 2022:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,667,250) |  |  | $ | 4,152,750 |  |  | $ | 330,750 |
Technology | 5 years |  | 3,600,000 |  |  | (3,600,000) |  |  | — |  |  | 60,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (1,223,126) |  |  | 708,124 |  |  | 289,688 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,610,000) |  |  | — |  |  | 26,794 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (407,708) |  |  | 236,042 |  |  | 96,562 |
Customer relationships | 20 years |  | 570,000 |  |  | (161,500) |  |  | 408,500 |  |  | 21,375 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (11,669,584) |  |  | $ | 5,895,416 |  |  | $ | 825,169 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
(1) The trade names related to our web properties have an indefinite life, and as such are not amortized. Amortization expense over the next five years and thereafter is as follows:
2022 (remainder of year) | $ | 246,125 |
2023 | 984,500 |
2024 | 769,917 |
2025 | 469,500 |
2026 | 469,500 |
Thereafter | 2,565,876 |
Total | $ | 5,505,418 |

X
- References No definition available. + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI https://asc.fasb.org/topic&trid=2144416 + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration