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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2022
OR
☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________________ to ______________________
Commission file number: 001-32442

Inuvo, Inc.
(Exact name of registrant as specified in its charter)

Nevada | 87-0450450
(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.)
500 President Clinton Ave., Suite 300 Little Rock, AR | 72201
(Address of principal executive offices) | (Zip Code)

(501) 205-8508
Registrant's telephone number, including area code
not applicable
(Former name, former address and former fiscal year, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class | Trading Symbol(s) | Name of each exchange on which registered
Common stock | INUV | NYSE American

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer | ☐ | Accelerated filer | ☐
Non-accelerated filer | ☒ | Smaller reporting company | ☒
Emerging growth company | ☐ |  |

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 13(a) of the Exchange Act: ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

Title of Class |  | November 11, 2022
Common Stock |  | 120,134,884

TABLE OF CONTENTS

|  |  | Page No.
Part I
Item 1. | Financial Statements. |  | 5
| Consolidated Balance Sheets |  | 5
| Consolidated Statements of Operations and Comprehensive Loss |  | 6
| Consolidated Statements of Cash Flows |  | 7
| Consolidated Statements of Stockholders' Equity |  | 8
| Notes to Consolidated Financial Statements |  | 10
Item 2. | Management's Discussion and Analysis of Financial Condition and Results of Operations. |  | 19
Item 3. | Quantitative and Qualitative Disclosures About Market Risk. |  | 23
Item 4. | Controls and Procedures. |  | 23
Part II
Item 1. | Legal Proceedings. |  | 23
Item 1A. | Risk Factors. |  | 24
Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds. |  | 24
Item 3. | Defaults upon Senior Securities. |  | 24
Item 4. | Mine Safety and Disclosures. |  | 24
Item 5. | Other Information. |  | 24
Item 6. | Exhibits. |  | 25
Signatures |  | 26

3

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our risks associated with:
•a decline in general economic conditions;
•decreased market demand for our products and services;
•customer revenue concentration;
•risks associated with customer collections;
•seasonality impacts on financial results and cash availability;
•dependence on advertising suppliers;
•the ability to acquire traffic in a profitable manner;
•failure to keep pace with technological changes;
•interruptions within our information technology infrastructure;
•dependence on key personnel;
•regulatory and legal uncertainties;
•failure to comply with privacy and data security laws and regulations;
•third party infringement claims;
•publishers who could fabricate fraudulent clicks;
•the ability to continue to meet the NYSE American listing standards;
•the impact of quarterly results on our common stock price;
•dilution to our stockholders upon the exercise of outstanding restricted stock unit grants and warrants;
•the on-going impact of the COVID-19 pandemic on our Company; and
•our ability to identify, finance, complete and successfully integrate future acquisitions.
These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the Securities and Exchange Commission ("SEC") on March 17, 2022 and our subsequent filings with the SEC.
Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.
OTHER PERTINENT INFORMATION
Unless specifically set forth to the contrary, when used in this report the terms “Inuvo,” the “Company,” “we,” “us,” “our” and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, “third quarter 2022” means for the three months ended September 30, 2022, “third quarter 2021” means for the three months ended September 30, 2021, “2021” means the fiscal year ended December 31, 2021 and “2022” means the fiscal year ending December 31, 2022. The information which appears on our corporate web site at www.inuvo.com and our various social media platforms are not part of this report.
4

PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
INUVO, INC.
CONSOLIDATED BALANCE SHEETS
September 30, 2022 (Unaudited) and December 31, 2021

| September 30, 2022 |  | December 31, 2021
Assets |  |  |
Current assets |  |  |
Cash and cash equivalents | $ | 5,780,882 |  |  | $ | 10,475,964 |
Marketable securities - short term | 1,871,051 |  |  | 1,927,979 |
Accounts receivable, net of allowance for doubtful accounts of $462,480 and $202,904, respectively. | 9,557,103 |  |  | 9,265,813 |
Prepaid expenses and other current assets | 1,092,683 |  |  | 1,408,186 |
Total current assets | 18,301,719 |  |  | 23,077,942 |
Property and equipment, net | 1,693,407 |  |  | 1,506,766 |
Other assets |  |  |
Goodwill | 9,853,342 |  |  | 9,853,342 |
Intangible assets, net of accumulated amortization | 5,895,416 |  |  | 6,720,585 |
Referral and support services agreement advance | 875,000 |  |  | 1,100,000 |
Marketable securities - long term | 619,546 |  |  | 859,512 |
Right of use assets - operating lease | 397,850 |  |  | 641,306 |
Right of use assets - finance lease | 128,589 |  |  | 201,902 |
Other assets | 35,170 |  |  | 35,719 |
Total other assets | 17,804,913 |  |  | 19,412,366 |
Total assets | $ | 37,800,039 |  |  | $ | 43,997,074 |
Liabilities and Stockholders’ Equity |  |  |
Current liabilities |  |  |
Accounts payable | $ | 5,651,540 |  |  | $ | 4,844,716 |
Accrued expenses and other current liabilities | 6,281,538 |  |  | 5,374,391 |
Lease liability - operating lease | 342,488 |  |  | 340,478 |
Lease liability - finance lease | 92,887 |  |  | 102,954 |
Total current liabilities | 12,368,453 |  |  | 10,662,539 |
Long-term liabilities |  |  |
Deferred tax liability | 107,000 |  |  | 107,000 |
Lease liability - operating lease | 56,602 |  |  | 300,827 |
Lease liability - finance lease | 39,630 |  |  | 105,411 |
Other long-term liabilities | 13,773 |  |  | 13,302 |
Total long-term liabilities | 217,005 |  |  | 526,540 |
Stockholders’ equity |  |  |
Preferred stock, $0.001 par value: |  |  |
Authorized shares 500,000, none issued and outstanding | — |  |  | — |
Common stock, $0.001 par value: |  |  |
Authorized shares 200,000,000; issued and outstanding shares 120,137,124 and 118,747,447, respectively. | 120,138 |  |  | 118,748 |
Additional paid-in capital | 178,307,716 |  |  | 176,586,529 |
Accumulated other comprehensive (loss) income | (132,502) |  |  | 53,737 |
Accumulated deficit | (153,080,771) |  |  | (143,951,019) |
Total stockholders' equity | 25,214,581 |  |  | 32,807,995 |
Total liabilities and stockholders' equity | $ | 37,800,039 |  |  | $ | 43,997,074 |

See accompanying notes to the consolidated financial statements.
5

INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)

| For the Three Months Ended September 30, |  | For the Nine Months Ended September 30,
| 2022 |  | 2021 |  | 2022 |  | 2021
Net revenue | $ | 17,072,189 |  |  | $ | 16,841,035 |  |  | $ | 58,332,859 |  |  | $ | 40,094,427 |
Cost of revenue | 6,782,047 |  |  | 3,757,938 |  |  | 24,717,143 |  |  | 7,466,017 |
Gross profit | 10,290,142 |  |  | 13,083,097 |  |  | 33,615,716 |  |  | 32,628,410 |
Operating expenses |  |  |  |  |  |  |
Marketing costs | 8,620,161 |  |  | 10,163,006 |  |  | 26,778,020 |  |  | 25,681,930 |
Compensation | 3,237,414 |  |  | 2,840,149 |  |  | 9,611,011 |  |  | 8,458,233 |
General and administrative | 2,206,119 |  |  | 1,824,869 |  |  | 5,944,027 |  |  | 5,226,737 |
Total operating expenses | 14,063,694 |  |  | 14,828,024 |  |  | 42,333,058 |  |  | 39,366,900 |
Operating loss | (3,773,552) |  |  | (1,744,927) |  |  | (8,717,342) |  |  | (6,738,490) |
Financing expense, net | (13,149) |  |  | (6,261) |  |  | (11,078) |  |  | (36,641) |
Other income (expense), net | (23,861) |  |  | (79,080) |  |  | (401,336) |  |  | 415,468 |
Net loss | (3,810,562) |  |  | (1,830,268) |  |  | (9,129,756) |  |  | (6,359,663) |
Other comprehensive income |  |  |  |  |  |  |
Unrealized gain (loss) on marketable securities | 36,170 |  |  | — |  |  | (186,239) |  |  | $ | — |
Comprehensive loss | $ | (3,774,392) |  |  | $ | (1,830,268) |  |  | $ | (9,315,995) |  |  | $ | (6,359,663) |
Per common share data |  |  |  |  |  |  |
Basic and diluted: |  |  |  |  |  |  |
Net loss | $ | (0.03) |  |  | $ | (0.02) |  |  | $ | (0.08) |  |  | $ | (0.05) |
Weighted average shares |  |  |  |  |  |  |
Basic | 119,995,367 |  |  | 116,645,509 |  |  | 118,838,258 |  |  | 117,230,419 |
Diluted | 119,995,367 |  |  | 116,645,509 |  |  | 118,838,258 |  |  | 117,230,419 |

See accompanying notes to the consolidated financial statements.
6

INUVO, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

| For the Nine Months Ended September 30,
| 2022 |  | 2021
Operating activities: |  |  |
Net loss | $ | (9,129,756) |  |  | $ | (6,359,663) |
Adjustments to reconcile net loss to net cash used in operating activities: |  |  |
Depreciation and amortization | 1,949,845 |  |  | 2,343,874 |
Depreciation-Right of Use Assets - Financing | 73,313 |  |  | 237,423 |
Stock based compensation | 1,890,991 |  |  | 1,566,016 |
Stock warrant expense | 28,477 |  |  | — |
Loss (gain) on marketable securities | 401,336 |  |  | (54,532) |
Amortization of financing fees | 2,500 |  |  | 8,750 |
Provision (recovery) of doubtful accounts | 259,576 |  |  | (47,763) |
Derecognition of contingency and grant | (10,000) |  |  | (110,000) |
Third party rights agreement termination | — |  |  | (420,000) |
Change in operating assets and liabilities: |  |  |
Accounts receivable | (550,866) |  |  | (2,645,508) |
Prepaid expenses, unbilled revenue and other current assets | 316,053 |  |  | (77,503) |
Referral and support services agreement advance | 225,000 |  |  | (1,500,000) |
Accrued expenses and other liabilities | 916,363 |  |  | 1,754,574 |
Accounts payable | 806,824 |  |  | 632,369 |
Net cash used in operating activities | (2,820,344) |  |  | (4,671,963) |
Investing activities: |  |  |
Purchases of equipment and capitalized development costs | (1,311,315) |  |  | (1,180,107) |
Purchase of marketable securities | (1,693,963) |  |  | (2,973,453) |
Proceeds from the sale of marketable securities | 1,403,282 |  |  | 102,200 |
Net cash used in investing activities | (1,601,996) |  |  | (4,051,360) |
Financing activities: |  |  |
Proceeds from sale of common stock, net | — |  |  | 13,137,500 |
Proceeds from ValidClick licensing agreement | — |  |  | (149,900) |
Payments on finance lease obligations | (75,848) |  |  | (181,998) |
Proceeds from exercise of options | — |  |  | 1,569 |
Net taxes paid on restricted stock unit grants exercised | (196,894) |  |  | (272,049) |
Net cash (used in)/provided by financing activities | (272,742) |  |  | 12,535,122 |
Net change – cash | (4,695,082) |  |  | 3,811,799 |
Cash and cash equivalent, beginning of year | 10,475,964 |  |  | 7,890,665 |
Cash and cash equivalent, end of period | $ | 5,780,882 |  |  | $ | 11,702,464 |
Supplemental information: |  |  |
Interest paid | $ | 15,128 |  |  | $ | 42,474 |
Non cash investing and financing activities: |  |  |
Assets purchased under finance lease obligations | $ | — |  |  | $ | 125,825 |
Assets purchased under operating lease obligations | $ | — |  |  | $ | 344,311 |

See accompanying notes to the consolidated financial statements.
7

INUVO, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(unaudited)
For the Nine Months Ended September 30,

2022
| Common Stock |  | Additional Paid in Capital |  | Accumulated Deficit |  | Accumulated Other Comprehensive Income (Loss) |  |  | Total
| Shares |  | Stock |  |  |  |  |  |  |  |  |
Balance as of December 31, 2021 | 118,747,447 |  |  | $ | 118,748 |  |  | $ | 176,586,529 |  |  | $ | (143,951,019) |  |  | $ | 53,737 |  |  |  | $ | 32,807,995 |
Net loss |  |  |  |  |  |  | (2,089,263) |  |  |  |  |  | (2,089,263) |
Unrealized loss on debt securities |  |  |  |  |  |  |  |  | (98,156) |  |  |  | (98,156) |
Stock-based compensation |  |  |  |  | 671,158 |  |  |  |  |  |  |  | 671,158 |
Stock issued for vested restricted stock awards | 1,059,755 |  |  | 1,060 |  | (1,060) |  |  |  |  |  |  |  | — |
Shares withheld for taxes on vested restricted stock |  |  |  |  | (128,520) |  |  |  |  |  |  |  | (128,520) |
Stock warrants issued for referral agreement |  |  |  |  | 12,483 |  |  |  |  |  |  |  | 12,483 |
Balance as of March 31, 2022 | 119,807,202 |  |  | $ | 119,808 |  |  | $ | 177,140,590 |  |  | $ | (146,040,282) |  |  | $ | (44,419) |  |  |  | $ | 31,175,697 |
Net loss |  |  |  |  |  |  | (3,229,927) |  |  |  |  |  | (3,229,927) |
Unrealized loss on debt securities |  |  |  |  |  |  |  |  | (124,253) |  |  |  | (124,253) |
Stock-based compensation |  |  |  |  | 684,376 |  |  |  |  |  |  |  | 684,376 |
Stock issued for vested restricted stock awards | 66,666 |  |  | 66 |  |  | (66) |  |  |  |  |  |  |  | — |
Stock warrants issued for referral agreement |  |  |  |  | 462 |  |  |  |  |  |  |  | 462 |
Balance as of June 30, 2022 | 119,873,868 |  |  | $ | 119,874 |  |  | $ | 177,825,362 |  |  | $ | (149,270,209) |  |  | $ | (168,672) |  |  |  | $ | 28,506,355 |
Net loss |  |  |  |  |  |  | (3,810,562) |  |  |  |  |  | (3,810,562) |
Unrealized gain on debt securities |  |  |  |  |  |  |  |  | 36,170 |  |  |  | 36,170 |
Stock-based compensation |  |  |  |  | 535,458 |  |  |  |  |  |  |  | 535,458 |
Shares withheld for taxes on vest restricted stock |  |  |  |  | (68,372) |  |  |  |  |  |  |  | (68,372) |
Stock issued for vested restricted stock awards | 263,256 |  |  | 264 |  |  | (264) |  |  |  |  |  |  |  | — |
Stock warrants issued for referral agreement |  |  |  |  | 15,532 |  |  |  |  |  |  |  | 15,532 |
Balance as of September 30, 2022 | 120,137,124 |  |  | $ | 120,138 |  |  | $ | 178,307,716 |  |  | $ | (153,080,771) |  |  | $ | (132,502) |  |  |  | $ | 25,214,581 |

8

2021
| Common Stock |  | Additional Paid in Capital |  | Accumulated Deficit |  | Total
| Shares |  | Stock |  |  |  |  |  |
Balance as of December 31, 2020 | 98,035,829 |  |  | $ | 98,036 |  |  | $ | 161,541,448 |  |  | $ | (136,350,370) |  |  | $ | 25,289,114 |
Net loss |  |  |  |  |  |  | (2,147,268) |  |  | (2,147,268) |
Stock-based compensation |  |  |  |  | 394,870 |  |  |  |  | 394,870 |
Stock issued for vested restricted stock awards | 1,467,465 |  |  | 1,467 |  | (1,467) |  |  |  |  | — |
Shares withheld for taxes on vested restricted stock |  |  |  |  | (161,244) |  |  |  |  | (161,244) |
Proceeds from exercise of options |  |  |  |  | 1,569 |  |  |  |  | 1,569 |
Sale of common stock, net | 19,015,151 |  |  | 19,016 |  |  | 13,118,484 |  |  |  |  | 13,137,500 |
Balance as of March 31, 2021 | 118,518,445 |  |  | $ | 118,519 |  |  | $ | 174,893,660 |  |  | $ | (138,497,638) |  |  | $ | 36,514,541 |
Net loss |  |  |  |  |  |  | (2,382,127) |  |  | (2,382,127) |
Stock-based compensation |  |  |  |  | 557,602 |  |  |  |  | 557,602 |
Balance as of June 30, 2021 | 118,518,445 |  |  | $ | 118,519 |  |  | $ | 175,451,262 |  |  | $ | (140,879,765) |  |  | $ | 34,690,016 |
Net loss |  |  |  |  |  |  | (1,830,268) |  |  | (1,830,268) |
Stock-based compensation |  |  |  |  | 613,544 |  |  |  |  | 613,544 |
Shares withheld for taxes on vest restricted stock |  |  |  |  | (110,805) |  |  |  |  | (110,805) |
Stock issued for vested restricted stock awards | 229,002 |  |  | 229 |  |  | (229) |  |  |  |  | — |
Stock warrants issued for referral agreement |  |  |  |  | 6,575 |  |  |  |  | 6,575 |
Balance as of September 30, 2021 | 118,747,447 |  |  | $ | 118,748 |  |  | $ | 175,960,347 |  |  | $ | (142,710,033) |  |  | $ | 33,369,062 |

9

Inuvo, Inc.
Notes to Consolidated Financial Statements
(Unaudited)
Note 1 – Organization and Business
Company Overview
Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.
The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not to who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.
Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.
There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.
Liquidity
As of September 30, 2022, we have approximately $7.7 million in cash, cash equivalents and short-term marketable securities. Our net working capital was $5.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through September 30, 2022, our accumulated deficit was $153.1 million.
Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.
In March 2021, we contracted with an investment management company to manage our cash in excess of current operating
needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At September 30, 2022, our funds with the investment management company were approximately $4.2 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.
On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through September 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf
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Registration Statement. Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.
We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective.
We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve
months from the filing date. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.
Customer concentration
For the three-month period ending September 30, 2022, our three largest customers by revenue accounted for 74.0% of our overall revenue at 33.1%, 30.0% and 10.9%, respectively and for the nine-month period ending September 30, 2022, 61.6% of our overall revenue at 26.1%, 26.4% and 9.1%, respectively. Those same three customers accounted for 70.3% of our gross accounts receivable balance as of September 30, 2022. As of December 31, 2021, the same customers accounted for 34.3% of our gross accounts receivable balance.
COVID-19
In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.
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Note 2 – Summary of Significant Accounting Policies
Basis of presentation
The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2021, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2021, which was filed with the SEC on March 17, 2022.
Use of estimates
The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue Recognition
Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. We subsequently settle these transactions with our business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.
The below table is the proportion of revenue that is generated through advertisements on our ValidClick (Search and Social) and IntentKey (Programmatic) platforms:

|  | For the Three Months Ended September 30, |  | For the Nine Months Ended September 30,
|  | 2022 |  | 2021 |  | 2022 |  | 2021
ValidClick Platform |  | $ | 11,376,654 |  |  | 66.6 | % |  | $ | 11,742,855 |  |  | 69.7 | % |  | $ | 35,895,754 |  |  | 61.5 | % |  | $ | 29,955,169 |  |  | 74.7 | %
IntentKey Platform |  | 5,695,535 |  |  | 33.4 | % |  | 5,098,180 |  |  | 30.3 | % |  | 22,437,105 |  |  | 38.5 | % |  | $ | 10,139,258 |  |  | 25.3 | %
Total |  | $ | 17,072,189 |  |  | 100.0 | % |  | $ | 16,841,035 |  |  | 100.0 | % |  | $ | 58,332,859 |  |  | 100.0 | % |  | $ | 40,094,427 |  |  | 100.0 | %

Recent Accounting Pronouncements Not Yet Adopted
In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date for certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities. We are currently evaluating the potential impact of this new standard to our consolidated financial statements.
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Reclassification:
We have reclassified amounts pertaining to marketable securities on the statement of cash flows for the nine months ended September 30, 2021 to conform to the current period's presentation.
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Note 3 – Fair Value Measurements
The carrying amounts reported in the balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value based on the short-term nature of these items.
In accordance with accounting principles generally accepted in the United States, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level hierarchy prioritizes the inputs used to measure fair value as follows:
Level 1 – Valuation is based on quoted prices in active markets for identical assets or liabilities. Level 1 assets and liabilities generally include debt and equity securities that are traded in an active exchange market. Valuations are obtained from readily available pricing sources for market transactions involving identical assets or liabilities.
Level 2 – Valuation is based on observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
Level 3 – Valuation is based on unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Level 3 assets and liabilities include financial instruments whose value is determined using pricing models, discounted cash flow methodologies, or similar techniques, as well as instruments for which the determination of fair value requires significant management judgment or estimation.
The following table summarizes our cash equivalents and marketable securities measured at fair value. Certain marketable
securities consist of investments in debt and equity securities. We classify our cash equivalents and marketable securities within Level 1 because we use observable inputs that reflect quoted market prices for identical assets in active markets to determine their fair value. We have classified debt securities as available for sale securities with unrealized gains and losses recorded as other comprehensive income. We have classified equity securities as trading and are marked to market with changes recorded as other income on the income statement. Any interest income or dividends are recorded within financing expense, net on the income statement.

| Investment Assets at Fair Value |  | Investment Assets at Fair Value
| As of September 30, 2022 |  | As of December 31, 2021
| Level 1 |  | Total |  | Level 1 |  | Total
Debt securities | $ | 888,928 |  |  | $ | 888,928 |  |  | $ | 959,207 |  |  | $ | 959,207 |
Equity securities | $ | 1,601,669 |  |  | $ | 1,601,669 |  |  | $ | 1,828,284 |  |  | $ | 1,828,284 |
Cash equivalents | $ | 1,756,382 |  |  | $ | 1,756,382 |  |  | $ | 5,222,759 |  |  | $ | 5,222,759 |
Total Investments at Fair Value | $ | 4,246,979 |  |  | $ | 4,246,979 |  |  | $ | 8,010,250 |  |  | $ | 8,010,250 |

The cost, gross unrealized gains (losses) and fair value of marketable securities by major security type were as follows:

| As of September 30, 2022 |  | As of December 31, 2022
| Cost |  | Unrealized Gain (Loss) |  | Fair Value |  | Cost |  | Unrealized Gain (Loss) |  | Fair Value
Marketable securities |  |  |  |  |  |  |  |  |  |  |
Debt securities | $ | 1,021,430 |  |  | $ | (132,502) |  |  | $ | 888,928 |  |  | $ | 905,470 |  |  | $ | 53,737 |  |  | $ | 959,207 |
Equity securities | 2,216,621 |  |  | (614,952) |  |  | 1,601,669 |  |  | 2,100,305 |  |  | (272,021) |  |  | 1,828,284 |
Total marketable securities |  |  |  |  | $ | 2,490,597 |  |  |  |  |  |  | $ | 2,787,491 |

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Note 4 – Property and Equipment
The net carrying value of property and equipment was as follows as of:

| September 30, 2022 |  | December 31, 2021
Furniture and fixtures | $ | 293,152 |  |  | $ | 293,152 |
Equipment | 1,263,308 |  |  | 1,164,671 |
Capitalized internal use and purchased software | 14,125,059 |  |  | 12,914,820 |
Leasehold improvements | 461,325 |  |  | 458,885 |
Subtotal | 16,142,844 |  |  | 14,831,528 |
Less: accumulated depreciation and amortization | (14,449,437) |  |  | (13,324,762) |
Total | $ | 1,693,407 |  |  | $ | 1,506,766 |

During the three months ended September 30, 2022 and September 30, 2021, depreciation expense was $394,942 and $325,112, respectively. During the nine months ended September 30, 2022 and September 30, 2021, depreciation expense was $1,124,674 and $944,746, respectively.
Note 5 – Other Intangible Assets and Goodwill
The following is a schedule of intangible assets and goodwill as of September 30, 2022:

| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,667,250) |  |  | $ | 4,152,750 |  |  | $ | 330,750 |
Technology | 5 years |  | 3,600,000 |  |  | (3,600,000) |  |  | — |  |  | 60,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (1,223,126) |  |  | 708,124 |  |  | 289,688 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,610,000) |  |  | — |  |  | 26,794 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (407,708) |  |  | 236,042 |  |  | 96,562 |
Customer relationships | 20 years |  | 570,000 |  |  | (161,500) |  |  | 408,500 |  |  | 21,375 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (11,669,584) |  |  | $ | 5,895,416 |  |  | $ | 825,169 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:

2022 (remainder of year) | $ | 246,125 |
2023 | 984,500 |
2024 | 769,917 |
2025 | 469,500 |
2026 | 469,500 |
Thereafter | 2,565,876 |
Total | $ | 5,505,418 |

Note 6 – Bank Debt
On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (ii) the lesser of (A) 75% of the aggregate Unbilled
15

Accounts Receivable or (B) 50% of the amount available to borrow under (i), up to the maximum credit commitment. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.
We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. The Loan and Security Agreement continues for an indefinite term. At September 30, 2022, there were no outstanding balances due under the Loan and Security Agreement.
Note 7 – Accrued Expenses and Other Current Liabilities
The accrued expenses and other current liabilities consist of the following as of:

| September 30, 2022 |  | December 31, 2021
Accrued marketing costs | $ | 4,404,234 |  |  | $ | 4,267,980 |
Accrued expenses and other | 1,006,427 |  |  | 956,998 |
Accrued payroll and commission liabilities | 864,239 |  |  | 121,533 |
Arkansas grant contingency | 5,000 |  |  | 10,000 |
Accrued taxes, current portion | 1,638 |  |  | 17,880 |
Total | $ | 6,281,538 |  |  | $ | 5,374,391 |

Note 8 – Commitments
On September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million with $300,000 recorded as a current asset and $1.2 million as other assets. The advance is being amortized as marketing expenses over five years. As of September 30, 2022, $325,000 has been amortized. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests over two years upon achieving certain performance metrics (see Note 11 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity.
Note 9 – Income Taxes
We have deferred tax assets of $35,576,360. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance of $33,988,760 for the deferred tax assets that may not be realized as of September 30, 2022 and December 31, 2021. We also have deferred tax liabilities totaling $1,694,600 as of September 30, 2022, related to intangible assets acquired in March 2012 and February 2017. These balances are presented as a net deferred tax liability of $107,000 composed of indefinite lived intangible assets.
Note 10 – Stock-Based Compensation
We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2022 and 2021 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended (“2017 ECP”). RSU vesting periods are generally up to three years and/or based upon achieving certain financial targets.
On January 1, 2022, in accordance with the plan provisions, the number of shares available for issuance under the 2017 ECP was increased by 150,000 shares. On June 16, 2022, our stockholders approved an amendment to the 2017 ECP increasing the number of shares of our common stock reserved for issuance by 15,000,000 shares. As of September 30, 2022, the total number of shares of our common stock reserved for issuance under the 2017 ECP was 24,550,000.
Compensation Expense
For the three and nine months ended September 30, 2022, we recorded stock-based compensation expense for all equity incentive plans of $535,457 and $1,890,991, respectively. For the three and nine months ended September 30, 2021, we recorded stock-based compensation expense for all equity incentive plans of $613,544 and $1,566,016, respectively. Total
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compensation cost not yet recognized at September 30, 2022 was $2,762,270, which will be recognized over a weighted-average recognition period of approximately one year.
The following table summarizes the stock grants outstanding under the 2017 ECP and the 2010 Equity Compensation Plan (“2010 ECP”) for the nine months ended September 30, 2022:

| Options Outstanding |  | RSUs Outstanding |  | Options and RSUs Exercised |  | Available Shares |  | Total Awards Authorized
2017 ECP | 100,000 |  |  | 4,913,339 |  |  | 4,560,799 |  |  | 14,975,862 |  |  | 24,550,000 |
2010 ECP (*) | — |  |  | — |  |  | 5,011,511 |  |  | — |  |  | 5,011,511 |
Total | 100,000 |  |  | 4,913,339 |  |  | 9,572,310 |  |  | 14,975,862 |  |  | 29,561,511 |

(*) Expired April 2020
The following table summarizes the activity of stock option awards for the nine months ended September 30, 2022:

| Shares Subject to Options Outstanding |
| Number of Shares |  | Weighted Average Exercise Price |  |
Outstanding, beginning of period | 1,500 |  |  | $ | 0.56 |  |  |
Stock options exercised | — |  |  | $ | — |  |  |
Stock options granted | 100,000 |  |  | $ | 0.52 |  |  |
Stock options canceled | (1,500) |  |  | $ | 0.56 |  |  |
Outstanding, end of period | 100,000 |  |  | 0.52 |  |  |
Exercisable, end of period | 100,000 |  |  | 0.52 |  |  |

The following table summarizes the activities for our RSUs for the nine months ended September 30, 2022:

| RSUs
| Number of Shares |  | Weighted Average Grant Date Fair Value
Outstanding, beginning of period | 3,960,001 |  |  | $ | 1.33 |
Granted | 2,960,000 |  |  | $ | 0.41 |
Vested | (1,826,661) |  |  | $ | 1.34 |
Canceled | (180,001) |  |  | $ | 0.95 |
Outstanding, end of period | 4,913,339 |  |  | $ | 0.79 |

Note 11 – Stockholders' Equity
Warrants
On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 8 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock, at $.72 per share, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed over the vesting period of each tranche if the performance criteria are achieved. On August 31, 2022, 85,862 shares vested in accordance with the contracted performance criteria. For the nine- month period ended September 30, 2022, we recognized approximately $28 thousand in expense.
Earnings per Share
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For the three- and nine-month periods ended September 30, 2022 and 2021, we generated a net loss from continuing operations and as a result, any potential common shares are anti-dilutive.
Common Stock
On January 7, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 100,000,000 to 150,000,000. On August 19, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 150,000,000 to 200,000,000.
Note 12 – Leases
We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of September 30, 2022 and December 31, 2021, total operating and financed right-of-use assets were $397,850 and $128,589, and $641,306 and $201,902, respectively.
As of September 30, 2022 and 2021, we recorded $73,313 and $237,423, respectively, in amortization expense related to finance leases.
Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments.
Information related to our operating lease liabilities are as follows:

| For the Nine Months Ended September 30,
Cash paid for operating lease liabilities | $ | 316,597 |
Weighted-average remaining lease term | 3.2 years
Weighted-average discount rate | 6.25 | %

Minimum future lease payments ended September 30, 2022 |  |
2022 (remainder of the year) | $ | 97,360 |  |
2023 | 301,029 |  |
2024 | 16,236 |  |
2025 | 5,251 |  |
2026 | 1,590 |  |
| 421,466 |  |
Less imputed interest | (22,376) |  |
Total lease liabilities | $ | 399,090 |  |

Information related to our financed lease liabilities are as follows:

| For the Nine Months Ended September 30,
Cash paid for finance lease liabilities | $ | 92,622 |
Weighted-average remaining lease term | 1.6 years
Weighted-average discount rate | 6.25 | %

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Minimum future lease payments ended September 30, 2022 |
2022 (remainder of the year) | $ | 25,276 |
2023 | 84,127 |
2024 | 31,220 |
| 140,623 |
Less imputed interest | (8,106) |
Total lease liabilities | $ | 132,517 |

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Company Overview
Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.
The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not to who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.
Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.
There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.
Impact of COVID-19 Pandemic
In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.
Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, accounts receivable allowances, capitalized software costs, goodwill and stock-based compensation. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our audited consolidated financial statements for 2021 appearing in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the SEC on March 17, 2022. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to goodwill and purchased
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intangible asset valuations and valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Results of Operations

| For the Three Months Ended September 30, |  | For the Nine Months Ended September 30,
| 2022 |  | 2021 |  | Change |  | % Change |  | 2022 |  | 2021 |  | Change |  | % Change
Net Revenue | $ | 17,072,189 |  |  | $ | 16,841,035 |  |  | $ | 231,154 |  |  | 1.4 | % |  | $ | 58,332,859 |  |  | $ | 40,094,427 |  |  | $ | 18,238,432 |  |  | 45.5 | %
Cost of Revenue | 6,782,047 |  |  | 3,757,938 |  |  | 3,024,109 |  |  | 80.5 | % |  | 24,717,143 |  |  | 7,466,017 |  |  | 17,251,126 |  |  | 231.1 | %
Gross Profit | $ | 10,290,142 |  |  | $ | 13,083,097 |  |  | $ | (2,792,955) |  |  | (21.3) | % |  | $ | 33,615,716 |  |  | $ | 32,628,410 |  |  | $ | 987,306 |  |  | 3.0 | %

Net Revenue
Revenue for the three-month period ended September 30, 2022 was up 1% as compared to the same time period in 2021. We reported 45% higher year over year revenue for the nine months ended September 30, 2022 as compared to the same period in 2021. Generally, we believe revenue in the period was negatively impacted by a deceleration in consumer spending. ValidClick revenue was down by 3% for three-month period ending September 30, 2022 compared to the same period in 2021. The ValidClick revenue decrease was due in part to our accounts being shut down due to our dispute with a well-known advertising platform regarding invalid advertising clicks we purchased in the second quarter of this year (See Operating Expenses below). We are currently in an arbitration proceeding with the advertising platform regarding the invalid advertising clicks. IntentKey revenue was up 12% for the three-month period ending September 30, 2022 compared to the same period in 2021. IntentKey revenue was negatively impacted by the loss of clients sourced through an advertising agency that lost the client to a competitor. ValidClick revenue was up by 19.8% and IntentKey up 121% for nine months period ending September 30, 2022. Both platforms acquired new customers within the year.
Cost of Revenue
Cost of revenue for the three and nine months ended September 30, 2022, was primarily generated by payments to advertising exchanges that provide access to a supply of advertising inventory where we serve advertisements using information predicted by the IntentKey platform and, to a lesser extent, payments to website publishers and app developers that host advertisements we serve through ValidClick. Cost of revenue associated with ValidClick revenue is small and generates a high gross margin. As ValidClick revenue declines as a percent of total Net Revenue, total gross margin similarly decreases. The components of the cost of revenue have shifted, as the IntentKey platform revenue becomes a greater percentage of net revenue and as the ValidClick service has continued to expand its owned and operated publishing assets. The increase in the cost of revenue was due to this shift in revenue and to the acquisition of new customers as mentioned in the Net Revenue section above.
Operating Expenses

| For the Three Months Ended September 30, |  | For the Nine Months Ended September 30,
| 2022 |  | 2021 |  | Change |  | % Change |  | 2022 |  | 2021 |  | Change |  | % Change
Marketing costs | $ | 8,620,161 |  |  | $ | 10,163,006 |  |  | $ | (1,542,845) |  |  | (15.2 | %) |  | $ | 26,778,020 |  |  | $ | 25,681,930 |  |  | $ | 1,096,090 |  |  | 4.3 | %
Compensation | 3,237,414 |  |  | 2,840,149 |  |  | 397,265 |  |  | 14.0 | % |  | 9,611,011 |  |  | 8,458,233 |  |  | $ | 1,152,778 |  |  | 13.6 | %
General and administrative | 2,206,119 |  |  | 1,824,869 |  |  | 381,250 |  |  | 20.9 | % |  | 5,944,027 |  |  | 5,226,737 |  |  | $ | 717,290 |  |  | 13.7 | %
Operating expenses | $ | 14,063,694 |  |  | $ | 14,828,024 |  |  | $ | (764,330) |  |  | (5.2 | %) |  | $ | 42,333,058 |  |  | $ | 39,366,900 |  |  | $ | 2,966,158 |  |  | 7.5 | %

Marketing costs consist mostly of traffic acquisition costs and includes those expenses required to attract an audience to owned and operated web properties. Marketing costs for the three months ended September 30, 2022 compared to the same period in 2021 decreased as the result of lower revenue within ValidClick due to ongoing, incidental issues resulting from the invalid advertising clicks acquired in the second quarter of this year. Marketing costs for the nine months ended September 30, 2022 compared to the same period in 2021 increased as the result of higher revenue within ValidClick. In June 2022, we identified some of the advertising we purchased from a prominent advertising network during the quarter ended June 30, 2022 appeared, according to our technology and assessment, to be comprised of invalid advertising clicks. As a result, we refunded $1.5 million to our clients that were impacted by the invalid clicks and reversed any revenue that would have been recognized during the quarter ended June 30, 2022 related to this invalid traffic. In addition, we provided evidence to the network from which we bought the media and demanded a refund of the spend. The network in question immediately launched an internal investigation.
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We have held back approximately $1.4 million in net payments due until such time as a satisfactory resolution is determined and have not reflected any offsetting adjustment to the related marketing expense and payables. For the time being, the amount held back is recorded as a marketing expense and an accounts payable. The fraud that was discovered was atypical, sophisticated and not common within the network in question. As of September 30, 2022, no invalid traffic associated from the fraud was detected and the recompense from the advertising network is still pending.
Compensation expense was higher for the three and nine months ended September 30, 2022 compared to the same time periods in 2021 due primarily to higher salary expense, stock-based compensation expense and incentive expense. Our total employment, both full- and part-time, was 92 at September 30, 2022 compared to 77 at September 30, 2021.
General and administrative costs for the three and nine months ended September 30, 2022 increased 21% and 14%, respectively, compared to the same periods in 2021. These costs included professional fees, facilities, IT costs, travel and entertainment, corporate expenses and depreciation and amortization expense. The largest increases in the three months ended September 30, 2022 as compared to the same period last year were from bad debt expense ($247 thousand higher), professional fees ($226 thousand higher) and travel and entertainment ($121 thousand higher), partially offset by lower facilities and amortization expense in 2022.
Financing expense, net
Finance expense, net, for the three and nine months ended September 30, 2022 was approximately $13 thousand and $11 thousand, respectively, and was primarily due to financing expenses of approximately $22 thousand and $35 thousand, respectively; offset by interest income, net of fees, on marketable securities of approximately $9 thousand and $24 thousand, respectively.
Other income (expense), net
Other income (expense), net, for the three and nine months ended September 30, 2022 was an expense of approximately $24 thousand and $401 thousand, respectively, from net realized and unrealized gains and losses discussed in Note 3 to our Consolidated Financial Statements.
Other income (expense), net, for the three months ended September 30, 2021 was an expense of approximately $79 thousand and represents unrealized losses on trading securities discussed in Note 3 to our Consolidated Financial Statements. Other income (expense), net, for the nine months ended September 30, 2021 was income of approximately $415 thousand and included the reversal of the deferred revenue from the contract cancellation and the reversal of an accrued sales reserve of $50 thousand.
Liquidity and Capital Resources
As of September 30, 2022, we have approximately $7.7 million in cash, cash equivalents and short-term marketable securities. Our net working capital was $5.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through September 30, 2022, our accumulated deficit was $153.1 million.
Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.
In March 2021, we contracted with an investment management company to manage our cash in excess of current operating
needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At September 30, 2022, our funds with the investment management company were approximately $4.2 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.
On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock
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(the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through September 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement. Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.
We have focused our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage
and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations.
However, there is no assurance that we will be able to achieve this objective. We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.
Cash Flows
The table below sets forth a summary of our cash flows for the nine months ended September 30, 2022 and 2021:

| For the Nine Months Ended September 30,
| 2022 | 2021
Net cash used in operating activities | $(2,820,344) | $(4,671,963)
Net cash used in investing activities | $(1,601,996) | $(4,051,360)
Net cash (used in)/provided by financing activities | $(272,742) | $12,535,122

Cash Flows - Operating
Net cash used in operating activities was $2,820,344 during the nine months ended September 30, 2022. We reported a net loss of $9,129,756, which included non-cash expenses of depreciation and amortization expense of $1,949,845, depreciation of right of use assets of $73,313 and stock-based compensation expense of $1,890,991. The change in operating assets and liabilities during the nine months ended September 30, 2022 was a net use of cash of $1,713,374 primarily due to an increase in the accounts receivable balance by $550,866, partially offset by the increase in accrued expenses of $916,363 and accounts payable balance of $806,824. Our ValidClick sales terms are such that we generally collect receivables prior to paying trade payables. Our IntentKey sales arrangements typically have slower payment terms than the terms of related payables. As our IntentKey sales grow proportionally our accounts receivable and our days sales outstanding have increased resulting in increased capital needs for our business and we expect this trend to continue with the anticipated growth of IntentKey. The net loss was partially a result of the network media issue noted in Marketing Expense above. We refunded $1.5 million to our clients and reversed revenue that would have been recognized during the quarter ended June 30, 2022. In addition, we demanded a refund of the spend and held back approximately $1.4 million in net payments until such time as a satisfactory resolution is determined. The held payments may be reversed in future quarters upon a satisfactory resolution.
During the comparable nine-month period in 2021, cash used in operating activities was $4,671,963 from a net loss of $6,359,663, which included several non-cash expenses of depreciation and amortization expense of $2,343,874 and stock-based compensation expense of $1,566,016.
Cash Flows - Investing
Net cash used in investing activities was $1,601,996 and $4,051,360 for the nine months ended September 30, 2022 and 2021, respectively. Cash used in investing activities in 2022 and 2021 consisted primarily of the purchase of marketable securities and to a lesser extent, capitalized internal development costs.
Cash Flows - Financing
Net cash used in financing activities was $272,742 during the nine months ended September 30, 2022.
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Net cash provided by financing activities was $12,535,122 during the nine months ended September 30, 2021 was primarily from proceeds from the sale of common stock.
Off Balance Sheet Arrangements
As of September 30, 2022, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Not applicable to a smaller reporting company.
ITEM 4. CONTROLS AND PROCEDURES.
Evaluation of Disclosure Controls and Procedures
We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of September 30, 2022, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting during the quarter ended September 30, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
PART II
Item 1 - LEGAL PROCEEDINGS
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None.
ITEM 1A. RISK FACTORS-UPDATE
We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2021, as filed with the SEC on March 17, 2022 and our subsequent filings with the SEC, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K and our subsequent filings.
We rely on three customers for a significant portion of our revenues. We are reliant upon three customers for most of our revenue. During the third quarter of 2022, they accounted for 33.1%, 30.0% and 10.9% of our revenues, respectively. During the same period in 2021, three different customers accounted for our largest revenue source at 36.4%, 14.3% and 13.6%, respectively. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including changes in the respective customers advertising budget, both in terms of allocated dollars and media mix, financial resources of the customers, as well as general economic conditions. We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not continue to utilize our services. Additionally, our business operations and financial condition could be significantly harmed if these customers do not pay for our services on a timely basis. The loss of any of these customers or a material change in the revenue or gross profit they generate or their failure to timely pay us for our services would have a material adverse impact on our business, results of operations and financial condition in future periods.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
None.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES.
None.
ITEM 4. MINE SAFETY AND DISCLOSURES.
Not applicable.
ITEM 5. OTHER INFORMATION.
None.
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ITEM 6. EXHIBITS

No. |  | Exhibit Description |  | Form |  | Date Filed | Number | Filed or Furnished Herewith
3(i).1 |  | Articles of Incorporation, as amended |  | 10-KSB |  | 3/1/04 | 4 |
3(i).2 |  | Amended to Articles of Incorporation filed March 14, 2005 |  | 10-KSB |  | 3/31/06 | 3.2 |
3(i).3 |  | Articles of Merger between Inuvo, Inc. and Kowabunga! Inc. |  | 8-K |  | 7/24/09 | 3.4 |
3(i).4 |  | Certificate of Change Filed Pursuant to NRS 78.209 |  | 8-K |  | 12/10/10 | 3(i).4 |
3(i).5 |  | Certificate of Merger as filed with the Secretary of State of Nevada on February 29, 2012 |  | 10-K |  | 3/29/12 | 3(i).5 |
3(i).6 |  | Articles of Amendment to Amended Articles of Incorporation as filed on February 29, 2012 |  | 10-K |  | 3/29/12 | 3(i).6 |
3(i).7 |  | Articles of Amendment to Amended Articles of Incorporation as filed on October 31, 2019 |  | 10-Q |  | 5/15/20 | 3(i).7 |
3(i).8 |  | Certificate of Validation of Amendment to Amended Articles of Incorporation as filed October 16, 2020. |  | 10-Q |  | 11/9/20 | 3(i).8 |
3(i).9 |  | Articles of Amendment to Articles of Incorporation as filed January 7, 2021 |  | 10-K |  | 2/11/21 | 3(i).9 |
3(i).10 |  | Articles of Amendment to Articles of Incorporation as filed on August 19, 2021 |  | 10-Q |  | 11/12/21 | 3(i).10 |
3(ii).1 |  | Amended and Restated By-Laws |  | 10-K |  | 3/31/10 | 3(ii).4 |
3(ii).2 |  | Bylaw amendment adopted February 29, 2012 |  | 8-K |  | 3/6/12 | 3(ii).1 |
31.1 |  | Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer |  |  |  |  |  | Filed
31.2 |  | Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer |  |  |  |  |  | Filed
32.1 |  | Section 1350 certification of Chief Executive Officer |  |  |  |  |  | Furnished
32.2 |  | Section 1350 certification of Chief Financial Officer |  |  |  |  |  | Furnished
101.INS |  | Inline XBRL Instance Document |  |  |  |  |  | Filed
101.SCH |  | Inline XBRL Taxonomy Extension Schema Document |  |  |  |  |  | Filed
101.CAL |  | Inline XBRL Taxonomy Extension Calculation Linkbase Document |  |  |  |  |  | Filed
101.DEF |  | Inline XBRL Taxonomy Extension Definition Linkbase Document |  |  |  |  |  | Filed
101.LAB |  | Inline XBRL Taxonomy Extension Label Linkbase Document |  |  |  |  |  | Filed
101.PRE |  | Inline XBRL Taxonomy Extension Presentation Linkbase Document |  |  |  |  |  | Filed
101.PRE |  | Inline XBRL Taxonomy Extension Presentation Linkbase Document |  |  |  |  |  | Filed
104 |  | The cover page for Inuvo, Inc.’s quarterly report on Form 10-Q for the period ended September 30, 2022, formatted in Inline XBRL (included with Exhibit 101 attachments). |  |  |  |  |  | Filed

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

| Inuvo, Inc. |
November 14, 2022 | By: | /s/ Richard K. Howe |
|  | Richard K. Howe, |
|  | Chief Executive Officer, principal executive officer |
November 14, 2022 | By: | /s/ Wallace D. Ruiz |
|  | Wallace D. Ruiz, |
|  | Chief Financial Officer, principal financial and accounting officer |

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