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Intangible Assets and Goodwill | 12 Months Ended
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Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract] |
Intangible Assets and Goodwill | Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of December 31, 2022:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2022 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,777,500) |  |  | $ | 4,042,500 |  |  | $ | 441,000 |
Technology | 5 years |  | 3,600,000 |  |  | (3,600,000) |  |  | — |  |  | 60,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (1,319,688) |  |  | 611,562 |  |  | 386,250 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,610,000) |  |  | — |  |  | 26,794 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (439,896) |  |  | 203,854 |  |  | 128,750 |
Customer relationships | 20 years |  | 570,000 |  |  | (168,625) |  |  | 401,375 |  |  | 28,500 |
Trade names, web properties | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (11,915,709) |  |  | $ | 5,649,291 |  |  | $ | 1,071,294 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
The following is a schedule of intangible assets and goodwill as of December 31, 2021:
| Term |  | Carrying Value |  | Accumulated Amortization |  | Net Carrying Value |  | 2021 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,336,500) |  |  | $ | 4,483,500 |  |  | $ | 441,000 |
Technology | 5 years |  | 3,600,000 |  |  | (3,540,000) |  |  | 60,000 |  |  | 720,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (933,438) |  |  | 997,812 |  |  | 386,250 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,583,206) |  |  | 26,794 |  |  | 161,004 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (311,146) |  |  | 332,604 |  |  | 128,750 |
Customer relationships | 20 years |  | 570,000 |  |  | (140,125) |  |  | 429,875 |  |  | 28,500 |
Tradenames, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (10,844,415) |  |  | $ | 6,720,585 |  |  | $ | 1,865,504 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
___________ (1)The trade names related to our web properties have an indefinite life, and as such are not amortized. Our amortization expense over the next five years and thereafter is as follows:
2023 | $ | 984,500 |
2024 | 769,917 |
2025 | 469,500 |
2026 | 469,500 |
2027 | 469,500 |
Thereafter | 2,096,374 |
Total | $ | 5,259,291 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI https://asc.fasb.org/topic&trid=2144416 + Details
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