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Intangible Assets and Goodwill | 9 Months Ended
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Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract] |
Intangible Assets and Goodwill | Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of September 30, 2023:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | Year-to-date Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (5,108,250) |  |  | $ | 3,711,750 |  |  | $ | 330,750 |
Technology | 5 years |  | 3,600,000 |  |  | (3,600,000) |  |  | — |  |  | — |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (1,609,375) |  |  | 321,875 |  |  | 289,687 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,610,000) |  |  | — |  |  | — |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (536,459) |  |  | 107,291 |  |  | 96,563 |
Customer relationships | 20 years |  | 570,000 |  |  | (190,000) |  |  | 380,000 |  |  | 21,375 |
Trade names, web properties (1) | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (12,654,084) |  |  | $ | 4,910,916 |  |  | $ | 738,375 |
Goodwill, total | - |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
(1) The trade names related to our web properties have an indefinite life, and as such are not amortized. Amortization expense over the next five years and thereafter is as follows:
2023 (remainder of year) | $ | 246,125 |
2024 | 769,917 |
2025 | 469,500 |
2026 | 469,500 |
2027 | 469,500 |
Thereafter | 2,096,374 |
Total | $ | 4,520,916 |
The following is a schedule of intangible assets and goodwill as of December 31, 2022:
| Term |  | Carrying Value |  | Accumulated Amortization and Impairment |  | Net Carrying Value |  | 2022 Amortization
Customer list, Google | 20 years |  | $ | 8,820,000 |  |  | $ | (4,777,500) |  |  | $ | 4,042,500 |  |  | $ | 441,000 |
Technology | 5 years |  | 3,600,000 |  |  | (3,600,000) |  |  | — |  |  | 60,000 |
Customer list, ReTargeter | 5 years |  | 1,931,250 |  |  | (1,319,688) |  |  | 611,562 |  |  | 386,250 |
Customer list, all other | 10 years |  | 1,610,000 |  |  | (1,610,000) |  |  | — |  |  | 26,794 |
Brand name, ReTargeter | 5 years |  | 643,750 |  |  | (439,896) |  |  | 203,854 |  |  | 128,750 |
Customer relationships | 20 years |  | 570,000 |  |  | (168,625) |  |  | 401,375 |  |  | 28,500 |
Trade names, web properties | - |  | 390,000 |  |  | — |  |  | 390,000 |  |  | — |
Intangible assets classified as long-term |  |  | $ | 17,565,000 |  |  | $ | (11,915,709) |  |  | $ | 5,649,291 |  |  | $ | 1,071,294 |
Goodwill, total |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 350 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org//350/tableOfContent + Details
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