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Intangible Assets and Goodwill | 12 Months Ended
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Dec. 31, 2023
Intangible Assets and Goodwill |
Intangible Assets and Goodwill | Note 6 – Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of December 31, 2023:
|  | Term |  |  | Carrying Value |  |  | Accumulated Amortization and Impairment |  |  | Net Carrying Value |  |  | 2023 Amortization |
Customer list, Google |  | 20 years |  |  | $ | 8,820,000 |  |  | $ | (5,218,500 | ) |  | $ | 3,601,500 |  |  | $ | 441,000 |
Technology |  | 5 years |  |  |  | 3,600,000 |  |  |  | (3,600,000 | ) |  |  | — |  |  |  | — |
Customer list, ReTargeter |  | 5 years |  |  |  | 1,931,250 |  |  |  | (1,705,938 | ) |  |  | 225,312 |  |  |  | 386,250 |
Customer list, all other |  | 10 years |  |  |  | 1,610,000 |  |  |  | (1,610,000 | ) |  |  | — |  |  |  | — |
Brand name, ReTargeter |  | 5 years |  |  |  | 643,750 |  |  |  | (568,646 | ) |  |  | 75,104 |  |  |  | 128,750 |
Customer relationships |  | 20 years |  |  |  | 570,000 |  |  |  | (197,125 | ) |  |  | 372,875 |  |  |  | 28,500 |
Trade names, web properties |  |  | - |  |  |  | 390,000 |  |  |  | — |  |  |  | 390,000 |  |  |  | — |
Intangible assets classified as long-term |  |  |  |  |  | $ | 17,565,000 |  |  | $ | (12,900,209 | ) |  | $ | 4,664,791 |  |  | $ | 984,500 |
Goodwill, total |  |  |  |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
The following is a schedule of intangible assets and goodwill as of December 31, 2022:
|  | Term |  |  | Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |  |  | 2022 Amortization |
Customer list, Google |  | 20 years |  |  | $ | 8,820,000 |  |  | $ | (4,777,500 | ) |  | $ | 4,042,500 |  |  | $ | 441,000 |
Technology |  | 5 years |  |  |  | 3,600,000 |  |  |  | (3,600,000 | ) |  |  | — |  |  |  | 60,000 |
Customer list, ReTargeter |  | 5 years |  |  |  | 1,931,250 |  |  |  | (1,319,688 | ) |  |  | 611,562 |  |  |  | 386,250 |
Customer list, all other |  | 10 years |  |  |  | 1,610,000 |  |  |  | (1,610,000 | ) |  |  | — |  |  |  | 26,794 |
Brand name, ReTargeter |  | 5 years |  |  |  | 643,750 |  |  |  | (439,896 | ) |  |  | 203,854 |  |  |  | 128,750 |
Customer relationships |  | 20 years |  |  |  | 570,000 |  |  |  | (168,625 | ) |  |  | 401,375 |  |  |  | 28,500 |
Trade names, web properties (1) |  |  | - |  |  |  | 390,000 |  |  |  | — |  |  |  | 390,000 |  |  |  | — |
Intangible assets classified as long-term |  |  |  |  |  | $ | 17,565,000 |  |  | $ | (11,915,709 | ) |  | $ | 5,649,291 |  |  | $ | 1,071,294 |
Goodwill, total |  |  |  |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
___________ (1) The trade names related to our web properties have an indefinite life, and as such are not amortized. Our amortization expense over the next five years and thereafter is as follows:
2024 |  | $ | 769,917 |
2025 |  |  | 469,500 |
2026 |  |  | 469,500 |
2027 |  |  | 469,500 |
2028 |  |  | 469,500 |
Thereafter |  |  | 1,626,874 |
Total |  | $ | 4,274,791 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 350 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org//350/tableOfContent + Details
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