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Intangible Assets and Goodwill (Details) - USD ($) | 12 Months Ended
--- | ---
Dec. 31, 2023 | Dec. 31, 2022
Goodwill total, Carrying Value | $ 9,853,342 | $ 9,853,342
Goodwill total, Net Carrying Value | 9,853,342 | 9,853,342
Intangible assets classified as long-term |  |
Carrying Value | 17,565,000 | 17,565,000
Accumulated Amortization and Impairment | (12,900,209) | (11,915,709)
Net Carrying Value | 4,664,791 | 5,649,291
Net Carrying Value | 4,274,791 |
Trade names, web properties |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | 0 | 0
Carrying Value | 390,000 | 390,000
Accumulated Amortization and Impairment | 0 | 0
Net Carrying Value | 390,000 | 390,000
Customer list, Google |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | $ 441,000 | $ 441,000
Term | 20 years | 20 years
Carrying Value | $ 8,820,000 | $ 8,820,000
Accumulated Amortization and Impairment | (5,218,500) | (4,777,500)
Net Carrying Value | 3,601,500 | 4,042,500
Technology |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | $ 0 | $ 60,000
Term | 5 years | 5 years
Carrying Value | $ 3,600,000 | $ 3,600,000
Accumulated Amortization and Impairment | (3,600,000) | (3,600,000)
Net Carrying Value | 0 | 0
Customer list, ReTargeter |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | $ 386,250 | $ 386,250
Term | 5 years | 5 years
Carrying Value | $ 1,931,250 | $ 1,931,250
Accumulated Amortization and Impairment | (1,705,938) | (1,319,688)
Net Carrying Value | $ 225,312 | 611,562
Customer list, all other |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets |  | $ 26,794
Term | 10 years | 10 years
Carrying Value | $ 1,610,000 | $ 1,610,000
Accumulated Amortization and Impairment | (1,610,000) | (1,610,000)
Net Carrying Value | 0 | 0
Brand name, ReTargeter |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | $ 128,750 | $ 128,750
Term | 5 years | 5 years
Carrying Value | $ 643,750 | $ 643,750
Accumulated Amortization and Impairment | (568,646) | (439,896)
Net Carrying Value | 75,104 | 203,854
Customer relationships |  |
Intangible assets classified as long-term |  |
Amortization of Intangible Assets | $ 28,500 | $ 28,500
Term | 20 years | 20 years
Carrying Value | $ 570,000 | $ 570,000
Accumulated Amortization and Impairment | (197,125) | (168,625)
Net Carrying Value | $ 372,875 | $ 401,375

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