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Intangible Assets and Goodwill (Tables) | 12 Months Ended
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Dec. 31, 2023
Intangible Assets and Goodwill |
Schedule of Intangible Assets from Continuing Operations |
|  | Term |  |  | Carrying Value |  |  | Accumulated Amortization and Impairment |  |  | Net Carrying Value |  |  | 2023 Amortization |
Customer list, Google |  | 20 years |  |  | $ | 8,820,000 |  |  | $ | (5,218,500 | ) |  | $ | 3,601,500 |  |  | $ | 441,000 |
Technology |  | 5 years |  |  |  | 3,600,000 |  |  |  | (3,600,000 | ) |  |  | — |  |  |  | — |
Customer list, ReTargeter |  | 5 years |  |  |  | 1,931,250 |  |  |  | (1,705,938 | ) |  |  | 225,312 |  |  |  | 386,250 |
Customer list, all other |  | 10 years |  |  |  | 1,610,000 |  |  |  | (1,610,000 | ) |  |  | — |  |  |  | — |
Brand name, ReTargeter |  | 5 years |  |  |  | 643,750 |  |  |  | (568,646 | ) |  |  | 75,104 |  |  |  | 128,750 |
Customer relationships |  | 20 years |  |  |  | 570,000 |  |  |  | (197,125 | ) |  |  | 372,875 |  |  |  | 28,500 |
Trade names, web properties |  |  | - |  |  |  | 390,000 |  |  |  | — |  |  |  | 390,000 |  |  |  | — |
Intangible assets classified as long-term |  |  |  |  |  | $ | 17,565,000 |  |  | $ | (12,900,209 | ) |  | $ | 4,664,791 |  |  | $ | 984,500 |
Goodwill, total |  |  |  |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
|  | Term |  |  | Carrying Value |  |  | Accumulated Amortization |  |  | Net Carrying Value |  |  | 2022 Amortization |
Customer list, Google |  | 20 years |  |  | $ | 8,820,000 |  |  | $ | (4,777,500 | ) |  | $ | 4,042,500 |  |  | $ | 441,000 |
Technology |  | 5 years |  |  |  | 3,600,000 |  |  |  | (3,600,000 | ) |  |  | — |  |  |  | 60,000 |
Customer list, ReTargeter |  | 5 years |  |  |  | 1,931,250 |  |  |  | (1,319,688 | ) |  |  | 611,562 |  |  |  | 386,250 |
Customer list, all other |  | 10 years |  |  |  | 1,610,000 |  |  |  | (1,610,000 | ) |  |  | — |  |  |  | 26,794 |
Brand name, ReTargeter |  | 5 years |  |  |  | 643,750 |  |  |  | (439,896 | ) |  |  | 203,854 |  |  |  | 128,750 |
Customer relationships |  | 20 years |  |  |  | 570,000 |  |  |  | (168,625 | ) |  |  | 401,375 |  |  |  | 28,500 |
Trade names, web properties (1) |  |  | - |  |  |  | 390,000 |  |  |  | — |  |  |  | 390,000 |  |  |  | — |
Intangible assets classified as long-term |  |  |  |  |  | $ | 17,565,000 |  |  | $ | (11,915,709 | ) |  | $ | 5,649,291 |  |  | $ | 1,071,294 |
Goodwill, total |  |  |  |  |  | $ | 9,853,342 |  |  | $ | — |  |  | $ | 9,853,342 |  |  | $ | — |
Schedule of Amortization Expense |
2024 |  | $ | 769,917 |
2025 |  |  | 469,500 |
2026 |  |  | 469,500 |
2027 |  |  | 469,500 |
2028 |  |  | 469,500 |
Thereafter |  |  | 1,626,874 |
Total |  | $ | 4,274,791 |

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