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Intangible Assets and Goodwill

3 Months Ended

Mar. 31, 2024

Note 4 – Other Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of March 31, 2024:

	Term		Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization

Customer list, Google	20 years		$	8,820,000	$	(5,328,750	)	$	3,491,250	$	110,250
Customer list, ReTargeter	5 years			1,931,250		(1,802,500	)		128,750		96,562
Brand name, ReTargeter	5 years			643,750		(600,834	)		42,916		32,188
Customer relationships	20 years			570,000		(204,250	)		365,750		7,125
Trade names, web properties (1)		-		390,000		—			390,000		—
Intangible assets classified as long-term			$	17,565,000	$	(13,146,334	)	$	4,418,666	$	246,125

Goodwill, total		-	$	9,853,342	$	—		$	9,853,342	$	—

(1)

The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

The following is a schedule of intangible assets and goodwill as of December 31, 2023:

	Term		Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		2023 Amortization

Customer list, Google	20 years		$	8,820,000	$	(5,218,500	)	$	3,601,500	$	441,000
Customer list, ReTargeter	5 years			1,931,250		(1,705,938	)		225,312		386,250
Brand name, ReTargeter	5 years			643,750		(568,646	)		75,104		128,750
Customer relationships	20 years			570,000		(197,125	)		372,875		28,500
Trade names, web properties		-		390,000		—			390,000		—
Intangible assets classified as long-term			$	17,565,000	$	(12,900,209	)	$	4,664,791	$	984,500

Goodwill, total			$	9,853,342	$	—		$	9,853,342	$	—