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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)
 3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)    
Net revenue $ 17,023,777 $ 11,847,440
Cost of revenue 2,099,042 3,190,563
Gross profit 14,924,735 8,656,877
Operating expenses    
Marketing costs 13,102,644 7,087,550
Compensation 3,224,859 3,422,841
General and administrative 688,510 1,581,889
Total operating expenses 17,016,013 12,092,280
Operating loss (2,091,278) (3,435,403)
Financing expense, net (20,380) (19,120)
Other income, net 0 14,418
Net loss (2,111,658) (3,440,105)
Other comprehensive income    
Unrealized gain on marketable securities 0 84,868
Comprehensive loss $ (2,111,658) $ (3,355,237)
Per common share data Basic and diluted:    
Net loss $ (0.02) $ (0.03)
Weighted average shares    
Basic 138,789,669 120,970,597
Diluted 138,789,669 120,970,597