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Other Intangible Assets and Goodwill (Tables)

6 Months Ended

Jun. 30, 2024

Other Intangible Assets and Goodwill

Schedule of intangible assets and goodwill

		Term				Carrying Value				Accumulated Amortization and Impairment				Net Carrying Value				Year-to-date Amortization
Customer list, Google		20 years				$	8,820,000			$	(5,439,000	)		$	3,381,000			$	220,500
Customer list, ReTargeter		5 years					1,931,250				(1,899,063	)			32,187				193,125
Brand name, ReTargeter		5 years					643,750				(633,021	)			10,729				64,375
Customer relationships		20 years					570,000				(211,375	)			358,625				14,250
Trade names, web properties (1)			-				390,000				—				390,000				—
Intangible assets classified as long-term						$	12,355,000			$	(8,182,459	)		$	4,172,541			$	492,250
Goodwill, total			-			$	9,853,342			$	—			$	9,853,342			$	—

		Term				Carrying Value				Accumulated Amortization and Impairment				Net Carrying Value				2023 Amortization
Customer list, Google		20 years				$	8,820,000			$	(5,218,500	)		$	3,601,500			$	441,000
Technology		5 years					3,600,000				(3,600,000	)			—				—
Customer list, ReTargeter		5 years					1,931,250				(1,705,938	)			225,312				386,250
Customer list, all other		10 years					1,610,000				(1,610,000	)			—				—
Brand name, ReTargeter		5 years					643,750				(568,646	)			75,104				128,750
Customer relationships		20 years					570,000				(197,125	)			372,875				28,500
Trade names, web properties			-				390,000				—				390,000				—
Intangible assets classified as long-term						$	17,565,000			$	(12,900,209	)		$	4,664,791			$	984,500
Goodwill, total			-			$	9,853,342			$	—			$	9,853,342			$	—

Schedule of Amortization Expense

2024 (remainder of year)		$	277,667
2025			469,500
2026			469,500
2027			469,500
2028			469,500
Thereafter			1,626,874
Total		$	3,782,541

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- References

No definition available.

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- Definition

Tabular disclosure of the characteristics, including initial carrying value, residual amount, weighted average useful life, of finite-lived intangible assets acquired during the period by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by nature or by their use in the operations of the company.

+ References

Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 350
-SubTopic 30
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (d)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482665/350-30-50-1

Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 350
-SubTopic 30
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482665/350-30-50-1

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- Definition

Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/exampleRef
-Topic 350
-SubTopic 30
-Name Accounting Standards Codification
-Section 55
-Paragraph 40
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482640/350-30-55-40

Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 350
-SubTopic 30
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (a)(3)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482665/350-30-50-2

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