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Segment Reporting (Tables) | 12 Months Ended
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Dec. 31, 2024
Segment Reporting |
Schedule of Significant Segment Expenses |
|  | For the year ended December 31, |
|  | 2024 |  |  | 2023 |
Revenue |  | $ | 83,793,859 |  |  | $ | 73,911,528 |
Cost of Revenue |  |  | 12,033,777 |  |  |  | 10,477,272 |
Marketing |  |  | 59,663,061 |  |  |  | 51,982,572 |
Professional Fees |  |  | 1,821,837 |  |  |  | 2,060,932 |
IT Costs |  |  | 1,270,536 |  |  |  | 993,105 |
Provision/(reversal of provision) for bad debts |  |  | (1,442,533 | ) |  |  | 786,549 |
Depreciation and Amortization |  |  | 2,515,177 |  |  |  | 2,751,558 |
Other |  |  | 1,380,032 |  |  |  | 1,458,746 |
Compensation |  |  | 12,065,783 |  |  |  | 13,793,309 |
Segment Operating Profit (Loss) |  | $ | (5,513,811 | ) |  | $ | (10,392,515 | )

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