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Segment Reporting | 12 Months Ended
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Dec. 31, 2024
Segment Reporting |
Segment Reporting | Note 12 – Segment Reporting Inuvo, Inc. (the "Company") operates as a single reportable segment that places digital advertising throughout devices, websites, applications and browsers across social, search and programmatic advertising channels, facilitating the delivery of millions of advertising messages monthly. The Chief Operating Decision Maker ("CODM"), identified as the Chief Executive Officer, evaluates the Company's financial performance and makes resource allocation decisions based on consolidated financial information Measure of Segment Profit or Loss The CODM evaluates performance and allocates resources based on contribution margin, which is calculated as revenue after deducting marketing expenses, exchange fees, and publisher payments. Exchange fees and publisher payments are classified as cost of revenue. The resulting contribution margin covers Inuvo's fixed costs and profit. Significant Segment Expenses The Company reports total revenue and significant expenses provided to the CODM, which include cost of revenue, marketing, and compensation expenses. These expenses are regularly reviewed to assess operating performance. The following table presents these expenses:
|  | For the year ended December 31, |
|  | 2024 |  |  | 2023 |
Revenue |  | $ | 83,793,859 |  |  | $ | 73,911,528 |
Cost of Revenue |  |  | 12,033,777 |  |  |  | 10,477,272 |
Marketing |  |  | 59,663,061 |  |  |  | 51,982,572 |
Professional Fees |  |  | 1,821,837 |  |  |  | 2,060,932 |
IT Costs |  |  | 1,270,536 |  |  |  | 993,105 |
Provision/(reversal of provision) for bad debts |  |  | (1,442,533 | ) |  |  | 786,549 |
Depreciation and Amortization |  |  | 2,515,177 |  |  |  | 2,751,558 |
Other |  |  | 1,380,032 |  |  |  | 1,458,746 |
Compensation |  |  | 12,065,783 |  |  |  | 13,793,309 |
Segment Operating Profit (Loss) |  | $ | (5,513,811 | ) |  | $ | (10,392,515 | )
Other segment expenses include facilities costs, travel and entertainment expenses and various other corporate expenses. Geographic Information The Company's operations are based in the United States, and substantially all revenue is derived from U.S. clients.

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- Definition The entire disclosure for reporting segments including data and tables. 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