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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS    
Net revenue $ 83,793,859 $ 73,911,528
Cost of revenue 12,033,777 10,477,272
Gross profit 71,760,082 63,434,256
Operating expenses:    
Marketing costs 59,663,061 51,982,572
Compensation 12,065,783 13,793,309
General and administrative 5,545,049 8,050,890
Total operating expenses 77,273,893 73,826,771
Operating loss (5,513,811) (10,392,515)
Other income/(expense):    
Financing expense, net of interest income (266,772) (29,570)
Other income 26,812 14,668
Loss before taxes (5,753,771) (10,407,417)
Income tax (expense)/benefit (8,030) 17,764
Loss from continuing operations (5,761,801) (10,389,653)
Other comprehensive income    
Unrealized loss on marketable securities   84,868
Comprehensive loss $ (5,761,801) $ (10,304,785)
Per common share data:    
Net loss from continuing operations $ (0.04) $ (0.08)
Basic and diluted: Net loss $ (0.04) $ (0.08)
Weighted average shares:    
Basic 139,968,374 131,116,370
Diluted 139,968,374 131,116,370