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Other Intangible Assets and Goodwill

3 Months Ended

Mar. 31, 2025

Other Intangible Assets and Goodwill

Note 4 – Other Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of March 31, 2025:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization

Customer list, Google	20 years	$	8,820,000	$	(5,769,751	)	$	3,050,249	$	110,251
Customer list, ReTargeter	5 years		1,931,250		(1,931,250	)		-		-
Brand name, ReTargeter	5 years		643,750		(643,750	)		-		-
Customer relationships	20 years		570,000		(232,750	)		337,250		7,125
Trade names, web properties (1)	-		390,000		-			390,000		-
Intangible assets classified as long-term		$	12,355,000	$	(8,577,501	)	$	3,777,499	$	117,376

Goodwill, total	-	$	9,853,342	$	-		$	9,853,342	$	-

(1)

The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

2025 (remainder of year)	$	352,124
2026		469,500
2027		469,500
2028		469,500
2029		469,500
Thereafter		1,157,375
Total	$	3,387,499

The following is a schedule of intangible assets and goodwill as of December 31, 2024 and amortization expense for the three months ended March 31, 2024:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		2024 Amortization

Customer list, Google	20 years	$	8,820,000	$	(5,659,500	)	$	3,160,500	$	110,250
Customer list, ReTargeter	5 years		1,931,250		(1,931,250	)		-		96,562
Brand name, ReTargeter	5 years		643,750		(643,750	)		-		32,188
Customer relationships	20 years		570,000		(225,625	)		344,375		7,125
Trade names, web properties	-		390,000		-			390,000		-
Intangible assets classified as long-term		$	12,355,000	$	(8,460,125	)	$	3,894,875	$	246,125

Goodwill, total		$	9,853,342	$	-		$	9,853,342	$	-